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Definitely not the original! Premium soft tops with graphics for your Jeep Wrangler JK. Read more

7
backers
$410
pledged of $85,000 goal

Funding Canceled

Funding for this project was canceled by the project creator on August 6, 2013.

Definitely not the original! Premium soft tops with graphics for your Jeep Wrangler JK.

About this project

Who the?

I can't get enough of my Jeep. I enjoy driving it, wrenching on it, and making it stand out from all the others, an enthusiast if you will. So there I was, staring out of the window during a cross-country road trip and looking at other vehicles, thinking of what I could do to give mine some character. Then it hit me…soft tops. I wanted a kick-butt top with colors and graphics. I searched and searched and soon figured out that my only option was black. While black is versatile and slimming (at least that’s what my friends tell me), it is a little boring. I decided that I would create the product I desired. Then maybe others would want my product too (at least that’s what my mom tells me).

I needed a team. That is why I created Rock and Road, Inc. We are a group of individuals with more than 20 years of experience in developing and launching new consumer products. Our members include an off-the-wall-Jeep-loving-product designer, a marketing queen with all kinds of passion for the outdoors (including off-roading), a sourcing expert that works wonders and, of course, me. We are excited about our soft tops and can’t wait to share them with the world.

What the?

We have developed a 3-ply material that allows us to create works of art via full soft tops for Jeep Wrangler JKs. Our top layer includes graphics, images or patterns like the camouflage shown in our video. The middle layer, just as important as the other two, keeps out water, silt/dust and annoying bugs. (Assuming you have the doors on and the windows up. We can’t keep the rain or bugs out if the doors are off.) Finally, the interior layer is finely finished to create a superior top. The combination of our three layers helps reduce road noise and provide better interior thermal dynamics.

We gathered inspiration, poured through dozens of patterns and finally decided on a couple of camouflage designs for our products. Then we moved forward with making the hand samples. The prototypes featured in the video were designed by me and constructed locally (in Colorado) by a master seamstress. Our finished products fit on the OE hardware and will have elements not included in the prototypes (like premium zippers, electronically welded vinyl windows and marine grade thread).

Prototype is shown
Prototype is shown
Prototype is shown
Prototype is shown

Now what?

We need your help! We have developed the material, sourced a factory, created mock-ups and are ready to produce & test our first run of Rock and Road Inc. Soft Tops. Your support will allow us to make tops in two camouflage patterns for each of the JK Wrangler models 2010 and newer. In addition, we will be testing through a third party to ensure we meet or exceed all industry standards.

Risks and challenges

There are always challenges when manufacturing a new product. (Like pirates hijacking ocean containers!) Fortunately, our team is well versed in resolving these issues quickly and efficiently resulting in minor, if any, delays in fulfillment. In the event we identify a challenge that will impact our delivery commitment, we will communicate this to you immediately.

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FAQ

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Rewards

  • You selected
    Pledge $5 or more

    2 backers

    CHEST BUMP! - We are elated that you are as stoked to get this going as we are! To show our appreciation you will get HUGE "thank you" shout out on our website.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $25 or more

    2 backers Limited (48 left of 50)

    ENJOY THE OUTDOORS - Get an outdoor blanket in your choice of camo. Great for picnics, concerts, working on your vehicle, making awesome blanket forts...you get the idea.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $100 or more

    2 backers Limited (98 left of 100)

    GEAR HEAD - We'll send you a sweet gear bag in one of our patterns to haul your stuff around PLUS we'll throw in the blanket too.

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $300 or more

    0 backers Limited (20 left of 20)

    DESIGN IT! - We'll send you a 6"x6" square of material and you get to put your design on it. Then send it back to us (we pay postage) and we'll incorporate your square into our patchwork show top! (Please be mindful of our younger supporters. Content must not include profanity or otherwise offensive language/images.)

    Estimated delivery:
    Ships anywhere in the world
  • You selected
    Pledge $775 or more

    0 backers Limited (25 left of 25)

    EARLY BIRDS (First 25) - Be one of the first supporters and we'll send you a 2-dr soft top in night (black) camouflage.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $775 or more

    0 backers Limited (25 left of 25)

    EARLY BIRDS (First 25) - Show your love and receive a 2-dr soft top in jungle (green and tan) camouflage.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $775 or more

    0 backers Limited (25 left of 25)

    OD GREEN as requested!
    EARLY BIRDS (First 25) - Be one of the first supporters and we'll send you a 2-dr soft top in OD green.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $800 or more

    0 backers Limited (25 left of 25)

    GO CAMO (1) - You get a 2-dr soft top in night (black) camouflage.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $800 or more

    0 backers Limited (25 left of 25)

    GO CAMO (2) - We'll ship you a 2-dr soft top in jungle (green and tan) camouflage.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $825 or more

    0 backers Limited (25 left of 25)

    EARLY BIRDS (First 25) - For being on top of it, you'll get a 4-dr top in night (black) camouflage.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $825 or more

    0 backers Limited (25 left of 25)

    EARLY BIRDS (First 25) - Be the first to get a 4-dr top in jungle (green and tan) camouflage.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $825 or more

    0 backers Limited (25 left of 25)

    OD GREEN as requested!
    EARLY BIRDS (First 25) - For being on top of it, you'll get a 4-dr top in OD green.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $850 or more

    0 backers Limited (25 left of 25)

    WHOA CAMO (1) - You will get your very own 4-dr soft top in night (black) camouflage. Where did you go?

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $850 or more

    0 backers Limited (25 left of 25)

    WHOA CAMO (2) - A sleek 4-dr top in jungle (green and tan) camo is yours!

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $5,000 or more

    0 backers Limited (3 left of 3)

    4 WHEEL TRIP - Come wheel with the founders! Spend 4 days/3 nights on the best 4-wheel/camping trip EVER. We'll explore a few trails, experience some of Colorado's great scenery and share awesome stories around the fire (assuming Colorado Forest Service allows fires next year). In addition, you'll receive a top of your choice. (Please note - you are responsible for getting to/from Denver, Colorado. If you have one, your rig is more than welcome but you wheel at your own risk. Trip will occur in late July or early August depending on schedules of participants.)

    Estimated delivery:

Funding period

- (30 days)