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We empower tomorrow's entrepreneurs with business & barista skills.

We invest our profits & coach our employees to be their own boss.
We empower tomorrow's entrepreneurs with business & barista skills.

We invest our profits & coach our employees to be their own boss.
We empower tomorrow's entrepreneurs with business & barista skills. We invest our profits & coach our employees to be their own boss.
176 backers pledged £20,076 to help bring this project to life.

About this project

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Coffee with a Conscience!

£20,076

176

We want to sell tasty coffee across London from pedal-powered barista carts, at the same time empowering tomorrow's entrepreneurs with business & barista skills.

We need £20,000 to: 

• Set up three amazing new sites in the City of London

• To hire a new team of five Entrepreneur Baristas

• To cover the cost of mentoring our Baristas to be their own boss

We reinvest our profits to set up our employee's to be their own boss.

By backing our Kickstarter you will help us grow and bring our unique model to the rest of the UK, improving the lives of people who just need a chance to work for themselves after falling on hard times. Without your support we simply cannot do this.

Come see us, make us smile!
Come see us, make us smile!

Wake up and smell the coffee!

Award winning social enterprise We Walk the Line empowers the socially excluded to be tomorrow’s entrepreneurs by selling great tasting artisanal coffee.

We only employ people who need a break, young people at risk of dropping out of education or the disadvantaged who need a second chance.

We work with our employees and teach them on the job how to run their own coffee cart. We mentor them over one year to become self-sufficient business people, equipping them with both business and barista skills.

All our profits go to setting up our employees when they are ready with their own coffee cart and pitch, creating a new micro business.

We continue to support all our entrepreneurs through a social franchise model, supporting them with accounting, insurance, marketing and the benefits of bulk buying stock.

In May 2015 we were announced one of the top 10 social enterprises in Europe by Ben and Jerry's as UK Winners of Join Our Core.

We need funding to mentor our soon to be self-employed baristas. This will enable us to prove our model, secure investment to scale and work with more people across the UK to be their own boss.

Buy a Coffee with a Conscience and change a life.

Be your own boss - wake up and smell the coffee.
Be your own boss - wake up and smell the coffee.

The problem: 

  • 50% of young people say that not having enough money prevents them from setting up in business. 
  • 30% say that having a mentor would make them more likely to consider self-employment.
  • 42% of young people have considered setting up in business but don't have enough money and support.
Lloyds Bank Social Entrepreneur of the Year Awards 2014
Lloyds Bank Social Entrepreneur of the Year Awards 2014

Track Record:

 At this point we have reached the following milestones:

  • Bought an environmentally friendly low carbon Velopresso coffee trike.
  • Employed a talented Artisanal Barista Tom to coach our Apprentice Entrepreneur employees.
  • Started trading at BITE Street Food selling Nude Espresso coffee.
  • Sell coffee at Emmaus' upcycling vintage store opposite All Saints DLR station in Poplar, East London. 
  • Successfully completed corporate events for Whistles, Spin XMAS, RBKC Bike to Work Day, Lloyds Bank and Ben & Jerry's Ice Cream.
  • Secured the support of the School for Social Entrepreneurs, Lloyds Bank, Royal Society of Arts, EY Foundation, Nude Espresso, Impact Hub, The House of St Barnabas, Emmaus, Make Happy, Bootstrap, Poplar Harca and Tower Hamlets College.
  • Open our summer residency at London's trendiest open air bar -  Dalston Roof Park in London E8.
  • In negotiations for three further outlets in North, South and West London.
We use direct trade coffee beans from Nude Coffee Roasters who place ethical trading and environmental consciousness as key considerations in every decision they make. The beans they buy are Rainforest Alliance, Organic, Bird Friendly or Fair Trade certified and buy deal directly with farmers and cooperatives. Nude do all their delivery in East London by bike too!

Coffee with a conscience at SPIN Xmas in Shoreditch.
Coffee with a conscience at SPIN Xmas in Shoreditch.

What next?

Our vision is to open a barista training cafe in major cities across the UK where you can buy a "Coffee with a Conscience" on your daily commute, safe in the knowledge that like the Big Issue your purchase is going to change a life for good.

After that we would like to roll out the supported route to employment model to other 'maker' trades - a microbrewery, a fruit & veg stall and even a roastery so we can roast our own coffee bean. All of our projects will be 'more than profit', employing the excluded and supporting them to self employment as part of our We Walk the Line family.


Risks and challenges

The hard to reach are... well as the name says are hard to reach.

That's why we work with specialist community grassroots organisations who will work with disadvantaged groups over many years preparing them for the next step such as The House of St Barnabas, Emmaus, Tower Hamlets College and Bootstrap.

We want to be one path they can follow. If someone has that spark we want to nurture it. When these feeder partners believe they are ready to embark on our adventure we will interview them for our supported route to being their own boss.

We are always on the look out for new coffee outlets in corporate reception areas which can guarantee regular footfall for our new breed of bosses.

If you happen to have a large lobby area or outside space which would look a thousand times better with one of our coffee pop-ups supporting someone to be their own boss then please get in touch!

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Support this project

  1. Select this reward

    Pledge £3 or more About $5

    Give Up A Coffee Challenge!

    Would you give up your coffee today to create a self-employed barista tomorrow?

    #NoCoffeeToday We Walk the Line selfie

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  2. Select this reward

    Pledge £10 or more About $16

    Get a selfie and a big thank you virtual kiss from the We Walk the Line team pedalling to grind and pulling 'spro via Twitter or Facebook with the words 'I Walk the Line.'

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    17 backers
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  3. Select this reward

    Pledge £20 or more About $31

    Seven free coffees, one a day at We Walk the Line including honorary membership of the Dalston Roof Park for the summer.

    That's seven days of Coffee with a Conscience at the Dalston Roof Park folks!

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  4. Select this reward

    Pledge £30 or more About $47

    Seven free coffees, one a day at We Walk the Line, honorary membership at Dalston Roof Park plus...

    Your very own 'We Walk the Line' mug.

    What better way to drink your 'Coffee with a Conscience'?

    (Or even some builders tea...)

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  5. Select this reward

    Pledge £40 or more About $63

    Seven free coffees, one a day at We Walk the Line, membership of Dalston Roof Park plus..

    Something for the weekend sir?

    Why not try a limited edition We Walk the Line fitted T-Shirt.

    Available in Red or White and sizes S, M, L.

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  6. Reward no longer available

    Pledge £100 or more About $157

    Ben & Jerry’s ice cream party for 50 people!

    As we have been crowned winners of Ben & Jerry’s Join Our Core competition, they have given us four ice cream party kits including enough Fairtrade ice cream for 50 people and merchandise!

    Tuck in!

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    Reward no longer available 4 backers
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  7. Select this reward

    Pledge £150 or more About $236

    Seven free coffees, one a day at We Walk the Line, membership of Dalston Roof Park plus..

    A unique pedal to grind your own coffee experience.

    Take the saddle of the Velopresso coffee trike and pedal to grind your favourite beans to make your very own flat white. Technical support, beans and motivational support (pedal faster!!!) provided by our Head Barista and coffee miester Tom.

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    Pledge £350 or more About $550

    VIP trip for two to the Ben & Jerry’s ice cream factory in Netherlands.

    As we have been crowned winners of Ben & Jerry’s Join Our Core competition, we have the dream trip for two ice-cream fans to offer.

    Ben & Jerry's will pick you up in Amsterdam on Thursday 10th September (you need to get there I'm afraid), take you on a VIP behind-the-scenes tour of their factory in Hellendoorn (not available to the public!), provide overnight accommodation and dinner, before visiting their sustainable dairy scheme Caring Dairy the following morning, where you can visit a real life dairy farm!

    Of course, they'll provide lots and lots of ice cream!!

    A must for any ice cream lover!

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  9. Select this reward

    Pledge £500 or more About $786

    See your personalised message on a limited edition run of 500 of our coffee cups.

    Think of a tweet on a cup! Strictly144 characters or less.

    Tell someone you love them...

    wish them happy birthday...

    or maybe even propose?

    Positive vibes all round.

    (Anything goes... as long as we don't think its rude, offensive, against the law or advertising etc - play nice :-) )

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    Pledge £650 or more About $1,022

    A personalised low carbon pedal-powered pop-up.

    We turn up on the day and serve free high quality direct trade artisanal coffee at your corporate event, wedding, birthday party or product launch in the UK with our unique pedal to grind coffee trike. Our pedal-powered coffee trike can produce a double-shot espresso in under eight seconds!

    Don't forget to Buy Social!

    (Additional transportation costs may apply outside London)

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  11. Select this reward

    Pledge £5,000 or more About $7,863

    Hey Big Business!

    Sponsor We Walk the Line and see your branding on our low carbon pedal-to-grind environmentally friendly coffee trike & cups for three months alongside We Walk the Line's.

    The trike will pop up at events & festivals throughout the year and be seen by 1000's of people.

    Plus feature as a "Angel" on our Wall of Fame on our website enabling you to share the good karma of backing a social enterprise!

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Funding period

- (44 days)