About this project
HELLO TODAY is a book of collages about capitalism and the faces, machines, and connections that capitalism creates. The collages are handcrafted primarily from ads in the magazines with the highest-earning readers.* HELLO TODAY repackages these ads and returns them as collages to the printed page. The book sequence sets forth a narrative about the delights and destruction of our capitalist world.
Today is the right time for HELLO TODAY. Capitalism has provoked dilemmas severe enough to ruin our quality of life, our development, and even our survival. Income inequality stifles economic growth. Growth devours resources. Climate change threatens unprecedented disaster. Meanwhile, new goods, services, and innovations keep us consuming, faster and faster, around the promise of better living through technology.
HELLO TODAY is important to me because I follow a former art history professor's advice: "Your art should show how it feels to live in the world today."
I'm interested in the financial and environmental crises - and technological victories - with which we negotiate as consumers. Ultimately, HELLO TODAY is a chance to intervene in projections of consumer fantasy onto our living reality. It's a chance to scramble the messages conveyed by these ads, to transfigure their disposability into art with permanence, and to reframe them with meaning that goes beyond "business as usual."
HELLO TODAY will be a full-color, 48-page book** in a limited edition of 500, with your support. The book is designed and ready to print, but printing and shipping costs require help from the Kickstarter community! The HELLO TODAY reward offerings carefully balance the book as a compilation with the collages as individual artworks. Supporters will add to their libraries, expand their print collections, or even acquire original art!
Thank you for bringing HELLO TODAY to print!
*The Economist, The New Yorker, and The Atlantic, according to the Pew Research Center.
**Complete production specs: 5.5x8.5" book, 100-lb matte paper, 4/4 printing, matte film laminated cover, perfect binding
Risks and challenges
HELLO TODAY is already in the able hands (and presses) of Shapco Printing, Inc.Learn about accountability on Kickstarter
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