I am Liwei Liao, food truck vet, chef, and entrepreneur, and I would like to introduce you to my next venture - The Joint. The Joint will be a dual-concept seafood market and cafe/restaurant located in Sherman Oaks and scheduled to open in early 2017.
The Joint brings together my deepest passions: coffee and tea, which started my career - and seafood, which has been a lifelong obsession. Inspired by my father from my childhood days, fishing has become more than just a mere hobby. For us, there is no greater joy than being able to catch a fish and share it together at the dinner table. Over the years, I have developed a deep philosophy and great respect for how my catch translates to the table.
The Joint's café will serve hand-crafted drinks brewed from specialty coffee beans and premium tea leaves from around the world while the restaurant will offer classic seafood dishes, a raw bar, as well as local wines and craft beers.
The adjoining seafood market will offer fresh fish, shellfish, and live crustaceans, carefully selected from local fishmongers. Seasonal delicacies and exotic imports from around the world will also be available, making The Joint the neighborhood’s premier locale for avid home cooks in search of high-quality, sustainable options.
The Joint’s industrial-chic 4,000 square-foot interior will house approximately 70 seats and feature an outdoor patio seating area, complete with farm-style benches, chairs and tables. All of these pieces were designed and hand built on-site personally using 150-year-old reclaimed old growth lumber.
We sincerely appreciate all the support from the community and hope that together we can make The Joint great!
The Joint is located at 13718 Ventura Blvd., Sherman Oaks, CA 91423 and will be open daily.
For more information, visit www.thejointeatery.com.
Risks and challenges
The construction of our building is well underway, and we are scheduled to open in early 2017. We have already overcome most of the major hurdles that come with opening a new establishment, including securing a premium location, getting approval and permits for our plans from the city, and obtaining a liquor license. Unlike other projects, we are not relying solely on the funds raised from this campaign to get up and running. Our main purpose here is to offer our supporters a chance to be a part of our story. So come, join us!
Q: Can I pledge more than one reward?
A: Kickstarter only allows each account to pledge one reward tier.
Q: What if I want to pledge more than one reward?
A. You would need to make a new account, or alternatively you could pledge the total amount desired towards one reward and add a comment telling us what other reward you would like.
- (31 days)