The #1 journey began when company founder, Arlo, went to Mexico in search of inspiration for a hot sauce. Lady Luck conspired for him to meet an old nun in the Yucatan, who was manufacturing habanero sauces with chillies bought direct from local peasant farmers. She agreed to produce a sauce for Arlo and sent him to a Cuban rum distiller, who prepared a prototype habanero sauce that tasted so good Arlo called it ‘Number One Sauce’ (or #1 for short).
Packaged in special hand-printed bottles and sent back to London, #1 sold like proverbial hot sauces; before long it was time to return to the Yucatan. An old friend of Arlo’s, Marc, joined the cause and over the next year they did two more productions, adding a new flavour to the range each time and thus completing the famous triumvirate…
#1 Hot is a seriously versatile sauce that hits the perfect balance between heat and flavour. We blend habanero and guajillo peppers with tomatoes, spices and a load of other ingredients to create a hot sauce that packs big flavours as well as a pugilistic punch.
Naturally we are not in the slightest bit biased but this sweet, smoky, and subtly spicy number is quite simply the best chipotle sauce you’ll ever try. Fact: it is the nun’s favourite of the #1 progeny, and she’s not afraid to slap it on her pizzas like a woman possessed.
The plan was to capture habanero fruitiness with less of the punchy attitude but someone (who shall remain nameless) slung way too much habanero into the pot. ‘Mellow’ is now somewhat of a misnomer as this sauce cuts clean with the inimitable stab of a freshly honed machete.
While we love and appreciate the unique set-up we have established out in Mexico, due to the extensive travel and shipping involved, it actually ends up being an incredibly impractical and expensive way of producing our sauces.
After two years of growing our range of products, establishing a market, developing relationships with customers, and clocking up some serious food miles, it’s now time to take #1 from being a fun project to a proper business.
#1 sauces have been met with a resounding ‘yes’ in the UK and Europe; we are now receiving interest from some big name retailers and are struggling to keep up with demand; we urgently need to produce more sauce.
By working with Carlos in southern Spain, we can streamline the whole production process, cut shipping distances, shorten lead-times and reduce overheads. Expect the same delicious hot sauces in our signature hand-printed bottles, just with less food miles.
The money we raise through Kickstarter will be spent on bottles, caps, plastic seals, printing, ingredients, paying Carlos, shipping and distribution.
Our initial target is to raise £5,000, the absolute minimum we need to do another batch of sauces; but with £10,000 we would be able to produce much, much more sauce and take #1 on to the next level.
Yucatan was the birthplace of #1; the bold flavours that make our sauces so unique were informed by the land and its people, these characters have also played a vital role in the brand's lore and heritage. Committed to remaining righteous from the roots up, we shall maintain our relationship with the nun and the farmers by donating a percentage of future profits to her organisation, helping to continue her work in the local community.
The #1 vision has always been to create a new type of food brand that innovates, engages in creative collaborations of all kinds and refuses to conform to any norm.
If you like the cut of our jib and can spare a few quid/bucks/euros/pesos/groats PLEASE pledge today, and help us write the next chapter of the #1 story!!
Muchas gracias amigos y amigas.
Arlo & Marc
Screen-printed bottles brimful with mojo.
Sport the exclusive, ethically made 100% cotton #1 Get Yer Sauce On teeshirt. Instant conversation starter.
Tote your stuff around in this 100% organic cotton #1 bag and watch them covert thy carrier. "Limited edition, didn't you know?"
Risks and challenges
We have already successfully executed three productions in Mexico and shipped more than 7000 bottles of sauce back to the UK. If our Kickstarter campaign is successfully funded we plan to do our first production in Spain in either late August or early September 2015.
Variables that could affect our production schedule are: delivery and printing of bottles, Carlos's (our manufacturing partner) workload and transportation back to UK. We have fully researched all our service providers and suppliers and do not anticipate any major delays or hiccups.
Rewards will be sent out from UK and Spain once the sauce has been produced.Learn about accountability on Kickstarter
- (30 days)