So we aren't the best on camera, are we? But we think the message is what matters:
We want to make eating Paleo as stress free and fast as possible. When you're tired after work, CrossFit, classes, errands, or whatever takes up your time (we're looking at you, pets, children, and responsibility!), the last thing you want to do is wait an hour and a half for a chicken to bake. When we're hungry, the veggie chopping, meat preparation, and actual cooking just doesn't happen fast enough.
We want to give you back the time you'd normally spend prepping and cooking. Just as importantly, we want that food to be of the highest quality. No more last minute runs to get take-out that isn't really Paleo. No more stress about picking and choosing which restaurants can have Paleo-esque meals.
As we lock them down, we'll be updating our site with the CrossFit locations that'll be carrying us. Joey forgot to mention, but we're also looking into home delivery as well. We'll reveal our menu as it becomes official.
We have our kitchen lined up. We've met with most of our vendors and eaten their food (we'll be updating the website as we determine additional vendors). Our food will be served in BeGreen Packaging's biodegradable containers. We're bringing our meals to different CrossFits all over Austin so you can try it. Now we just need your help to get into production! Want to try our food? Check out our events page!
MENU (work in progress)
Chicken baked with carrots, onions and tomatoes
Burgers with creamy kale and sweet potato curly fries
BBQ pulled pork with sweet potato mash
Ropa Vieja with broccoli and spinach
Zucchini spaghetti (varying meats)
Beef (or maybe Bison) Chili with avocado, tomatoes, onions, peppers, and a lot more
*We haven't mentioned any fish dishes yet because we are still working on a vendor.
Primary Goal: $4,000 - This covers all health and food permits, basic equipment (chef's knives, paring knives, pots, pans, slow-cookers, etc.), refrigerators for the gyms, some rent, some food—the bare necessities to start on January 1st.
Stretch Goal: $8,000 - This gets us better equipment to help save time in the kitchen, more diversity in our meals, and more refrigerators for more gyms, meaning we can expand faster.
Anything over this amount will go towards more fridges in more gyms (and possibly offices!) and an eventual food trailer.
If we reach $10,000, we'll release the blooper reel!
Super-strech Goal: $25,000 - we will raffle off one of our hands in marriage (just kidding—or are we?).
(Please note that all meal rewards are only valid in Austin)
Risks and challenges
The biggest risk really comes from a lack of interest. If no CrossFits want our product, it'll take us a lot longer to find a home. That said, we already have interest from 4 CrossFits and we're contacting more every single day. You can check out our website and Facebook page for updates on tasting events at local CrossFits!
The other big risk? Burning down Better Bites Bakery. But we're pretty OK about fighting fire. In fact, collectively, we've burnt down 0 kitchens! Pretty great track record if you ask us!Learn about accountability on Kickstarter
- (30 days)