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Taking you and your cocktails back to the roaring 20s with handmade bitters, tinctures, shrubs, syrups, tonics, ginger beer and mixers.
Taking you and your cocktails back to the roaring 20s with handmade bitters, tinctures, shrubs, syrups, tonics, ginger beer and mixers.
178 backers pledged $9,225 to help bring this project to life.

About this project

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$9,225

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Bitters, tinctures, shrubs?!?  What are they up to?

Bringing the 20's back to the cocktail is what! And we are in it to make a better cocktail! If bitters, tinctures and shrubs could make that brackish giggle juice they had to chug a lug during prohibition palatable, then our carefully crafted potions will have you grinning from ear to ear after you add a drop to your glass!

(CHECK IT OUT>>>THERE IS AN ADD ON LEVEL FOR BACKERS!  KEEP READING!)  ALSO - WE HAVE ADDED INTERNATIONAL REWARDS!

Bottoms up boys and girls...it is time to drink a better cocktail!

We are producing a line of bitters, tinctures, shrubs (commonly used as a mixer during prohibition), syrups and mixers (including a wonderful ginger beer for those oh so delicious Moscow Mules we all love to enjoy!) and handcrafted tonic and we need your help! The rewards are great and include pre-order of our product (yes..shipping is included! We will ship internationally!) Our bitters make a great addition to any cocktail and don't even get me started on the syrups...wow! Yummy! Your help with our project will be rewarded with pure deliciousness including flavors like Earl Grey and Japanese Chili and Lime bitters, blackberry peppercorn shrub and Rosemary Sage Rich Simple Syrup!  Scroll down for additional flavors!

Here is what's up: We have the formulas down, have an initial product line set for productions, have our labels ready to slap on a bottle of pure deliciousness but there are a few hurdles yet to overcome and that is where you come in!

What are bitters? Originally used as a digestive aid, bitters are herbs steeped in alcohol used to flavor cocktails.  They are an essential ingredient in an Old Fashioned and a Sazerac and are an incredible addition to many craft cocktails!  In order to sell bitters on the open market or even online for that matter, we need a special license from the Federal Government.  You see, the bitters are almost 50% alcohol but we want to be able to sell them to you like vanilla. The government will classify  them as non-potable (basically you don't want to drink them on their own) and allows them to be distributed outside of the traditional 3-tier system. For that we need your help!

We would like to be able to do our companies grand unveiling at Tales of the Cocktail in July but for that, we need to sponsor a tasting and presenting booth.  After purchasing bottles, product, paying for trademarking, renting the commercial kitchen plus all the little things like those pesky business licenses, we just can't do it without your help! We think our product is tasty, high quality, and unique and we want to be able to share it far and wide!

Won't you help us?  Why you ask? Well, for one, it feels good to help and if feeling good and awesome karma is not enough for you, you get stuff!  Yes!  Stuff!  Good, delicious, handcrafted stuff to add to your drinks or to give as gifts to your friends.  A shrub makes a unique housewarming gift! So check out the reward levels and help us complete the dream of a better cocktail!  Please share this with your friends as well...because remember, friends don't let friends drink bad cocktails!

*******************************************************************************ADD ON!!!!!!!  ADD ON!!!! ADD ON!!!!!!

WANT A BOTTLE OF BITTERS AT LESS THAN RETAIL?  YES?!? EASY - JUST ADJUST YOUR REWARD LEVEL to +$15 OVER WHAT YOU HAVE PLEDGED (FOR PLEDGES $25 AND OVER) AND YOU GOT YOURSELF A BOTTLE (OR EXTRA BOTTLE) OF BITTERS OR A 3PK SAMPLER (1oz BOTTLES) ! WE WILL FIND OUT WHAT FLAVOR/FLAVORS YOU WANT AFTER OUR KICKSTARTER VIA THE SURVEY!

NEW! NEW! NEW!

ANYONE THAT DOES THE ADD ON WILL ALSO GET A TINCTURE OF THEIR CHOICE THROWN IN!

*******************************************************************************

Some of Our Flavors:

Curious? Well let's satisfy that curiosity for you!  Here are some of our flavors:

Bitters: Prohibition (aromatic), earl grey, japanese chile and lime, old bay, coffee, creole (only put out once a year for Tales of the Cocktail), grapefruit, hibiscus, chamomile, and black currant and cocoa. More to come and don't forget about the tinctures!

Shrubs: Strawberry Balsamic sound good to you? We have a few other flavors as well! Blackberry Peppercorn is one of our favorites and Watermelon Mint is really refreshing!

Syrups: Raspberry Mint, Lemon Basil, Coffee (made with Intelligentsia Beans), Rosemary Sage, Peach and Salted Pecan, Hibiscus, and Ginger Pear! There are more! This is just a sample of some of our flavors!

EXTENDED GOALS AND REWARDS:

$10,000 - If we reach this level we will be able to purchase equipment to help us with labeling and bottling even faster so we can really keep up with the Joneses! 

We will add an 18.21 Bitters t-shirt and bottle of handcrafted tonic to every backer's rewards at or over the $25 level.

$15,000 - This will enable us to expand our marketing efforts into even larger and more diverse distribution channels. You are helping us to grow even bigger!

We will add a 4 pk. of ginger beer (it is non-alcoholic just beer by name) to every backer's rewards at or over the $50 level plus a bottle of small batch handcrafted tonic.

$25,000 - We may need a doctor if you guys get us here! If we reach this level of support, we will be equipped to introduce a new flavor of bitters, tincture, shrub and syrup to our line! You truly are helping to craft better cocktails!

We will add a new flavor of bitters and a new syrup to our line and ship a bottle of each to every backer at or over the $25 level!

$100,000 - Wow!  Now you have done it and boy do we have a surprise for you! If we reach this level watch out for a special product to be developed and released! This is something we have our eye on and we think you will enjoy it very much! We know we are being cryptic but who doesn't like a little mystery?

Every backer at every level will receive an invite to our unveiling of our new product that you have all made possible and every backer at the $50 or over level will have a book of photographs that we have complied and have bound and printed just for you with cocktail recipes inspired by each location picture in the book.  This is a beautiful book to display on your coffee table of gift to a friend!

 A nice little piece by Zagat:

http://www.zagat.com/b/atlanta/8-up-and-coming-atlanta-food-artisans-to-watch#8

Risks and challenges

A lot of businesses fear not having enough customers for their product...we fear not having enough product for our customers. You see, it is just the two of us. Don't worry though, we aren't lonely! But with only four hands to create, bottle, label and ship product, we are worried about growing too fast! How will we remedy this? Well, if we exceed our goal we will look at co-packer options so we can stay focused on creating the most delicious high quality product possible for you and leave the bottling and shipping and label making to someone else! Help us reach and exceed our goals so once you get hooked on our product (we are sure you will...it is really tasty!) you can get our product any time you want! Our goal is to distribute nationally and we need you to get there!

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  1. Select this reward

    Pledge $5 or more About $5

    An awesome 18.21 Bitters sticker shipped to you plus our eternal thanks and the knowledge that you have contributed to making a better cocktail.

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    11 backers
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  2. Select this reward

    Pledge $25 or more About $25

    A bottle of handcrafted simple syrup (your choice) shipped to your door along with an awesome 18.21 bitters sticker, our eternal thanks, and the knowledge that you have contributed to making a better cocktail.

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    37 backers
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  3. Select this reward

    Pledge $27 or more About $27

    Single Bottle of Bitters! We will ship a single bottle of bitters (your choice) to your door plus an 18.21 Bitters Sticker! Plus you will have our eternal thanks and the knowledge that you contributed to building a better cocktail. We are releasing a special flavor of bitters for Tales of the Cocktail which will be available to all Kickstarter backers as well. You can only get the creole flavor on Kickstarter or at Tales of the Cocktail!

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    24 backers
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  4. Select this reward

    Pledge $40 or more About $40

    Wow! A bottle of bitters and a bottle of rich simple syrup (your choice) plus an 18.21 Bitters sticker all shipped to your door

    amazing!!

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    23 backers
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  5. Select this reward

    Pledge $50 or more About $50

    Two bottles of handcrafted simple syrup and a bottle of our prohibition era shrub (your choice) shipped to your door along with an awesome 18.21 bitters sticker, our eternal thanks, and the knowledge that you have contributed to making a better cocktail.

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    36 backers
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  6. Select this reward

    Pledge $55 or more About $55

    INTERNATIONAL:

    One bottle of bitters (your choice) and a bottle of syrup (your choice) shipped straight to your door along with an 18.21bitters sticker and the knowledge that you are crafting a better cocktail!

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    1 backer
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  7. Select this reward

    Pledge $100 or more About $100

    Three bottle our prohibition era shrub (your choice) and three bottles of simple syrup (your choice) shipped to your door plus an 18.21 bitters stickers, our eternal thanks, and the knowledge that you have contributed to making a better cocktail.

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    20 backers
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  8. Select this reward

    Pledge $250 or more About $250

    This is for you bitters fans out there. Bitters take a little more time to make than everything else so this one will not arrive as quickly as the other rewards but we think it is worth it! This reward includes 5 bitters flavors (our first batch), plus two shrubs of your choice and two simple syrups of your choice plus an 18.21 bitters sticker, our eternal thanks, and the knowledge that you have contributed to a better cocktail!

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    5 backers
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  9. Select this reward

    Pledge $300 or more About $300

    INTERNATIONAL BITTERS FANS:

    This is for you bitters fans out there. Bitters take a little more time to make than everything else so this one will not arrive as quickly as the other rewards but we think it is worth it! This reward includes 5 bitters flavors (our first batch), plus two shrubs of your choice and two simple syrups of your choice plus an 18.21 bitters sticker, our eternal thanks, and the knowledge that you have contributed to a better cocktail!

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    0 backers
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  10. Select this reward

    Pledge $500 or more About $500

    You Love Bitters! This reward includes two gift packs of 5 flavors of bitters (our first batch), 3 shrub of your choice, and 3 simple syrups of your choice and yes, we will throw in two stickers and two 18.21 Bitters T-Shirts!

    THAT'S NOT ALL!
    We will create an unreleased syrup just for you based on your favorite flavors and you will be presented with two bottles!

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  11. Select this reward

    Pledge $1,500 or more About $1,500

    Well you have just snagged a party for you and 10 of your friends at an Old 4th Ward artists loft in the heart of Atlanta where the owners of 18.21 bitters will cater your private party and supply the entertainment! You will have a roaring good time and after the party is over, you and all of your friends will leave with a goody bag filled with a variety of our products (including bitters) and swag!

    THAT'S NOT ALL!!
    We will create for you an unreleased syrup or shrub based on your favorite flavors and present you with two bottles! You will also receive a book of cocktail recipes created just for you!

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  12. Select this reward

    Pledge $2,500 or more About $2,500

    Wow! You really love craft cocktails! Well you have just snagged a trip for two to New Orleans! You will fly out of Atlanta, Los Angeles, New York, Chicago, Detroit, Denver, or Baltimore and into New Orleans for the weekend of your choice with a two night stay in the Vieux Carre! (21 days advance notice...blackout dates apply) Before your trip we will ship to you all of out bitters flavors plus all sampler pack flavors, a 2 bottles of simple syrup, a bottle of shrub, a 4pk of ginger beer (non-alcoholic...it is only beer in name) and a bottle of tonic plus a list of our favorite places to grab a cocktail in the big easy! You also get two stickers and two 18.21 T-Shirts!

    THAT'S NOT ALL!
    We will create an unreleased syrup, shrub or bitters flavor just for you based on your favorite flavors and ship you two bottles!

    INTERNATIONAL: That's ok! Add on $1000.

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  13. Select this reward

    Pledge $5,000 or more About $5,000

    You get everything the $2500 level gets plus:

    WE ALSO WILL CREATE AND NAME A BITTERS FLAVOR AFTER YOU! We will work with you to create a flavor that you love and it will become part of the 18.21 Permanent Collection! The flavor will be named after you or a name of your choosing! The story of you and your flavor will also be permanently added to our website!

    INTERNATIONAL:
    No Problem! Add $1000.

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Funding period

- (30 days)