About this project
Dogs are our best friends. They do everything with us. And when winter rolls around, there is no stopping them. Winter dog jackets need to be easy to get on, keep your dog warm and active, and last a lifetime. The jacket you wear in the winter is all of these things, why shouldn't your dog's be?
Getting your dog into a winter jacket when he is excited to get outside can be a challenge. Most jackets require your dog to lift his legs and awkwardly fit them through holes that may not properly fit. Chest sizes vary dramatically from breed to breed and make picking the right size difficult. And then, when you finally find a jacket that sort of works, it only lasts a season or two and then you have to do it all over again.
It doesn't have to be this way.
That's why we designed the 5-Second Dog Parka. The world's easiest and fastest fitting winter dog jacket.
Dog jackets on the market today are not designed with your pup in mind. They are modified human coats and require your dog to lift his legs into arm holes and button or zip up the chest - movements that can be an issue for senior dogs, easily distracted puppies, or any high energy dog raring to get outside and explore.
Our design was the result of many prototypes and a year of testing. We wanted to design a jacket that had very few moving parts but still have the ability to be adaptable.
With a self adjusting neck, one clip, and Velcro sides, the 5-Second Dog Parka is the easiest fitting jacket you'll ever put on your dog. Simply follow these steps:
- Slide the parka over your pup's head
- Adjust the midsection clip
- Smooth out the Velcro sides - you're done!
Sizing? No problem.
How many times have you torn your hair out trying to figure out what size to order your pup in any sweater, jacket or coat? Chest sizes are a challenge when fitting a dog. That's why the widely used front closure is problematic. If you measure the chest incorrectly, the jacket just won't fit. Trying to use the typical manufacturer's size chart is risky – too many measurements and too easy to make a mistake.
With the 5-Second Dog Parka, you only have to give us one measurement - from your pup's neck to the base of their tail - and we guarantee our parka will fit, regardless of what shape, size, or breed they are. And with our functional design, every dog from a Yorkie to a Great Dane will be able to run, jump, explore, and move freely, no matter the weather.
We've spared no expense creating this parka and our quality design, materials, and craftsmanship reflect that.
The shell is incredible. We used a premium Canadian-made fabric that has been tried and tested for decades in our frigid Canadian winters. Water and snow resistant, this fabric is the benchmark of quality in the outerwear world, normally only found on men's and ladies' outerwear that typically costs close to $1000. This incredibly durable fabric and the workmanship we put into it gives us the confidence to offer our industry-leading 5 Year Guarantee. It can take anything your dog may throw at it.
The top part of the shell is filled with perfectly balanced, 100% Canadian goose down. Our manufacturing partner has proprietary down filling technology that ensures perfectly weighed down in every jacket, every time.
It was important for us to keep the 5-Second Dog Parka light, so your active dog could keep moving. So, we decided to line the contoured chest panel with premium Thinsulate, which keeps your pup warm while also allowing for freer movement. The chest panel is made from the same snow and water resistant durable shell as the top, giving it the ability to stand up to the wear and tear of an active outdoor session.
And finally, the lining is made out of soft and cozy microfleece, which wicks away moisture, keeping your pup dry and toasty, no matter how much running around they're doing.
**UPDATE: We've gotten a few backers inquiring about harness holes for their pup's parka. We wanted to let you know that, yes, we will have a small opening on the back to accommodate dogs who prefer harnesses when out for their walk :)
We're from Canada - and we know cold. So we knew our parka had to be made in the same country it was inspired from.
We have an exclusive relationship with a Toronto-based state of the art factory, who have decades of experience putting out some of the best outerwear in the world.
Our proprietary fabrics are hand selected, with extreme attention to detail, to ensure exceptional performance, no matter what conditions your dog may face.
Our founder, Jeremy Potvin, and our lead designer, Nikki Kime, both have a combined 40+ years of experience in Canadian manufacturing. They have worked together for years and have both run production and design for some of the biggest brands in the world including Roots Canada and Paul Frank. They will be a part of the manufacturing process from start to finish. The World of Angus office is a quick 20-minute drive from our factory and we will be in our factory often to ensure everything is perfect.
We believe so strongly that this will be the best winter dog jacket you ever buy, we are going to put our money where our mouth is:
The 5-Second Dog Parka comes with our 5-Year Guarantee. No questions asked.
If anything should go wrong with your parka, we will either fix it or replace it for you.
This jacket was born from the frustration of having to buy a new jacket for our pets every season. We know how many of you have experienced the same thing, and we are here to put an end to it. No more buying your best friend a new coat every winter - this is it.
We stand behind everything we make and if a problem arises we never stop trying until we have made it right. It's part of our culture – it's who we are. From day one we made the firm decision to make the best products possible that truly improve the life of dogs. But we had to be more than that. We had to be an equally great company. You will find that not only do we stand behind everything we say and everything we make, we always will.
Please, take a moment to visit our website and read our reviews.
We understand that, like you, your dog has his own preferences, and of course, his own style. That's why we've created stretch goals with the fashionable pup (and owner) in mind!
And with less than two weeks left to go on our Kickstarter campaign, we have some really big news to share with you:
When we hit $20K, ALL colours will be unlocked!
After finalizing a few things with our manufacturer, combined with the retailer partner support we are getting, we are now able to offer all colours as soon as we hit $20,000. So, if you've been wishing your pup could rock that Red or have been frustrated waiting for Graphite or Army, wait no more!
Risks and challenges
World of Angus has been designing, creating, and delivering premium pet products for two years. We already have the technology, skills, and staff required to manufacture and fulfill projects at scale.
As mentioned previously, our founder has an extensive background in the space. Decades in the apparel business, retail, and technology give us the drive and leadership required to execute this project. Our lead designer is a Parsons graduate with decades of experience in premium and high-end markets. Her attention to detail and natural ability to combine design and function are immediately reflective in the design of the 5-Second Dog Parka. Jeremy and Nikki will lead this project to completion, ensuring all goals are met.
Upon reaching our funding goal we will begin the manufacturing process immediately. We will do everything we can to complete production in record time. When ready to ship, our in-house logistics team is ready, with a two year impeccable track record, to ship every backer quickly and accurately.Learn about accountability on Kickstarter
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