About this project
We want to sell tasty coffee across London from pedal-powered barista carts, at the same time empowering tomorrow's entrepreneurs with business & barista skills.
We need £20,000 to:
• Set up three amazing new sites in the City of London
• To hire a new team of five Entrepreneur Baristas
• To cover the cost of mentoring our Baristas to be their own boss
We reinvest our profits to set up our employee's to be their own boss.
By backing our Kickstarter you will help us grow and bring our unique model to the rest of the UK, improving the lives of people who just need a chance to work for themselves after falling on hard times. Without your support we simply cannot do this.
Wake up and smell the coffee!
Award winning social enterprise We Walk the Line empowers the socially excluded to be tomorrow’s entrepreneurs by selling great tasting artisanal coffee.
We only employ people who need a break, young people at risk of dropping out of education or the disadvantaged who need a second chance.
We work with our employees and teach them on the job how to run their own coffee cart. We mentor them over one year to become self-sufficient business people, equipping them with both business and barista skills.
All our profits go to setting up our employees when they are ready with their own coffee cart and pitch, creating a new micro business.
We continue to support all our entrepreneurs through a social franchise model, supporting them with accounting, insurance, marketing and the benefits of bulk buying stock.
In May 2015 we were announced one of the top 10 social enterprises in Europe by Ben and Jerry's as UK Winners of Join Our Core.
We need funding to mentor our soon to be self-employed baristas. This will enable us to prove our model, secure investment to scale and work with more people across the UK to be their own boss.
Buy a Coffee with a Conscience and change a life.
- 50% of young people say that not having enough money prevents them from setting up in business.
- 30% say that having a mentor would make them more likely to consider self-employment.
- 42% of young people have considered setting up in business but don't have enough money and support.
At this point we have reached the following milestones:
- Bought an environmentally friendly low carbon Velopresso coffee trike.
- Employed a talented Artisanal Barista Tom to coach our Apprentice Entrepreneur employees.
- Started trading at BITE Street Food selling Nude Espresso coffee.
- Sell coffee at Emmaus' upcycling vintage store opposite All Saints DLR station in Poplar, East London.
- Successfully completed corporate events for Whistles, Spin XMAS, RBKC Bike to Work Day, Lloyds Bank and Ben & Jerry's Ice Cream.
- Secured the support of the School for Social Entrepreneurs, Lloyds Bank, Royal Society of Arts, EY Foundation, Nude Espresso, Impact Hub, The House of St Barnabas, Emmaus, Make Happy, Bootstrap, Poplar Harca and Tower Hamlets College.
- Open our summer residency at London's trendiest open air bar - Dalston Roof Park in London E8.
- In negotiations for three further outlets in North, South and West London.
Our vision is to open a barista training cafe in major cities across the UK where you can buy a "Coffee with a Conscience" on your daily commute, safe in the knowledge that like the Big Issue your purchase is going to change a life for good.
After that we would like to roll out the supported route to employment model to other 'maker' trades - a microbrewery, a fruit & veg stall and even a roastery so we can roast our own coffee bean. All of our projects will be 'more than profit', employing the excluded and supporting them to self employment as part of our We Walk the Line family.
Coffee with a Conscience is proud to be featured on the RSA curated area on Kickstarter, which selects the best new ideas to help tackle social problems that its 27,000 Fellows are looking to deliver. I’m an RSA Fellow and have been selected to be a part of this. Click here to see more RSA-backed projects and find out more about the RSA.
Follow us on twitter @wewalkthelineuk & visit www.wewalktheline.org
Risks and challenges
The hard to reach are... well as the name says are hard to reach.
That's why we work with specialist community grassroots organisations who will work with disadvantaged groups over many years preparing them for the next step such as The House of St Barnabas, Emmaus, Tower Hamlets College and Bootstrap.
We want to be one path they can follow. If someone has that spark we want to nurture it. When these feeder partners believe they are ready to embark on our adventure we will interview them for our supported route to being their own boss.
We are always on the look out for new coffee outlets in corporate reception areas which can guarantee regular footfall for our new breed of bosses.
If you happen to have a large lobby area or outside space which would look a thousand times better with one of our coffee pop-ups supporting someone to be their own boss then please get in touch!Learn about accountability on Kickstarter
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