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Help our mobile farmer's market bring healthy food to disadvantaged communities across Philadelphia!
Help our mobile farmer's market bring healthy food to disadvantaged communities across Philadelphia!
244 backers pledged $10,500 to help bring this project to life.

About

The Fresh Food Hub: A Mobile Healthy Corner Store project video thumbnail
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$10,500

244

The Fresh Food Hub is a mobile grocery store and farmer's market that brings fresh, affordable, healthy food options to neighborhoods that desperately need it. We're a nonprofit, and started this project on a shoestring budget and with a dedicated staff committed to their neighborhoods.  We've succeeded beyond our hopes. As of August 2013, The Fresh Food Hub has distributed over 15 tons of fresh fruits and vegetables into West Philadelphia, serving over 1,500 families and putting more than $30,000 back into the local food system. Now we're looking for funding to expand beyond our neighborhood to the other parts of Philadelphia that lack access to fresh and affordable food.


The Fresh Food Hub is an outgrowth of the community food resiliency work of Preston's Paradise, an all-volunteer organization in the Mantua and Belmont neighborhoods of West Philadelphia. Preston’s Paradise supports more than a dozen gardens, orchards, and public food resources in an underserved community with the tools, education, and mutual support to sustain healthy lifestyles.

One of our community gardens!
One of our community gardens!

Our gardens and orchards feed a lot of people, but we could never grow enough to satisfy the tremendous demand for fresh produce. So in 2007 we teamed up with some local growers, including youth-run farms like the Urban Nutrition Initiative, to bring more fresh organic food into our neighborhoods, and strategized how to get it to those who needed it. And the Fresh Food Hub mobile market was born.

Can you believe we pushed this thing around for 4 years?!
Can you believe we pushed this thing around for 4 years?!

But we still couldn't meet the demand (and our backs were breaking). So in 2011 we approached Greensgrow Philadelphia Project - our city's premier urban farm and food hub - about getting a truck to bring vast quantities of healthy food to West Philadelphia. We wrote the grants and got a used bread truck for $1,200 and we were off! Two years later we now employ 5 West Philadelphia residents and have served over 15,000 customers in communities with little or no access to fresh food.

Our trusty truck parked in West Philly...with special guest patron Mayor Nutter
Our trusty truck parked in West Philly...with special guest patron Mayor Nutter

We think our pilot has been pretty successful and we’d like to extend it to other neighborhoods. We are constantly being approached by new potential partners and opportunities to make healthy and local produce accessible to more communities throughout Philadelphia. We've learned a lot along the way, and our project remains a small and nimble organization that is directly accountable to those we serve. Greensgrow provides us with accounting and insurance services that help us to maintain good business practices so we can focus on what we do best – feeding our communities.

Our thrifty tendencies have taken us far, but if we really want to take this idea to its full potential, we need to invest. We need $9,773 to expand our pilot to the whole city and support local farmers and local eaters with food that feels good. People just are happier when they eat well, it's a fact. Funds from our kickstarter campaign will be used to extend the Fresh Food Hub hours by hiring more staff from our community and upgrading our truck to more efficiently serve additional markets. We already have a waiting list of folks that would love to have us stop by.

Spread the love!
Spread the love!

So please consider chipping in.  We have a plan and a proven track record for success.  It's the best money you'll spend all week.  Thanks from all of us at the Food Hub for your support, and see you in the streets!

Risks and challenges

It's always a challenge to create sustainable ventures. As a small project with a narrow geographic focus, we're especially vulnerable to price fluctuations and limited availability from our farmers. But by remaining true and accountable to our growers and our customers, we've built a solid network of partners that are committed to seeing us succeed. And because we all come from the neighborhoods we serve, we have a personal stake in the project's success. Come out and meet our team and you'll know how we make good things happen.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    A big "THANK YOU" and a smile anytime you stop by the truck

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    28 backers
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  2. Select this reward

    Pledge US$ 5 or more About US$ 5

    Complimentary locally grown apple or pear, as well as the whole "smile and thank you!" package above. Local pickup or delivery only.

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    11 backers
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  3. Select this reward

    Pledge US$ 12 or more About US$ 12

    Lauren or Ryan will personally carve you an apple swan at the truck, plus all of the above.

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    5 backers
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  4. Select this reward

    Pledge $12 or more About $12

    Signed 4x6 headshot of your favorite Food Hub employee. For $30, you can pair your favorite staffer with your favorite fruit or vegetable (as available) for a one-of-a-kind memento.

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    Ships to Anywhere in the world
    3 backers
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  5. Select this reward

    Pledge $15 or more About $15

    Healthy snack pack hand-curated from the truck by our staff and sent to your home. Sample items may include organic cranberries, popcorn, cashews, fig bars, sesame sticks, and more!

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    Ships to Only United States
    20 backers
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  6. Reward no longer available

    Pledge $19 or more About $19

    A pound of organic heirloom Slovak garlic for seed or cooking.

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    Ships to Only United States
    Reward no longer available 10 backers
    $
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  7. Select this reward

    Pledge $22 or more About $22

    A Greensgrow Farm "Farm your City" t-shirt!

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    Ships to Only United States
    Limited 31 backers
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  8. Select this reward

    Pledge US$ 25 or more About US$ 25

    A special gift basket curated by the Food Hub staff featuring fresh local and organic produce and snack items (including an apple swan). Local pickup or delivery only.

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    20 backers
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  9. Select this reward

    Pledge $30 or more About $30

    Signed 4x6 headshot of your favorite Food Hub employee holding your favorite fruit or vegetable (as available). Get creative! Great as holiday gifts!
    Also comes with a healthy snack pack!

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    Ships to Only United States
    2 backers
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  10. Select this reward

    Pledge US$ 40 or more About US$ 40

    An individual ticket to a catered family-style dinner at Preston's Paradise with EXCLUSIVE wood-fired hot tub access.

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    Limited 0 backers
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  11. Reward no longer available

    Pledge US$ 40 or more About US$ 40

    One week of the wildly popular Greensgrow Farm CSA, including your choice of local eggs, butter, yogurt, tofu, or seitan.

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    Reward no longer available 15 backers
    $
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  12. Select this reward

    Pledge $50 or more About $50

    2 Greensgrow "Farm your city" t-shirts plus a healthy snack pack!

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    Ships to Only United States
    Limited 17 backers
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  13. Select this reward

    Pledge US$ 67 or more About US$ 67

    A 10-second shopping spree at the truck. You can keep whatever you can grab!

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    Limited 1 backer
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  14. Select this reward

    Pledge US$ 75 or more About US$ 75

    An invitation for TWO to a catered family-style dinner at Preston's Paradise with EXCLUSIVE wood-fired hot tub access

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    Limited 6 backers
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  15. Select this reward

    Pledge US$ 100 or more About US$ 100

    A two hour organic gardening consultation at your home by Preston's Paradise staff. (Philadelphia area only)

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    0 backers
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  16. Reward no longer available

    Pledge US$ 100 or more About US$ 100

    A Greensgrow "Farm your city" t-shirt, a healthy snack pack, 1/2 pound of Slovak heirloom garlic, plus an invitation to the Preston's Paradise family-style dinner.

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    Reward no longer available 10 backers
    $
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  17. Select this reward

    Pledge US$ 150 or more About US$ 150

    Dinner cooked at your home for 2 adults by the indubitable chef duo Lauren and Mike (Head chef at Philly's famous Beau Monde). Philadelphia area only.

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    Limited 2 backers
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  18. Select this reward

    Pledge US$ 200 or more About US$ 200

    Dinner cooked at your home for 2 adults by the indubitable chef duo Lauren and Mike (Head chef at Philly's famous Beau Monde), PLUS an in-home delectable vegan cooking tutorial by the chefs. Philadelphia area only.

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    Limited 0 backers
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  19. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    You get to drive the truck anywhere you want for an hour.

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Funding period

- (51 days)