ANICORN started with a simple idea, to combine DESIGN + TYPEFACE + MECHANISM on a timepiece. After nearly two years building a business based around sourcing reclaimed watches and developing concentric disc system, we decided it was time to design our own watch.
A NEW WAY TO RECOGNISE TIME
ANICORN equips a unique concentric disc system to display time. It’s the object to attract attention and becomes a conversation starter.
Times and minutes are shown in clockwise direction. Three independent concentric discs, graduated for the hours and minutes; the seconds are marked out in the center on a disc. The compass used hour and minute scales read through an aperture with a single engraved line at north.
FORM FOLLOWS FUNCTION
ANICORN’s uncluttered, straight forward graphical form design is inspired by the simplicity and utilitarian functionality. The geometric shape of a watch is primarily based upon its intended function and purpose.
Graphical forms are symbolic to humanity – they are discoveries of genius through nature that apply in all walks of life, and colors of ANICORN are informed by the Bauhaus tradition with a modern twist.
SWISS CUSTOM-MADE TYPEFACE NAMED GROW
Numeral is a typeface that principally and visually dictates the watch surface. ANICORN gives attention to numeral that it deserves. Within communication research, it is suggested typeface conveys mood, attitude and a distinct persona could be reflected from font’s unique feature and attribute.
Designed by Swiss type specialist Dinamo (by Johannes Breyer & Fabian Harb), GROW is recognised to be one of the most innovative sans serif typefaces worldwide – hybrid and free. Being purist with a technical flavour. This unique typeface enhances a contemporary touch to ANICORN.
ANICORN’s timepiece requires no battery. The eco-friendly utilitarianism goes back to the basics – function.
This watch does not need to be wound, as it winds itself as you move. Alternatively, you can wind it by turning the crown clockwise between finger and thumb. By wearing ANICORN, the movement during the wear keeps the mechanical parts running.
SIZE-GUIDES FOR MEN AND WOMEN
Each ANICORN Series 000 will be very limited due to the production complexity. We would love to have as many backers on board as possible even with the limited production numbers.
Each ANICORN Series 000 is well packed along with the warranty card and booklet.
ANICORN inspires a triangular thinking as a resolution of design, typeface, mechanism.
PHILOSOPHY - LESS & MORE
Less / More are couple of the best and the worst, wisdom and fool, historically and aesthetically contested between Modernism and Postmodernism. German architects such as Peter Behrens and Ludwig Mies van der Rohe advocated ‘less is more’ yet the American counterpart Robert Venturi argued that ‘less is a bore’.
ANICORN evoluntionises these aesthetics – to be Less & More, an eclecticism of the two extremes. It guides us to explore function, content and form in a situationist-design sense and execute design aesthetics.
Joe Kwan, a multidisciplinary designer, obtained a bachelor degree in communication design (with distinction) from the Royal Melbourne Institute of Technology, Australia. Joe Kwan founded Studiowill in 2008 and the design studio evolves into one of the most energetic design studios in the region.
Joe Kwan’s works were awarded in prestigious design competitions worldwide including British D&AD Award, Australian Graphic Design Association (AGDA) and Hong Kong Designers Association Award. He was also titled as ‘100 outstanding Chinese designers (under 30)’ by Shanghai Designer Club in 2014.
Our reach only goes so far beyond our networks. Liking us on Facebook or sending a few quick emails to friends and family can go a long way to help ensure the success of this campaign.
We hope that you love our watches as much as we do and pledge your support in order to receive one of the very first Anicorn Automatic watch.
Thank you so much for being a part of this project.
Risks and challenges
All Campaigns come with problems and adjustments, we take them very seriously and plan to tackle them head on while keeping all of our backers in the loop.
Deadlines and attention to detail are two things that are no stranger to us working in the aviation field.
As with most manufacturing projects, there is some room for error. During the mass production of our product it may be possible that unforeseen circumstances could delay our intended delivery date. If this happens we will notify all backers immediately.
Communication is Key, Thank you in advance for your support!Learn about accountability on Kickstarter
- (30 days)