About this project
What Is MovieDNA?
Find out what your favourite movie’s made of. We take your favourite movies and sequence them. What comes out is MovieDNA:
Using every frame of a movie, we compress it down to give a stunning overview of the movie as a whole. Each movie has its own individual look and feel and the colour palettes blend to create a piece of art like no other. We aim to create an art series that can be appreciated by all movie lovers. Everyone has a movie they love and we decided to create a project to enable everyone to enjoy theirs everyday.
Using movies from our own personal 2000 strong DVD and Blu-ray collection, we first extract the individual frames. After this we use a process which takes those frames and compresses them into smaller chunks which gives an overall picture of the colours and shadows used within that frame. After we have that, we place them all together in chronological order and the results are what you see below.
Although we believe that we will already own the majority of the movies requested, if your favourite is not there then we will purchase it exclusively for this project. So as long as it's available on DVD, there's a MovieDNA for you.
The art prints will have a black border surrounding the MovieDNA image along with a centralised, crisp font displaying the movie title and production year.
The canvas prints will be displayed with a slight alteration, the MovieDNA image will take up the whole front face of the canvas, and the sides of the canvas will be black. The movie title and production year will be positioned at the bottom-left of the print in either black or white. Please see the examples below.
We have set out to produce the ultimate collection of high quality artwork, for as many films as possible! This Kickstarter campaign is vital to the project as it will allow us to produce our very first set of high quality, production prints.
We will be printing using state of the art, digital high definition technology with a resolution of 1440x1440 dpi making the prints deep and vibrant. The material we will be printing on is premium quality, 220gsm thick, Satin coated photographic paper.
We have 3 print products available:
Standard Print: 29cm x 21cm
Large Print: 100cm x 50cm
Canvas : 32" x 16" (UK only for now, sorry guys)
How to Order
Ordering Multiple Prints
If you would like to order more than one print then you need to choose the size you want and then submit your pledge for that amount. Once that's done, you can come back to our project page and will now have a button that says "Manage Your Pledge". When you click on that you will be able to enter any amount that you want. You only need to pay postage once so if you were ordering two large prints then the total amount you need to pledge would be £40 (2 x £20) for UK buyers or £50 (2 x £20 + £10 P&P) for international buyers.
You will have a choice of any movie that is currently available to buy on DVD. After the project is successfully funded we will send you a survey via email where you will be able to tell us exactly which film you would like.
After we have raised enough funds for this initial run, and the ball is rolling, we will continue to produce artwork prints for any* requested film. We want everyone to have a chance to get their choice of MovieDNA hanging on their wall. Future sales will be taken over at www.moviedna.net
*Subject to MovieDNA being able source, acquire and process the request.
Risks and challenges
Our risks on this project are mainly limited to sourcing rare films. We are only able to process movies that have been officially released to DVD. In the unlikely event that we cannot source your film we will contact you and ask if you would like a second choice or your pledge returned.
Other risks are very limited due to the fact we are using industry standard, digital printing techniques. If a supplier fails to deliver we will be able to easily find a competitor to replace them.Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
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