Prest was started with a simple idea: french press coffee, fresh squeezed juice. I sold my first cup of Prest coffee in September 2014 at a Blues Festival in Bisbee, AZ. For over two years, I've been serving locally roasted french press coffee by the cup, fresh squeezed orange juice, prickly pear limeade, and teas from the Prest Mobile Beverage Cart. For these two years, Monday-Friday mornings were dedicated to serving at the 5151 Building- the largest commercial office building in Tucson. In addition, on weekends, I took the Prest Mobile Beverage Cart around Tucson and surrounding areas to various community and private events. Although the last 2 years have been great, it's time to take Prest to the next level.
Why I need funding:
-I just hired my first part time employee and am planning on hiring one more in the next couple of weeks. It takes time and resources to train these employees the art of making and serving Prest beverages with the Prest standards of efficiency, quality, and customer service. -Now that the Prest Coffee Bar is up and running, I'd like to get the word out! In addition to the exposure I hope to get from this Kickstarter project, part of the funding will be used to print and hand out flyers to the surrounding office buildings and neighborhood, to run promotions, and for social media targeted marketing. -In the 5151 Building lease, I negotiated the permission to construct a large sign visible from Broadway Blvd. I've been quoted between $1,300 to $2,500 for creation and installation of this sign. Even though the Prest Coffee Bar has a Broadway address, it is not visible from Broadway, so this sign will tremendously help new customers find Prest. -Although I have already purchased all of the equipment I need for the Prest Coffee bar, much of this equipment was purchased on credit. To avoid massive interest charges, some of this funding will be used to pay down these purchases.
Risks and challenges
Just getting this simple coffee, juice, and smoothie bar open posed an immense amounts of challenges. I proposed the idea of Prest moving into the 5151 Building lobby to the landlords in March 2015. We have gone back and forth with ideas on the best way to create a space for Prest that would work for and benefit the 5151 Building, its tenants, its landlord, and Prest. My first idea was a kiosk in the lobby, and I purchased used fixtures that came out of the Bellagio in Las Vegas to piece together a low-cost Prest kiosk. This didn't meet the building's appearance standards, and this idea was shot down by the landlord. Then we discussed Prest opening in the basement, but the idea of being in the basement just didn't feel right to me. Then we tossed around the idea of Prest moving into a nice suite on the first floor, but the landlord ultimately decided leasable space was too precious to use for my coffee bar. By now 6 months had passed. Finally, at the end of 2015, the landlord, building management, and I agreed that the new home for Prest would be a storage closet for a communications server next to the main lobby. The building's architect, manager, and I worked together for months drawing up plans for the new Prest Coffee Bar. Construction finally started in June 2016. There were some hiccups during the construction, but it completed in October 2016. At this point I still hadn't signed a lease with 5151 Building, and lease negotiations were a very slow and painful process which took another 3 months. Finally, in January 2017, I signed a lease that worked for Prest and the 5151 Building landlord. I began moving in and had my dad come down for a few days to help me hang shelves and mount my TV monitors. On February 16, 2017, the Prest Coffee, Juice, and Smoothie Bar opened for business in the 5151 Building lobby. So far it's been great; sales have been up 95% and people are loving the new menu additions and extended serving hours.Learn about accountability on Kickstarter
- (21 days)