The extra money will first go towards the fees deducted by Kickstarter (5%) and Amazon Payments (3-5%). Most of the time what seems like “extra” money isn’t extra at all. Ten times the funding often means ten times the backers. More rewards have to be produced and distributed, and creators need that funding to do it (and sometimes some of their own money too).
In other cases, overfunding leads to better margins and the creator may even profit from the project. This often also means that the creator can continue the project beyond Kickstarter and backers are part of that story.
We have stretch goals set, so if we raise funding beyond our minimum goal, additional perks and rewards will apply. (Ref. Stretch Goals list, pictured above.