The purpose of this campaign is to give Alison a head start in order to make this dream a reality. These funds will go towards the purchase of a building/studio/space that we know Alison will form into the safe-space this community needs with the positive energy Alison brings with her. This space will be used as a Yoga Studio and School, where the people of El Barrio will be able to enroll in a Yoga Teacher training in order for them to be able to have agency within their community and a place within the billion dollar yoga economy.
Namaste en el Norte is the culmination of a 30-year-old yoga teacher, born and raised in Mt. Airy, Philadelphia, trying to bring yoga to El Barrio. The goal is to bring a safe space to the youth and community of North Philly - teach them, let them listen and be heard, and hope they grow in the way that yoga teaches.
One former student who recently went to his first class and recently quit selling on the corner had a conversation with me about gentrification and yoga studios. I explained to him that the studio that we would create in El Barrio would have classes taught by him if he wanted. I asked him, "Would you want to say... Welcome to our studio, I used sell dope on this corner, today I am your yoga teacher- let's begin in downward facing dog?" He replied, "Hell Yea."
Alison once said that "the most amazing thing about a yoga studio is that it can be in a utility closet and still bring you peace." This is the mentality she teaches with. We all know the saying if there is a will there is a way, Alison is the definition of will, and we know she will find the way. She has sought after studio spaces, clubs, rec centers, schools - anywhere that is open to her - and has succeeded in bringing this yoga culture to the most unassuming places.
Our goal here is to help Alison on the journey of having that one space the people of the community can count on, a place they know they are welcome and supported, and a place to learn yoga and become conduits towards healing, learning and teaching. In doing this, Alison will have an opportunity to connect with the community, and give people an entirely new outlet they might not ever be exposed to otherwise.
"Open up your hearts and trust your gut and you'll stand strong" - Alison
El propósito de esta campaña es darle a Alison una ventaja para hacer que este sueño se convierta en realidad. Estos fondos irán a la compra de un local al que sabemos que Alison va a convertir en el espacio seguro que esta comunidad necesita con la energía positiva que Alison siempre trae consigo.
Namaste en el Norte es la culminación de una instructora de yoga de 30 años nacida en Mt. Airy, Filadelfia, que intenta traer a yoga hacia El Barrio. La meta es crear un espacio seguro para los jóvenes y la comunidad del Norte de Filadelfia - enseñarles, dejar que escuchen y que se les escuchen a ellos y esperar que crezcan con lo que yoga enseña.
Alison dijo una vez, “la parte más impresionante de un estudio de yoga es que puede ser dentro de un armario y aun asi te trae paz”. Esta es la mentalidad con la que enseña Alison. Todos conocemos el dicho donde hay voluntad, hay un camino, pues Alison es la definición de voluntad, y confiamos que encuentre el camino. Ha buscado espacios de estudio en colegios, centros de recreo, clubes - donde fuera necesario - y ha logrado traer esta cultura de yoga a los sitios más modestos.
Nuestra meta aquí es ayudar a Alison en este camino de tener un espacio propio en el que la gente de la comunidad se puede contar. Un espacio donde sepan que son bienvenidos y apoyados y un espacio para aprender yoga. Al tener esto, Alison tendrá la oportunidad de conectarse mejor a la comunidad y darles un medio completamente nuevo al que, en otra circunstancia, igual no habrían sido expuestos.
“Abren sus corazones y confíen en sus instintos y tendrán una postura fuerte” - Alison
Risks and challenges
“Offer up this practice to someone in your life who challenges you”
There are a number of challenges that someone takes on as they venture into unknown territory. Namaste en el Norte is going against the odds to create something unique and genuine in the Philadelphia community.
Some of the risks involved include:
The market - it has it's challenges to buy and open a business in unchartered territory. Alison is the person to be able to overcome such a challenge.
Gaining popularity - Anyone Alison has come across in her life has a love for her. She has an infectious way about her and those around her. She is up to the challenge of growing brand awareness.
Finances - last but certainly not least. The biggest challenge that young entrepreneurs face is the financial backing to make their dream a reality. We hope by starting this Kick Starter, a bulk of that financial challenge will be diminished. We rely on the support of this community to bring this program to life.Learn about accountability on Kickstarter
- (33 days)