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£256
pledged of £90,000pledged of £90,000 goal
9
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, April 1 2014 11:14 PM UTC +00:00
£256
pledged of £90,000pledged of £90,000 goal
9
backers
Funding Unsuccessful
The project's funding goal was not reached on Tue, April 1 2014 11:14 PM UTC +00:00

About

Artisan work
Artisan work
Gluten free hand made ravioli filled with parma ham
Gluten free hand made ravioli filled with parma ham
The Gluten free Emporium London  

Finding good quality gluten free food can be both very challenging as well as very expensive. If you are one of the lucky few that finds a high quality gluten free product in your favourite supermarket, you are never sure that you will find it again on your next shopping trip. We believe supermarkets in general have very little interest in benefiting the consumers and are only interested in the profitability of the products they sell. We want to create a completely gluten free emporium (which will also have an online store) where you can find your favourite products - and more - from local manufacturers such as ourselves, to big company products at very reasonable prices. We have been in the gluten free industry since 2008 and are the founders of "Bruschetta" in Kingston Upon Thames. Due to the ever-increasing popularity of the restaurant, and of our gluten free pizza as well as our fresh produces, in June 2013 we decided to launch our manufacturing business. 

Our business currently supplies over 150 restaurants around the country. The reason for doing this, is that we would love to see more independent businesses and chain restaurants offer good, healthy and genuine gluten free products 

Gluten free pizza Margherita made with our production pizza bases
Gluten free pizza Margherita made with our production pizza bases
Gluten free pizza with slow roast pork and red peppers
Gluten free pizza with slow roast pork and red peppers

Location

We are currently looking for a location in central London to give more people the opportunity to come and shop and have great homemade food to eat in a safe environment. We are also looking to offer any gluten free manufacturer the chance to sell their own products through our emporium in order to allow the best products to reach as many people as possible. We are looking for a location with good transport links to facilitate access to as many people as possible.

The aim is to find a property big enough to house various areas such as:

• Fresh pasta counter

• Bakery and Cakes

• Deli counter

• Etc.

We are expecting to find a property in an already good condition so as to reduce any possible renovation costs, as well as speeding up the process of opening the emporium. The property should have a maximum rent of £70,0000 per year.

Our Products

We currently produce:

• Pizza bases

• Selection of homemade cakes 

• Fresh filled pasta and gnocchi 

Our products would be available for sale both in the emporium and on our online website for those that can't make the trip to London. We would also sell a large number of gluten free ready meals, dry and fresh products from local manufacturers, snacks and more. We would keep people posted on our updates on the product selection and the companies that would entrust us with selling their products on their behalf.  

Our Customers  

As a result of our previous projects with "Bruschetta Restaurant" and the current manufacturing business and with our cooperation over the years with Coeliac UK, we currently have a customer base of around 6000 people around UK. Most of our customers have very strict gluten free dietary requirements. 

Thanks to our passion and commitment to quality, we also have a large (15%) number of followers that do not need to follow a gluten free diet, but have decided to pursue one thanks to the positive health benefits and the fact that they appreciate our food

Why we need your help  

Over the past six years we have invested just under £250,000 to get us where we are today, but we have realised that more needs to be done in order to maintain the service we have always offered; a safe gluten free environment, lots of choices and reasonably priced good quality food. The £100,000 we're trying to raise would give us the opportunity to open the first of a number of our Gluten Free Emporium's around the UK and help us establish a presence on the internet. It would also give us the funds to finish and publish our Gluten Free Recipe Book that would be available on the Internet and also in the emporium. If you are a gluten free manufacturer, there is the opportunity to place your product on our shelves. There would be no charge to put your products on the shelf as with supermarkets.

Risks and challenges

Risks and challenges

New food businesses are always risky, but there is always an increasing demand for high quality gluten free food as more and more people are being diagnosed as coeliacs every day. Opening such a unique store (would be the first of its kind in the UK) would inevitably attract a large number of people.
My business background includes catering and manufacturing experience, as well as financial experience working for a large organisation. The skills gained through working in these different industries would be of very good use when involved in a new venture such as this one.
Over the past six years, I have been working with a number of experts with managerial experience and qualifications ranging from Hospitality Management to Marketing degrees, all of whom would be involved in the development of this project.
The Emporium would not be in direct competition with any other business as - previously mentioned - it would be the first shop of its kind in the UK. We would promote the concept and the business through Coeliac UK with whom we have been working with in the past few years. Using other marketing strategies will allow us to reach even more consumers around the world.
We currently have an existing customer database of around 6,000 people.
As of now, we do not have a premises. However, we have already started to view possible sites. We already have an idea of what the design of the Emporium would look like and how it would operate.
If the Emporium project proves to be successful, we would be able to make an offer almost immediately to one of the properties we have looked at.
Taking into consideration that the average time to close a deal on a lease is 8-12 weeks, we would be on schedule to up and running by Autumn 2014. Of course, there are always the possibilities of unexpected occurrences slowing down the process. We would keep everyone updated and would find a way to effectively tackle the problem if and when it arises.

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  1. Select this reward

    Pledge £15 or more About $19

    Free lunch with drink on your first visit

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    Pledge £50 or more About $62

    A whole hand made cake of your choice in our House selection, tailor made to your specialist dietary requirement, included also a e-copy of our gluten free recipe book

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    Pledge £100 or more About $123

    A free lunch with drink on your first visit, a whole hand made cake of your choice in our House selection, tailor made to your specialist dietary requirement, included also a e-copy of our gluten free recipe book

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    Pledge £250 or more About $307

    Gluten free goodies hamper, A free lunch with drink on your first visit, a whole hand made cake of your choice in our House selection, tailor made to your specialist dietary requirement, included also a e-copy of our gluten free recipe book

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    Pledge £500 or more About $614

    ticket for two for our Launch party that would include unlimited food and drinks and great entertaiment

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    Pledge £750 or more About $921

    A cooking class for you and 5 friends with awarded Italian chefs specialised in Free from food
    The course includes great food cooked by you and your friends accompany by drinks

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    Pledge £1,000 or more About $1,228

    A superb Sunday lunch for your and 9 guests, includes 9 courses and drinks at arrivals
    Great for family occasion or just a lovely afternoon with friends

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    Pledge £5,000 or more About $6,139

    Private function for you and 25 guests, evening at your choice, Includes buffet dinner drinks at arrivals and entertainment
    Great Opportunity for a special Birthday celebration

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Funding period

- (30 days)