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A tool for teachers, facilitators and leaders looking to change the conversation about failure.
A tool for teachers, facilitators and leaders looking to change the conversation about failure.
299 backers pledged CA$ 108,283 to help bring this project to life.
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The Failure Toy - teaching the F-word to all ages

CA$ 108,283

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  •  In teams of 1 - 10, players balance game pieces on an unstable game wheel
  • Over the course of multiple 5-minute rounds, teams compete against each other for points, which they earn by building structures that are balanced - but lose every time game pieces fall 
  • Each game concludes with a group discussion during which players explore the different behaviours, emotions and outcomes that emerged from their game 
  •  Builders balance game pieces on their team's wheel
  •  Supporters stabilize their team's wheel using pink "safety" pieces. These pieces must be moved from the base of the wheel at the end of each 5-minute game
  •  +1 point for every piece that is balanced on the team's wheel at the end of each 5-minute game (once the safety pieces are removed)
  •  +5 points for the team with the tallest structure after safety pieces are removed
  •  -1 point for every piece that falls at any point during the game (This means that teams can lose more points than they gain - ahhh!)
  • Players change teams after each game
  • This means that, after round 1, every group will contain a collection of players with different points 
  • As the games progress teams become increasingly divergent in terms of each player’s experience with failure. They are then able to investigate how this divergence influences the decisions and behaviours made within the group 
The back of every scorecard asks players to nominate someone that they believe won, sparking a larger discussion on what success and failure can mean to each of us

Seems like a simple question, doesn’t it? But when we take a closer look at what it means to “win” as a student, a team member, or a leader, it becomes clear that this question requires investigation beyond who ended up with the highest score. By digging into this final question as a group, players are able to recap all of the behaviours that supported successes throughout their games - and to consider how these behaviours can be applied in their day-to-day work and learning.

The Failure Toy is for teachers, facilitators, independent coaches, HR departments and Talent & Learning teams looking to expand their teaching toolkits. This highly flexible resource has been designed to be built into your existing classroom, training, or professional development offerings.  

Not in education? Not a problem. If you believe in the importance of changing how schools approach failure, this campaign is for you too. Check out the GIFT TO A SCHOOL REWARD. This will allow you to donate a Failure Toy to one of the schools in our network that has asked us for the Toy, but has limited resources to purchase it. 

  • Enough game pieces to engage groups up to 20 players split into 2 groups
  • A comprehensive guidebook that shows you how to create, adapt and lead highly impactful sessions that explore the challenges and opportunities presented by failure. The guidebook includes game scenarios, discussion topics, and sample lessons to get you playing and experimenting right out of the box 
  • 2 drawstring bags to easily transport pieces  
  •  Scorecards to track points gained and lost in each round of gameplay
  • A Failure Award to be given to the player voted as the "winner" of the game. Awarded to a different player each time the game is played, the Failure Award acts as a tangible reminder of all the lessons you learned along the way (plus it's a great way to sneak you extra toy pieces)  

Kickstarter means that we can go into mass production as long as we achieve our goal of $75,000CAD! That means that every REWARD PLEDGE is a pre-order for a Failure Toy - and when we reach our goal we’ll start making your toy right away, and should have it in your hands by Summer 2020.

These kits are a great starting point for anyone looking to get into Failure Toy facilitation. Individuals can own up to 3 Failure Toy Kits, and organizations can own up to 5. You can access additional toys through our Toy Library - a seamless way to rent toys on a need-to-play basis. The Toy Library is available to anyone who completes our Facilitator Training, which equips you with the nuanced facilitation techniques needed to make the greatest impact with the Failure Toy. Take a look at the TRAINING REWARD PLEDGE options in Toronto and San Francisco if that’s something you’d like to explore!

These are not typical toys, and they don't come with typical toy price tags. It's extremely important to us that our manufacturing process reflects the valuable, enduring and people-centred skills that our toys teach. 

That's why we use high quality woods that will stand up to the test of time, and ethical mass production techniques that respect the people who craft our toys. When we go into mass production for the Failure Toy we'll be using the same family-owned company that makes our Empathy Toy. As with the Empathy Toy, we will keep our production runs small to reduce waste and pay a premium for the tools, labour, and materials needed to make these toys right. 

All of this adds up to toy sets that retail for $399USD ($499 CAD); however, we're pleased to offer a limited number of toy sets in this campaign at the highly reduced rate of 30% to 65% off as our way to say thank you for our early supporters.

Failure Toy - CA$249 ✨GIFT TO A SCHOOL✨(50% off)

Failure Toy - CA$299 - KICKSTARTER PRICE (40% off)

SOLD OUT Failure Toy - CA$175 EARLY BIRD 

SOLD OUT Failure Toy - CA$249 KICKSTARTER SPECIAL 

These individual Failure Toy Kits are a great option for teachers, facilitators, independent coaches, HR departments and Talent & Learning teams who would like to use this powerful teaching tool in their own practice. We're offering significant discounts on a limited number of these kits - so they'll go fast!  

You don't have to be an educator to want to make a difference in failure education! We have a number of schools in our network who would love to have their own Failure Toys; however, in a time of budget cutbacks, many schools can't afford to purchase them. So, if you believe in this mission you can purchase a Failure Toy as a gift to one of these amazing schools. We'll make sure they get into the hands of the awesome teachers and students we're fortunate to have in our community.    

Failure Toy + ✨LEARNING LAB - CA$349 (30% off)

Failure Toy BUNDLE + ✨LEARNING LAB - CA$999 (33% off)

We can't say enough nice things about the community of innovators who use our toys - and our Learning Labs can show you why. These facilitated online meet-ups bring together people who are using the Failure Toy in their work. They are opportunities to share ideas, ask questions and explore best practices. So, if exploring dynamic educational approaches with a group of passionate and fascinating people sounds like fun to you, you should definitely check out the LEARNING LAB REWARD options.

 Failure Toy + 🇨🇦 TORONTO TRAINING - CA$1,249 (40% off retail CA$1,999) 

 Failure Toy + 🇺🇸SAN FRAN TRAINING - CA$1,449 (30% off

 Failure Toy BUNDLE + 🇨🇦 TORONTO TRAINING - CA$1,899 (37% off retail CA$2,997) 

 Failure Toy BUNDLE + 🇺🇸SAN FRAN TRAINING - CA$1,999 (33% off) 

If you've read this far down the page, you're clearly committed to learning about the Failure Toy - so, this REWARD is for you! We are offering full-day in-person training at our headquarters in Toronto as well as San Francisco. This training is a deep dive into the Failure Toy and includes a digital badge, access to an online training portal, and a follow-up Learning Lab. Failure Toy Training covers a variety of game scenarios and hacks, debrief techniques, and workshop design methodologies. It's also an opportunity to grow your network by connecting with other educators and facilitators who are using the Failure Toy in their work.       

The Twenty One Toys team is made up of designers, educators and innovators who are driven by the desire to make the world a more empathic, creative and playful place. And we can't do it alone - not that we'd want to. Over the past 7 years we've had so much fun collaborating and learning with our global community that currently spans 50 countries.

So whether you're just finding out about us now, or have been with us since the beginning - thank you! This is the start of a new chapter in play, and we're so grateful to be embarking on it with you. 

Thank you for playing!

Risks and challenges

Timeline:
We have a limited production run of the Failure Toy and are currently finalizing the details for a mass production run with the same factory that manufactures our Empathy Toy. However, as with manufacturing anything new, there is the chance of unforeseen delays in the first production. This is why we have indicated a delivery date of Summer 2020. While we do not anticipate that it will take any longer than this, we want to be honest about the possibility of unexpected manufacturing challenges.

Budget:
We have greatly reduced the cost of our toys so that we can pass on discounts to our community through this campaign. We don't expect our cost of goods to go up significantly; however, if it does then we may need some extra time to negotiate with our suppliers.

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Support

  1. Select this reward

    Pledge CA$ 21 or more About US$ 16

    A virtual high-five!

    THANK YOU! Shucks, every bit helps, plus 21 is our lucky number! VIVA LA TOY REVOLUCION!

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    21 backers
    CA$

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  2. Select this reward

    Pledge CA$ 249 or more About US$ 189

    Failure Toy - GIFT TO A SCHOOL

    ✨THIS IS A GIFT TIER! ✨
    YOUR PLEDGE WILL ALLOW US TO DONATE A FAILURE TOY KIT TO A SCHOOL.

    This generous donation will be sent to one of the schools on our "play it forward" program. You can also take advantage of a 50% off retail price of $499CAD, $399USD.

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    Ships to Anywhere in the world
    Limited 10 backers
    CA$

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  3. Select this reward

    Pledge CA$ 299 or more About US$ 227

    Failure Toy - KICKSTARTER PRICE

    As a Kickstarter backer, get the Failure Toy Kit, 40% off retail price of $499CAD, $399USD.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 51 backers
    CA$

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge CA$ 349 or more About US$ 265

    Failure Toy + ✨LEARNING LAB

    As a Kickstarter backer, take advantage of our SPECIAL KICKSTARTER PRICE. Get the Failure Toy Kit, 30% off retail price of $499CAD, $399USD and gain a free ticket to our exclusive online learning labs led by one of our expert facilitators.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 24 backers
    CA$

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  5. Select this reward

    Pledge CA$ 999 or more About US$ 757

    Failure Toy BUNDLE + ✨LEARNING LAB

    As a Kickstarter backer, take advantage of our SPECIAL KICKSTARTER PRICE. Get a 3 Failure Toy Kit Bundle, 33% off retail price of $1,497CAD, $1,197USD and gain a free ticket to our exclusive online learning labs led by one of our expert facilitators.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 19 backers
    CA$

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    It's a way to bring creative projects to life.

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  6. Select this reward

    Pledge CA$ 1,249 or more About US$ 946

    Failure Toy + IN-PERSON TRAINING

    🇨🇦TORONTO, ONTARIO
    Get a Failure Toy Kit and join us for 1 full day of In-Person Training in Toronto, led by one of our expert facilitators and enjoy a 40% discount off of our regular price $1,999CAD, $1,599USD.

    Includes:
    • Failure Toy Kit
    • Digital Training Badge
    • Access to an Online Training Portal
    • Follow-up Learning Lab
    Less
    Estimated delivery
    Limited 6 backers
    CA$

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  7. Select this reward

    Pledge CA$ 1,449 or more About US$ 1,098

    Failure Toy + IN-PERSON TRAINING

    🇺🇸SAN FRANCISCO, CALIFORNIA
    Get a Failure Toy Kit and join us for 1 full day of In-Person Training in San Francisco, led by one of our expert facilitators and enjoy a 30% discount off of our regular price $1,999CAD, $1,599USD.

    Includes:
    • Failure Toy Kit
    • Digital Training Badge
    • Access to an Online Training Portal
    • Follow-up Learning Lab
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    CA$

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    It's a way to bring creative projects to life.

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  8. Select this reward

    Pledge CA$ 1,899 or more About US$ 1,438

    Failure Toy + IN-PERSON TRAINING ✨BUNDLE

    🇨🇦TORONTO, ONTARIO
    Get a 3 Failure Toy Kit Bundle and join us for 1 full day of In-Person Training in Toronto, led by one of our expert facilitators and enjoy a 37% discount off of our regular price $2,997CAD, $2,322USD.

    Includes:
    • Failure Toy Kit
    • Digital Training Badge
    • Access to an Online Training Portal
    • Follow-up Learning Lab
    Less
    Estimated delivery
    Limited 7 backers
    CA$

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge CA$ 1,999 or more About US$ 1,514

    Failure Toy + IN-PERSON TRAINING ✨BUNDLE

    🇺🇸SAN FRANCISCO, CALIFORNIA
    Get a 3 Failure Toy Kit Bundle and join us for 1 full day of In-Person Training in San Francisco, California led by one of our expert facilitators and enjoy a 33% off of our regular price $2,997CAD, $2,322USD.

    Includes:
    • Failure Toy Kit
    • Digital Training Badge
    • Access to an Online Training Portal
    • Follow-up Learning Lab
    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    CA$

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Reward no longer available

    Pledge CA$ 175 or more About US$ 133

    Failure Toy - EARLY BIRD

    As an early bird Kickstarter backer, get the Failure Toy Kit, 65% off retail price of $499CAD, $399USD.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 50 backers
    CA$

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Reward no longer available

    Pledge CA$ 249 or more About US$ 189

    Failure Toy - KICKSTARTER SPECIAL

    As a Kickstarter backer, get the Failure Toy Kit, 50% off retail price of $499CAD, $399USD.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 100 backers
    CA$

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Funding period

- (31 days)