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We're bringing a not-for-profit zero-waste store to Cardiff, with community at its heart. And we need your help to bring it to life.
We're bringing a not-for-profit zero-waste store to Cardiff, with community at its heart. And we need your help to bring it to life.
1,413 backers pledged £33,312 to help bring this project to life.

About

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£33,312

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What is ripple?

We're a not-for-profit, zero-waste store, aiming to launch in Cardiff in 2018. We're standing strong in the face of adversity, and inspired by the amazing community of Cardiff, we're ready to go bigger and bolder than we could have ever imagined on our own. 

What does ripple stand for?

It's simple really. We're all about conscious consuming; from our food to our fashion choices. We think everyone deserves the chance to shop more ethically. If it was easier, we'd all be doing it, right? When one person makes a change, everyone else pays attention, because ripples create waves. That, and you know… plastic. 

Hang on, what's wrong with plastic?

Don't misunderstand us, we're not anti-plastic. It's a material that’s saving lives and has a much-needed purpose worldwide in the medical, transport, sport and electronic industries. But single-use plastics? Yeah, they suck. BIG TIME. Plastic bags, water bottles, coffee cups, straws, packaging, wet wipes, sanitary products… the list is endless and it’s getting longer.

By 2050, it’s estimated there will be more plastic than fish, in our world ocean. Studies estimate that 8 million tonnes of plastic waste is dumped into the ocean each year and by 2025, that’s set to double. Worried yet? Us too. Plastic packaging accounts for an eye-watering fifth of the cost of your weekly shop. What if you could shop package free? Well, we’d all be saving a lot of money and precious resources.

So, what’s ripple doing about it?

To help you pass on plastic, we’ll be offering over 120 bulk wholefoods and encouraging you to bring your own containers, jars, tubs and bags to refill every time you shop. And because we believe in treating every creature with kindness, we’ll also be stocking the best natural and cruelty-free home and beauty products too, from eco laundry detergent to shampoo, soap and washing-up liquid. There’s even going to be some sustainable homeware and ethical fashion thrown in for good measure. Think bamboo socks and organic cotton underwear!

bring your own containers into ripple to shop package-free
bring your own containers into ripple to shop package-free

I’d like to speak to the manager. Who’s in charge here?

Ah, that’ll be me. I answer to Sophie. You can find me hanging around Cardiff, and I love to chat, so feel free to shoot me any questions. If you're not local, find me on Instagram and send me a DM.

ripple founder, Sophie Rae
ripple founder, Sophie Rae

Why am I doing this you might ask? Well, like many of you, I watched Blue Planet II in 2017 and was deeply shocked to see the devastating harm humans are having on our planet. Since then, I’ve felt a tad ethically queasy. My zero-waste journey started not long after, and since then I’ve been making small changes to help lighten my personal plastic footprint. 

And that’s what ripple is all about; making small, sustainable changes to help create a bigger impact. When you decide what you stand for, it’s easy to make decisions that align with it. I’ve decided to stand for equality, kindness and a slower, lower-impact way of living. If you think you might like to try that too, then I’m sure you’ll love what we’re doing.

Can anyone shop in ripple?

Anyone and everyone. We may be zero waste, but we’re zero hate first and foremost. Choose a label, or don’t, you’ll always be welcome. We also know budgets can be tight, and the cost of living is creeping up, so we’re aiming to keep the cost of our stock as low as possible, to ensure this way of shopping becomes a sustainable way to live.

What will ripple spend the money on?

Once we've found our perfect location we’ll be turning it into a store to be proud of, with easy-to-use self-serve gravity containers and high-spec scales to make your shopping experience easy and quick. The rest will go towards our first big stock order, which we’ll be sourcing from a local ethical co-operative in bulk paper sacks to reduce our plastic waste.

What are the rewards?

From our very own branded Enamel Pins and sustainable Tote Bags, to Hot Pod Yoga Classes and Zero Waste Starter kits, we've got you covered. Our rewards are worth pledging for!

Can I follow along with your journey?

Of course, we’d love that! We’ll be posting our progress across social media, to keep everyone updated. You can can find us on Twitter, Instagram and Facebook

be a part of #therippleeffect
be a part of #therippleeffect

Risks and challenges

As with any new business, there's always some risk involved with starting out. But, we've armed ourselves with the best industry experts and consultants to ensure we're making the best decisions, with the least harm on our planet.

We run on 100% transparency, and want to keep you all in the loop, so we promise to update you with everything we're up to.

Our biggest foreseeable delay will be securing the perfect location for ripple, but it's important for us to get it right, to reach as many people as possible with our message. We know the right place will come along soon.

We can't predict the future, but we know our hearts are in this for the long haul, so if you're keen to get involved, collaborate, or you have an amazing idea that aligns with our mission, get in touch.

Together, we can make waves of change.

#therippleeffect

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Support

  1. Select this reward

    Pledge £3 or more About US$ 4

    a massive thanks from us to you

    thank you for your support - you are helping us build something incredible, that will change the world, one ripple at a time!

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    bamboo toothbrush

    Every plastic toothbrush ever made, is still in existence today. Pledge £5 and we'll make sure you're equipped with a compostable bamboo alternative. Sustainable smiles all round.

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    your name on our gratitude wall

    We're so grateful for your support of ripple, so we'll be creating a gratitude wall in store, to celebrate our incredible backers and show them some love.

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    vegan soy wax food wrap

    Made from 100% cotton, this vegan soy-wax reusable food wax wrap has been made in Cardiff by Eco Kiddles. Say goodbye to single-use plastic clingfilm!

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    dusty knuckle reusable pizza box

    A reusable aluminium pizza box from Cardiff's Dusty Knuckle. Owning one of these eco boxes entitles the owner to 50p off takeaway Dusty Knuckle pizzas FOR LIFE (as long as they use the box to collect) - they also keep the pizzas warmer longer, so less food waste!

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    recycled wrapping paper

    A beautiful roll of nature-inspired wrapping paper from Cardiff illustrator Catherine Lewis. Each roll contains 4 designs, all printed on recycled paper, using vegetable inks.

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    ripple pin

    Who doesn't love a limited-edition collectable pin?! Wear yours with pride, to show everyone you're part of #therippleeffect

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    bore da bitches mug

    Starting your day with this iconic reusable mug from Welsh Girl Problems, will make your morning routine a breeze. That, and your office colleagues will be well jealous. FACT.

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    owl print

    An A5 print from Cardiff-based illustrator Francesca Delderfield.

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    valley mist eco lipbalm

    Keep your lips super soft and sustainable with a natural and eco-friendly lip balm made in the UK by Valley Mist. Petroleum free, vegan and packaged in 90% recycled fibre.

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    reusable cotton yarn face scrubbies

    Replace plastic wet wipes with a bundle of 6 cotton yarn face scrubbies, for cleansing and exfoliating. Made in Cardiff by Alison Ling of Wool Witch.

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    line and leaf calligraphy cards

    Be prepared for celebrations this year, with a pack of six cards from Cardiff calligrapher and designer, Line and Leaf. Packaged in a plastic-free paper band, these beautiful bilingual cards will help you send a thoughtful message to your loved ones.

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    plant seed paper thank you card

    We'll send you a personalised thank you card on plant-seed paper, so once you've read our message of thanks, you can water the paper, add to compost and watch it grow, giving you you're very own bunch of wildflowers! Cool, right?

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    hot pod yoga class

    Master your downward dog with a nourishing hot pod yoga class in Cardiff. Namaste!

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    'keep it simple' art print

    A beautiful A4 print from Cardiff-based graphic designer Liz Mosley.

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    sustainable self-care box

    Get August's box from eco-friendly subscription service, Authentic House, filled with ethical goodies to help you be mindful and reduce waste.

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    early bird breakfast

    Get ready to face the day with a loaf of locally milled sourdough from Cardiff brunch hotspot The Early Bird Cafe, and a bag of hand-roasted sustainable green coffee beans from Falcon Speciality.

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    hexagon home reusable beeswax wraps

    Pack of three reusable beeswax food wraps, made by Hexagon Home, in Barry.
    Each pack contains a small, medium and large wrap in fun and colourful flamingo print.

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    mock up designs greeting cards

    Plastic-free pack of 5 mixed greeting cards from Cardiff-based designer Natalie of Mock Up Design.

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    nelly's treasures lightbulb screen print

    Unframed A4 lightbulb print from Cardiff-based screen printer Helen Smith of Nelly's Treasures, printed on recycled paper.

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    zero trash art print

    Unframed A5 print from graphic designer Samantha Withers of Ampersam Studio in Cardiff. 'I got sass, class but zero trash'

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    hive homeware rose notebook

    This rose-coloured NOTEM notebook, from Hive Homeware in Cardiff is made for creative souls. Open, the book presents a blank left page, with a lined right-hand side, leaving space for sketches, mind maps, notes and doodles. Sewn along the back so that, when open, the pages present perfectly flat, with a seamless transition. Scandinavian design at its best.

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    soulful sunrise ticket

    Soulful Sunrise is a way to start your day in a positive, uplifting and soulful way. We know that life can be hard and serious sometimes and we often postpone fun and happiness until the weekend! Every day there's a new sunrise and we want to remind people that life is amazing and it’s happening right now! At 6am we will be ready to rock your socks off!

    Your ticket includes:

    Uplifting, soulful vibes coming from the decks of our top DJ's Paul Cahill & Paul Sweeney.

    A Delicious and nutritious smoothie, or supercharged coffee served up by team Bigmoose.

    Fun and playful yoga sessions getting your body, mind and soul ready for the day.

    A soothing meditation session with Siwan Reynolds to leave you on cloud nine.

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    ripple tote bag and pin

    Made from organic cotton, our reusable tote bags will help carry your refillable containers. Add a ripple pin, and you're ready to become part of our tribe!

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    green-fingered friends

    Get your mitts on a prickly Eartha cactus, and they'll plant a tree in one of Size of Wales' global forestation projects on your behalf.

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    recycled paper art print

    Add a burst of colour to your home or office with a digital art print from Cardiff-based jewellery designer and ceramicist, BakedByLou, made on 100% recycled paper.

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    Maykher Indigo Blue Leather Purse

    Ethically made in Haiti. The makers of these purses are a phenomenal group of female sewers, each with their own unique story. Their work with Maykher helps them to be paid a fair wage, to help raise and sustain their journey out of poverty.

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    p&d recycled knotted bracelet

    Make a statement with one of Welsh jewellery designer Paula Davies' bracelets. Taken from her latest Contrast Collection, these colourful creations are made using hand-knotting techniques, combining pre-loved sari silks and recycled jersey yarns.

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    set of two ecotinsel garlands

    Get ready to have an eco Christmas this set of two 1.8m plastic-free tinsel garlands, handcrafter to order, with your choice of 3 colours. The tinsel is made in Wales by Paperboy Crafts, from 100% recyclable paper and delivered to you in storage box and care instructions.

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    upcycled monochrome earrings

    Matico make bold and modern lampshades here in Wales, from fabrics collected in Africa and Asia, then sustainable jewellery is created with the leftover fabrics. So these earrings really are zero waste!

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    kilo of vintage clothing

    Load up a kilo of vintage clothing from Cardiff's very own weigh-and-pay Flamingos Vintage in Capitol Shopping Centre. Help sustain a circular economy and find a bargain as you create a second-hand wardrobe of your dreams!

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    ripple's cookbook club

    In need of some plant-based inspiration? We'll send you a signed and personalised copy of Welsh chef, Sarah Philpott's, The Occasional Vegan.

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    natural beauty bundle

    Keep those mitts super soft with a plastic-free pot of Cole & Co's natural hand cream and travel hand soap, made right here in Wales.

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    Zero Waste Picnic Set

    The perfect way to pass on plastic when on the move. These zero waste-picnic kits from textile artist Cat Lewis, include bamboo cutlery, steel straw, straw cleaning brush and 2 pretty napkins; all wrapped up in a neat cloth roll made from pretty vintage recycled cloth or plant-dyed vintage linen.

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    plastic-free drinks kit

    To get you started on your zero-waste journey, we'll kit you out with a reusable coffee cup, metal straw and straw cleaner. Cheers!

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    one-hour reflexology session

    A one-hour reflexology session with practitioner Claire Lewis Fletcher, in the comfort of your own home.
    *Must live within Cardiff & Vale area

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    ginger lily & ylang ylang candle

    A premium scented candle from Thornbush Hill. Hand poured in Wales and made using vegetable wax, cotton wicks for a cleaner burn and 100% pure essential oils. Burns for up to 45 hours.

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    sterling silver bee necklace

    Sterling silver bee pendant on an 18" sterling silver chain, sourced in the UK and made in Caerphilly by Forty Seven Designs.

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    'nevertheless she persisted' necklace

    22ct rose gold plated stainless steel necklace engraved with the line 'nevertheless she persisted' from Cardiff-based lifestyle brand Black and Beech, who champion female empowerment and equality for all.

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    hand embroidered organic t-shirt

    Personalised t-shirt, made from 100% organic cotton, and hand embroidered by Claire from Delicious Monster Tea. Pick your own slogan, colours and size from XS - 4XL.

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    upcycle your wardrobe

    Join a two-hour Re:Fash workshop at The Sustainable Studio - bring along your old clothes and update them with fashion designer Sarah Valentin.

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    illustrate art bundle

    Feeling creative? We'll send you a package of sustainable stationary from local artist collective Illustrate, which includes an A5 notebook, A5 sketchbook, A4 notebook, A4 sketchbook and A3 print.

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    f*** plastic tote bag and resusable cup

    Not one for the faint hearted! If you want to make a statement about why plastic sucks, then this bundle, from Penarth-based Banter Cards, is the one for you!
    (WARNING: these items contain uncensored swear words)

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    i can cards self-love kit

    Everything you need to keep you on track in a busy week, from Amy Holland of I Can Cards in Cardiff. Featuring 1 x pack of positive affirmation cards, 1 x rose gold soy wax candle with rose and lavender and 1 x I Can Breathe essential oils roller ball for restoring calm and reducing anxiety.

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    sadler jones luxury stationary kit

    For those that need some organisation! Invest in this package from luxury paper crafters Sadler Jones, based in Cardiff. Each package includes an A4 planner, A5 daily planner, A5 to-do list and A6 memo pad. All made on FSC-approved paper!

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    personalised A4 print

    Cardiff-based calligrapher and designer, Line and Leaf, will handletter a favourite quote or verse onto paper for you to cherish or gift to a loved one.

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    upcycled shirt backpack

    Made by Cardiff's very own sustainable fashion brand, Xandra Jane, these backpacks are made from second-hand unloved shirts that would have otherwise gone to landfill. Each is unique and lightweight.

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    home byKirsty design bundle

    A gorgeous kit from Cardiff's acclaimed design store, home byKirsty. Each bundle features issue 4 of Walnut Magazine, 3 x cards from Ola Studio, Alison Hardcastle, Old English Co, 1 x house plant (String of Hearts) potted and ready for a new home and 1 x home byKirsty tote bag.

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    lazer-cut wooden earrings

    From Cardiff-based jewellery designer Lizzie Iafrate of Fizzy Goes Pop, add these FSC-approved wooden earrings to any outfit for an instant pop of colour!

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    copper geo earrings

    From contemporary jewellery designer Rhian Kate, this beautiful pair of earrings are made in Cardiff with materials from UK suppliers, and sold in reusable boxes and packaging.

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