Order: A minimalist watch inspired by New York City
FastCompany / Abduzeedo / Highsnobiety / Master Horologer / GESSATO / Minimalissimo / Chaussures de Cool / Cool Tech HD / Geeky Gadgets / Trend Hunter
Last year, we launched The Trio of Time, a collaboration where we visit three different cities around the globe to partner with local designers and explore their perception of time.
We're thrilled to introduce our newest collaboration—"Order"—a timepiece inspired by New York City.
How to read the time
Order has no watch hands. Instead, the entire watchface is perforated with an ascending number of dots, which rotate to align with the frame and tell the time in 15 minute intervals.
The designers hope to inspire the wearer to not worry so much about the exact time; instead, to focus on the world around them.
- The 40mm case is designed for both men and women.
- Order runs on a Ronda 512 Swiss Parts Movement.
- The watch has a 316L stainless-steel enclosed casing, available in black or silver.
- The casing is ultra thin—only 8.7mm.
- All straps are interchangeable with TTT#1—Hidden Time Watch—thanks to the smart docking system.
For the Order watch, we partnered with graphic designers Hamish Smyth and Jesse Reed from their design office of the same name, Order.
Hamish and Jesse met while working at Pentagram under Michael Bierut, where they launched many well-known design projects, such as the Mastercard rebrand and the Hillary for America presidential logo. While at Pentagram, they started their independent publishing imprint Standards Manual, beginning with the reissue of the NYCTA Graphics Standards Manual (launched here on Kickstarter!).
Over the next couple years, they also reissued the NASA and EPA Graphics Standards Manuals on Kickstarter—raising over $2 million combined—along with self-publishing four other titles. Following their departure from Pentagram, the duo opened the only bookstore in New York specializing in graphic design. It sits right in front of their design office, Order.
Hamish and Jesse’s work with the NYCTA Graphics Standards Manual inspired their design for the watch, where they focused on representing time in a simple, graphic form. As the face rotates, the perforated dots reveal the hour indicated by an alignment with the frame. The wearer is then able to conceive time as a series of ordered dots that multiply as the day progresses, allowing for a new perception of time.
Smart docking system
Straps are available in white or black leather, or silver or black Milanese mesh (you will choose during the survey process).
Order comes with an interchangeable strap system that secures straps with a simple pull and click within seconds. You can find out more about our straps from our Hidden Time campaign.
About The Trio of Time
Through The Trio of Time, we have the privilege of collaborating with local designers from incredible cities around the world. Together, we create a unique timepiece and bring our story to Kickstarter, where backers then help us bring the project to life, and choose our next destination.
In 2017, we began in Seoul with Korean designer Jiwoong Jung, who designed the first timepiece of the series, Hidden Time. The campaign was successfully funded within 48 hours from more than 2,000 backers worldwide.
We're really excited to be launching this second edition in New York City—the destination our backers chose from the first TTT campaign. If Order is a success, you will help us choose our next stop on this journey!
Kickstarter has allowed us to not only bring our timepieces to life, but also establish our business. Most importantly, it has gifted us with a strong community that supports the work we do.
We are deeply humbled by your support, and we can't wait to keep bringing you exciting projects.
Risks and challenges
We know there are always risks with production, but with our extensive experience we are confident we can get our watches out to you on time. We’ve learned about manufacturing and fulfillment from our three previous campaigns, and if we face any issues, we will be completely transparent and keep everyone updated on our progress.
As always, communication is key for us! We will share any and all developments during manufacturing and beyond.Learn about accountability on Kickstarter
- (30 days)