The Bottom Line is an ongoing series of black and white artworks that reflect upon the issues surrounding the Great Barrier Reef, and marine ecologies around the world.
Support the art, support the reef.
Mining, plastic waste, coral death, species endangerment and climate change are all very real issues that threaten to destroy an ancient wonder of the world, and a vital part of the environment. Therefore, these themes comprise the subject of the series. Some of the works imagine a possible future without intervention, and others depict an alarmingly present reality. So far, eight artworks have been created:
Funds from this campaign will go towards funding an Australia wide paste-up campaign. Beginning in Melbourne, and expanding to other Australian cities, funds depending.
The aim is to keep these issue in the public awareness.
Funds will also go towards social media marketing, a web store, where art prints of the paste-ups can be purchased, an exhibition, and marine conservation efforts.
What is a paste up?
As pictured above, these are large format, single sided posters printed on sheets of thin paper, which are then actually pasted up in outdoor areas - walls, buildings, windows - generally places with high visibility.
Normally used for advertising, I'm using paste ups to get my ideas about the environment out of my head on onto the street.
All the content required to develop a print campaign and create a web store is complete. I just need help to raise the money to put the work out there.
The website will feature a landing page with an immersive 360 degree panoramic artwork:
The interactive panorama and full set of images can be found here:
To begin, a Melbourne based A0 black and white paste-up campaign comprising 200 posters will cost around $800, and the annual fees associated with opening a print store through a platform such as Squarespace are around $200.
The minimum funding required to get The Bottom Line running is $1000.
Please note all prices are in AUD.
See t-shirt size/ specs here.
1. The Bottom Line gets backed (yay)!
2. An online survey will be sent to backers where they can choose which prints they would like to receive as a reward. Backers can also use this survey to fill in their shipping details.
Backers who are receiving digital rewards can expect to have their reward sent via an email with a download link.
3. Print reward and t-shirt orders will be printed in bulk. (This could take 2-3 weeks).
4. Orders will be packaged and shipped to you! Please allow time for this. Orders will be sent from Australia to backers domestically and overseas, so your patience is appreciated.
Realistically, if adequate funds are produced, backers can expect to see paste ups around Melbourne CBD advertising the live web store by the end of the year.
Updates will be sent to backers as milestones are completed, or if complications arise.
About the Creator:
Hello! I'm Janelle. I am an illustrator, graphic designer and bleeding heart who wants to change the way people think about the environment. I had the initial idea to begin a series of artworks about the reef about a year ago. This was after receiving so many emails asking for petition signings or donations to conservation efforts and reading so many articles about the severity of environmental damage to reefs.
Through a slow process of thought, creation and a sustained interest in the same issues, I created The Bottom Line to express my interest in contributing to positive change the best way I know how - with art. I hope that people will enjoy the artwork I have created.
Want to see more of my work?
Risks and challenges
Challenges associated with this project are mostly monetary. Advertising and setup costs are a primary challenge and will directly determine the the success of the project.
Although this is my first Kickstarter campaign, if The Bottom Line is backed, you have nothing to worry about. I have experience operating a web store and delivering prints.
It is important to note that this project is as much about art as it is about the reef. By being involved in this project you are not simply giving to charity, you are supporting the craft that has gone into each of these works.
Each backer must be aware that it is my aim to create a profit margin for any works sold, and a percentage of this will go to marine conservation efforts. But, this project is not solely a non-profit initiative.Learn about accountability on Kickstarter
- (30 days)