This project's funding goal was not reached on December 6, 2012.
About this project
What is Rog’s Talkin’ DrumZ?
Rog’s Talkin’ DrumZ is a show all about drums, drummers and the drum industry, offering exclusive access and in-the-trenches experiences.
The best part is that we’re not asking you to help support something we hope to do - we’re doing it and have been for sometime. But we need your help to get us to the next level and enable us to be self-sustaining. Our vision for the distribution of RTD, utilizes both current and developing technologies, making the show available 24 hours a day, 7 days a week, 365 days a year, almost anywhere at no cost to the viewer. In addition to the Internet based distribution, we are in the beginning talks to broadcast RTD on a terrestrial television network.
What is the goal of the show?:
Our mission is to offer free drum-related programming to support the love and growth of the drumming community.
Like the show METALKAST (the show/network that launched RTD), the idea is to always promote the artist in a positive light, informing the viewer about the featured Artist's career, gear and music. I ask that you consider supporting RTD; we always keep the show fresh, informative, entertaining, and full of exclusives that bring you real insight about your favorite drummers.
I encourage you to watch our first pilot series, episodes 1-3, and see for yourself the quality of the show.
What is the goal of this Kickstarter Project?:
Minimally, we are raising funds to complete the next 3 episodes. Any additional funds raised will go to the creation of additional episodes.
What we have filmed so far:
To update you on what we have been up to since the audio show, RTD has been filming over the past 2 years and has released 3 hour-long video episodes: the first featuring Fredrik Andersson (Amon Amarth and This Ending), the second Ed Clift (former Paiste Percussion Specialist), and the third episode featuring Jeremy Spencer (Five Finger Death Punch) and Mikkey Dee (Motorhead).
Since the release of the first 3 episodes, we have continued filming for future episodes that include Tobias Ralph (Adrian Belew, Crimson Projekct) and Pat Mastelotto (King Crimson, Stick Men), Bill Bruford (King Crimson, Yes), and Carl Palmer (ELP, Asia).
We filmed a drumming event – the opening of Vic’s Drum Shop (Victor Salazar) with interviews, statements, and clinics from Terry Bozzio (Frank Zappa, UK, Missing Persons), Will Calhoun (Living Colour), Jimmy Chamberlin (The Smashing Pumpkins), Gavin Harrison (Iggy Pop, Ed Poole), Mike Portnoy (Dream Theater, Liquid Tension Experiment, Adrenaline Mob), Todd Sucherman (Stix), Paul Collier (Angel Corpse, Final Revenge), Jason Bittner (Shadows Fall), Derek Roddy (Hate Eternal, Nile), Charlie Benante (Anthrax), Chad Wackerman (Frank Zappa, Alan Holdsworth, Steve Vai), Hanna Ford (Bellevue Suite, Prince), Nathaniel Townsley (Stevie Wonder, Special EFX, Maria Carey), and many more.
Additionally, RTD filmed interviews with Rob Shanahan (Drummer, Ringo Star's Personal Photographer and artist photographer) and John Douglas (Alex Van Halen’s drum tech, custom drum builder, artist and drummer.).
(Going forward we will refer to Rog’s Talkin’ DrumZ as RTD.)
Why our gifts are unique:
As a thank-you for your support, we are offering a number of gifts. Most are self-explanatory, but I would like to point out a couple of exceptions. The DVD and Blu-Ray disks are promotional copies only - we do only 1-run of these per episode to use as promotion of the show. There has been high demand for these, but they are not for sale.
The digital downloads are unique: you will be able to download the standard version that you can view our show in currently, plus we are making available full HD versions that no one outside of the production team has seen.
In addition to making the videos available for the first time, we have signed drum sticks from these amazing players: Jeremy Spencer (Five Finger Death Punch), Mikkey Dee (Motorhead, King Diamond, Don Dokken), Bill Bruford (King Crimson, Earthworks, UK, Yes), Carl Palmer (Elp, Asia), Larry Paterson (Blaze Bayley, Chokehold), Bobby Rondinelli (Rainbow, Black Sabbath, BOC, The Lizards), Frankie Banali (Quiet Riot, W.A.S.P.), Mark Zonder (Fates Warning, Slavior, Warlord), Vinny Appice (Black Sabbath, DIO, WWIII), and Randy Black (Primal Fear, Bif Naked, Annihilator).
RTD started as an audio radio show/Podcast, and with nearly every guest, we gave away signed drum sticks given to The Rog by the artists. As a carry-over from the audio show, we are doing that with this Kickstarter project as well. All of the signed sticks were given directly to me by the artist. Every signed item will come with a certificate of authenticity signed by The Rog.
Where you can view RTD today:
Embracing digital distribution is standard procedure for RTD and the METALKAST network. Today you can view our show on most handheld devices, such as a tablet (Kindle, iPad, etc.) and cell phones (iPhone, Android, etc.);on your computer; and in your home, in glorious HD on your television, through iTunes and RoKu.
Providing RTD on these devices allows it to be viewed almost anywhere, anytime
Where you can view RTD tomorrow:
We started with Blip.tv a year ago, and within weeks of our first episode, became a regular staff “top pick”. They reformatted their site and selected a few shows to test the new beta layout. RTD emerged at the top of their list when RTD was chosen as an example of early success through the conversion process.
Blip TV will submit our show for placement on partnered networks once our first year of programming is in production. Partnered networks include: AOL, Yahoo, MSN, Apple, Facebook, MySpace, Twitter, YouTube (Full episodes.), Samsung, LG, Panasonic, Sony Bravia, Google TV, Tivo, Vizio, Boxee, Verizion Fios, and Blinkx.
Through direct association with one of our distribution companies, our first full season will also be submitted to Netflix and Hulu for formal approval.
Compatible distribution is in a constant state of flux. RTD is aware of the options as they evolve. Because of new technology and inconsistent internet service, we will write applications for some of the most popular devices, such as iPhone, iPad, Blackberry and Android. This guarantees that our programming can be viewed on almost any device.
Paul “The Rog” Rogne has assembled an amazing team of talent with a very broad network of support.
RTD is being produced at Winterland Studios/Pictures located in Minneapolis,MN, a world-class facility that has seen the likes of Lenny Kravitz, Soul Asylum, Alantis Morissette, Sara Mclachlian, R Kelly, Elvis Costello, Brian Setzer, and, most prominently, Paul’s former band. Their CD was engineered and produced by Winterland owner Todd Fitzgerald and producer Brian Johnson, who went on to become Prince’s principle live and recording engineer.
RTD’s co-producer/Director and editor is the talented Jason Brox, who has successfully produced and directed many music videos, documentaries, concerts, commercials, along with many other projects. Most recently he directed and edited District 97’s music video “Open Your Eyes”.
RTD's production sound is expertly captured and produced by Josh Levi, who most recently was an engineer on Brian Setzer’s Grammy nominated CD, Setzer goes Instro-MENTAL!.
The Business Team: "TEAM RTD"
The creation of our shows and business structure started in 2005 with Paul Rogne, who has been involved in the professional music industry since 1988. His relationships provided the means to launch METALKAST. In his current profession as a Mechanical Designer, Paul specializes in product development, freeform ergonomic design, conceptual design, new technology integration, manufacturing processes application and cost reduction. Paul is the creator, host, co-producer and writer for the series.
For many years Paul custom-built drums, mainly focusing on hardware design. Paul has worked for R.I.M.'s Purecussion in production and artist relations, Abel Stix in sales and Artist Relations, and has helped to develop and test drum gear over the years.
Team member Jason Santa Lucia is currently the Executive Vice President of Progressive Mortgage Corporation. He has successfully started 6 businesses and is a Power Assett Club, Atvam, Namb and lifetime NAFC member. Additionally, he won the grand prize of the “Twin Cities Best Drummer” contest in 1992. Jason is a graduate of Percussion Institute of Technology with a Percussive Arts Degree. He is an active session player and live performer with credits that include drumming for the Sounds of Blackness.
Senior consultant Ed Clift’s involvement in the music products business includes intensive, practical associations with Top Artists since 1985. Ed concluded his 26 year tenure with Paiste as that company’s leading Percussion Specialist, and now serves as VP of Marketing at Hammerax. Ed has built relationships in the international music products trade over decades that will contribute to the vitality of RTD’s growth into the future.
RTD: The Audio Show:
RTD started as an audio Podcast/Radio Show and released 8 episodes before moving to video. It featured RTD audio show co-host Larry Paterson (Blaze Bayley, Chokehold), Bobby Rondinelli (Rainbow, Black Sabbath, BOC, The Lizards), James Kottak (Kingdom Come, Scorpions), Gene Hoglan (Strapping Young Lad, Fear Factory, Dark Angel, Death, Dethklok), Mark Zonder (Fates Warning, Slavior, Warlord), Carl Canedy (The Rods, Producer), Vinny Appice (Black Sabbath, DIO, WWIII), and Randy Black (Primal Fear, Bif Naked, Annihilator).
You can download episodes at the following location.
METALKAST - What is it?
RTD’s beginnings started with the METALKAST Podcast, a multimedia-rich Podcast/Internet Radio show that was conceptualized and named in early 2005 and finally launched July 4th 2007. From humble beginnings, it grew quickly to being enjoyed in over 40 countries, with an audience of over 30,000 listeners (Sourced by only 2 of our providers.). Actual viewer-ship was much larger, but we are unable to verify its full extent.
The multimedia-rich format engaged listeners and viewers like never before. Enhanced through embedded video and images, and using hyperlinks that transported the listener / viewer right to the websites that were being presented. This resulted in additional sales for the artists being featured. Artists have reported seeing as much as 200% increased website activity over a 2-week period, with like increases in actual sales.
The future of METALKAST holds tremendous promise. Regular programming was suspended in 2010 to focus on the development of Rog’s Talkin’ DrumZ. METALKAST will soon return as a series of video shows and music video network.
You might call this a rediscovery of music television. A void has been created with the change of focus and content on “music video networks” from music to non-music/minimal music-related programming. Confident in how we present our network, we have been testing distribution for years, and are currently developing the technology to make this a reality. With support from record labels, artist promotion companies and the artists themselves, we are filling the void.
New forms of Digital Media Distribution; Why we believe in where the technology is going:
Current/Future Digital Distribution:
RTD’s debut episode had an audience of over 120,000 unique views within a three-month period. Our distribution network is managed through a number of services. We have our own independent network that includes our current distribution feeds, iTunes, Vimeo, Blip, and Feedburner. All of these services are internet based.
The Internet and Handheld devices (tablets and cell phones) are the future:
It is common knowledge that handheld devices are the wave of the future for content distribution and viewing. In 2013, film studios, television networks and consumer electronics manufacturers will begin educating the general public of networks exclusive to digital distribution and the new Smart Television interface, allowing the viewer to create their own network of programming. We have already seen the beginning steps with Netflix, Hulu, iTunes and network television making their content viewable on the web.
Metalkast Productions is proceeding, according to current trends concerning handheld distribution. We are not waiting for the future to come to us - we are going after it. In April of 2012, we launched the first stage of the website that allows our video episodes to be viewed on handheld devices worldwide (dependent on local streaming). So far we have successfully tested viewing our show on handheld devices in a number of countries. Our shows can be viewed globally, 24/7, and can be delivered to your home at no cost.
The global push is on to make the cell phone and tablet the one (or two) devices you use. There was a recent article that talked about the dropping sales of wristwatches because most people under 35 have a cell phone on them at all times - cell phones show time, making watches unnecessary.
It’s estimated that within a couple of years, the cell phone will be as powerful and as fast as a laptop computer. Powerful hand held devices are affecting conventional computer sales that have also been severely impacted by the introduction of the tablet.
There are over 5 billion active cell phones in use today. Cell phones and tablets are more powerful with the applications and software in process today. Companies are developing technologies that will allow you to control your car, the temperature of your home, turn on lights, control your TV (including stream to it), access your medical history and I.D. data, allow you to purchase without a credit card and more - all controlled by your phone.
The ability to get online in almost ever corner of our planet is having a growing technological impact. African tribes that have no electricity can have cell phones that are charged by solar power; this was a government initiative to help tribes in need of communication if they fall under attack or need help. The capability is already there for the tribes to keep up with the world through their phones, yet they still don’t have running water.
Smart TV’s are going to allow the consumer to control what they want to view and when they want to view it. Smart TV’s will allow you to view internet distributed programming on your TV controlled by your hand-held device or a third party technology.
The cable companies have seen this coming for years; this is why they are busy creating a new fiber optic Internet infrastructure to allow higher data transfer speeds. There is reason to believe, that by 2021 every American household will have access to 1-gigabit Internet speeds.
Google kicked this off earlier this year by announcing that they are re-wiring Kansas City to achieve 1-gigabit Internet speeds today. Australia has created a 38 billion dollar fiber optic Internet infrastructure to handle these new speeds, leaving it open source with the belief that this will have a useful impact on their economy. Costa Rica is investing, as well, in the same type of network, placing the importance of this even above road repair. We are seeing the beginning stages of the next Internet revolution.
Additional countries leading various next stage technologies include Japan, with an amazing mobile network system, and South Korea with incredible broadband, with the US remaining as the most innovative but 26th in the world for internet speeds.
Risks and challenges
There are no foreseeable issues to the successful conclusion of this project. I have assembled an amazing team of professionals, and we have a history of working together. Proof of this can be seen in the first 3 pilot episodes. As this project launches we will have started the pre-production phase for episode 4, which features Bill Bruford.
The scope of this project includes the creation of a new music video network, providing content such as music videos, concerts and programming like Rog’s Talkin’ DrumZ. Our established momentum includes interest from instrument manufacturers, top drummers and music enthusiasts of all kinds. We look forward to fulfilling gifts to our supporters! The success of this project is a direct reflection of who we are, and we see years of business growth ahead.
The steps are simple:
1. Complete each episode.
2. Print each new episode.
3. Fulfill our gifts.
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (35 days)