Share this project

Done

Share this project

Done
A Swiss movement watch featuring a perforated rotating face, stainless steel housing, sapphire glass, and interchangeable straps.
A Swiss movement watch featuring a perforated rotating face, stainless steel housing, sapphire glass, and interchangeable straps.
269 backers pledged HK$ 355,107 to help bring this project to life.

About

Order: A minimalist watch inspired by New York City project video thumbnail
Replay with sound
Play with
sound

Order: A minimalist watch inspired by New York City

HK$ 355,107

269

FastCompanyAbduzeedo / Highsnobiety / Master Horologer / GESSATO / Minimalissimo / Chaussures de Cool / Cool Tech HD / Geeky Gadgets / Trend Hunter

Last year, we launched The Trio of Time, a collaboration where we visit three different cities around the globe to partner with local designers and explore their perception of time. 

We're thrilled to introduce our newest collaboration—"Order"—a timepiece inspired by New York City.

Order comes in a white, red, or black watchface.
Order comes in a white, red, or black watchface.
The second edition of the Trio of Time, Order reframes our perception of time.
The second edition of the Trio of Time, Order reframes our perception of time.
The simple design is made of a perforated watchface with a dot for each hour.
The simple design is made of a perforated watchface with a dot for each hour.
Small grooves on the watch's frame line up in 15 minute increments.
Small grooves on the watch's frame line up in 15 minute increments.
The Swiss ronda caliber movement allows for incredibly smooth spinning—you won't even notice the movement.
The Swiss ronda caliber movement allows for incredibly smooth spinning—you won't even notice the movement.
All watch straps are interchangeable, for the perfect look to fit your mood or outfit.
All watch straps are interchangeable, for the perfect look to fit your mood or outfit.
Order—BLUE with black leather strap. (1st stretch goal)
Order—BLUE with black leather strap. (1st stretch goal)
Order—RED with black leather strap.
Order—RED with black leather strap.
Order—WHITE with silver Milanese mesh bracelet.
Order—WHITE with silver Milanese mesh bracelet.
Order—BLACK with black Milanese mesh bracelet.
Order—BLACK with black Milanese mesh bracelet.
Order watches fit any size wrist.
Order watches fit any size wrist.
The modern design is an instant classic.
The modern design is an instant classic.
Inspired by the fast pace of NYC and the iconic NYCTA Subway signage.
Inspired by the fast pace of NYC and the iconic NYCTA Subway signage.

How to read the time

Order has no watch hands. Instead, the entire watchface is perforated with an ascending number of dots, which rotate to align with the frame and tell the time in 15 minute intervals. 

The designers hope to inspire the wearer to not worry so much about the exact time; instead, to focus on the world around them.

For everyone

  • The 40mm case is designed for both men and women.  
  • Order runs on a Ronda 512 Swiss Parts Movement.  
  • The watch has a 316L stainless-steel enclosed casing, available in black or silver. 
  • The casing is ultra thin—only 8.7mm.
  • All straps are interchangeable with TTT#1—Hidden Time Watch—thanks to the smart docking system.
Ultra thin—only 8.7mm (0.34in).
Ultra thin—only 8.7mm (0.34in).

Creating Order 

For the Order watch, we partnered with graphic designers Hamish Smyth and Jesse Reed from their design office of the same name, Order.

Order compliments the NYCTA Graphics Standards Manual.
Order compliments the NYCTA Graphics Standards Manual.

Hamish and Jesse met while working at Pentagram under Michael Bierut, where they launched many well-known design projects, such as the Mastercard rebrand and the Hillary for America presidential logo. While at Pentagram, they started their independent publishing imprint Standards Manual, beginning with the reissue of the NYCTA Graphics Standards Manual (launched here on Kickstarter!).

The duo working on the NYCTA Standards Manual.
The duo working on the NYCTA Standards Manual.

Over the next couple years, they also reissued the NASA and EPA Graphics Standards Manuals on Kickstarter—raising over $2 million combined—along with self-publishing four other titles. Following their departure from Pentagram, the duo opened the only bookstore in New York specializing in graphic design. It sits right in front of their design office, Order. 

The Standards Manual shop in Greenpoint, Brooklyn.
The Standards Manual shop in Greenpoint, Brooklyn.

Hamish and Jesse’s work with the NYCTA Graphics Standards Manual inspired their design for the watch, where they focused on representing time in a simple, graphic form. As the face rotates, the perforated dots reveal the hour indicated by an alignment with the frame. The wearer is then able to conceive time as a series of ordered dots that multiply as the day progresses, allowing for a new perception of time.

Circular icons in the NYC Subway signage.
Circular icons in the NYC Subway signage.
Early order sketches and ideas.
Early order sketches and ideas.
Preliminary designs for Order.
Preliminary designs for Order.
Developing the watchface.
Developing the watchface.
The 12-hour cycle.
The 12-hour cycle.
Each watch face displays time in the same way.
Each watch face displays time in the same way.

 

Smart docking system

Straps are available in white or black leather, or silver or black Milanese mesh (you will choose during the survey process).

Order comes with an interchangeable strap system that secures straps with a simple pull and click within seconds. You can find out more about our straps from our Hidden Time campaign. 

The smart docking system allows for easy strap swaps.
The smart docking system allows for easy strap swaps.
Each TTT edition comes in unique packaging designed especially for the collaboration.
Each TTT edition comes in unique packaging designed especially for the collaboration.
The watch also comes with a limited edition collector's plaque.
The watch also comes with a limited edition collector's plaque.
Packaging design for Order and Hidden Time.
Packaging design for Order and Hidden Time.

About The Trio of Time

The Series 000, Series K452, Hidden Time, and Order watches from Anicorn.
The Series 000, Series K452, Hidden Time, and Order watches from Anicorn.

Through The Trio of Time, we have the privilege of collaborating with local designers from incredible cities around the world. Together, we create a unique timepiece and bring our story to Kickstarter, where backers then help us bring the project to life, and choose our next destination.

The watch and strap combinations between Hidden Time and Order are endless.
The watch and strap combinations between Hidden Time and Order are endless.
Stunning black and white leather straps for Hidden Time and Order.
Stunning black and white leather straps for Hidden Time and Order.

In 2017, we began in Seoul with Korean designer Jiwoong Jung, who designed the first timepiece of the series, Hidden Time. The campaign was successfully funded within 48 hours from more than 2,000 backers worldwide.

Order expands our vision to challenge the perceptions of time.
Order expands our vision to challenge the perceptions of time.
The first edition of the Trio of Time, Hidden Time.
The first edition of the Trio of Time, Hidden Time.

We're really excited to be launching this second edition in New York City—the destination our backers chose from the first TTT campaign. If Order is a success, you will help us choose our next stop on this journey!

Why Kickstarter? 

Kickstarter has allowed us to not only bring our timepieces to life, but also establish our business. Most importantly, it has gifted us with a strong community that supports the work we do. 

We are deeply humbled by your support, and we can't wait to keep bringing you exciting projects. 

Order's watchface is just the right size for wrists small and large.
Order's watchface is just the right size for wrists small and large.

Thank you!

Your support will help us make Order a reality.
Your support will help us make Order a reality.
After successful funding, you'll help us decide on our next city to visit.
After successful funding, you'll help us decide on our next city to visit.
Anicorn's The Trio of Time will then collaborate with a new designer, in a new city, to tell a new story.
Anicorn's The Trio of Time will then collaborate with a new designer, in a new city, to tell a new story.
Join us on our journey to complete The Trio of Time.
Join us on our journey to complete The Trio of Time.

Risks and challenges

We know there are always risks with production, but with our extensive experience we are confident we can get our watches out to you on time. We’ve learned about manufacturing and fulfillment from our three previous campaigns, and if we face any issues, we will be completely transparent and keep everyone updated on our progress.

As always, communication is key for us! We will share any and all developments during manufacturing and beyond.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge HK$ 1,099 or more About $141

    1 WATCH — Super Early Bird

    1 Order Watch (you'll choose the model & the strap finish during the survey).

    Save HK$ 1,201 ($153 USD) off future retail price.

    Super early birds will ship in December in time for the holidays!

    FREE SHIPPING WORLDWIDE.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge HK$ 1,199 or more About $153

    1 WATCH — Early Bird

    1 Order Watch (you'll choose the model & the strap finish during the survey).

    Save HK$ 1,101 ($140 USD) off future retail price.

    FREE SHIPPING WORLDWIDE.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 176 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge HK$ 1,299 or more About $166

    1 WATCH — Kickstarter Exclusive

    1 Order Watch (you'll choose the model & the strap finish during the survey).

    Save HK$ 1,001 ($127 USD) off future retail price.

    FREE SHIPPING WORLDWIDE.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Reward no longer available

    Pledge HK$ 2,198 or more About $281

    2 WATCHES — Super Early Bird

    2 Order Watches (you'll choose the model & the strap finish during the survey).

    Save HK$ 2,402 ($306 USD) off future retail price.

    Super early birds will ship in December in time for the holidays!

    FREE SHIPPING WORLDWIDE.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 30 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge HK$ 2,398 or more About $307

    2 WATCHES — Early Bird

    2 Order Watches (you'll choose the model & the strap finish during the survey).

    Save HK$ 2,202 ($280 USD) off future retail price.

    FREE SHIPPING WORLDWIDE.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge HK$ 3,297 or more About $422

    3 WATCHES — Super Early Bird

    3 Order Watches (you'll choose the model & the strap finish during the survey).

    Save HK$ 3,603 ($459 USD) off future retail price.

    Super early birds will ship in December in time for the holidays!

    FREE SHIPPING WORLDWIDE.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge HK$ 3,597 or more About $460

    3 WATCHES — Early Bird

    3 Order Watches (you'll choose the model & the strap finish during the survey).

    Save HK$ 3,303 ($420 USD) off future retail price.

    FREE SHIPPING WORLDWIDE.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    HK$
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)