Turnovers™ is a new infant apparel company that takes a practical approach to eco baby clothing. Our brand is centered on a lifestyle of health and financial balance. Every piece is reversible and designed for a girl OR a boy.
This unique reversible line provides the benefits of gender-neutral clothing but incorporates rich colors and graphics that parents prefer for their son or daughter. Turnovers™ is made from a blend of cotton and soybean fibers, which makes for a luxuriously soft hand feel- perfect for baby's skin.
If you watched our video above, you heard about why Turnovers™ desperately needs to be on the market. Parents today will appreciate the option of Turnovers™ for 4 major reasons:
Here's the deal: You make a pledge (see rewards in the right-hand column) and if our goal is met by the deadline, you are charged via Amazon Payments, and we then email you a form like the one pictured above. You make selections of sizes/colors/styles, according to your reward(s). We collect the funds, develop the collection & promo merchandise, and ship it to your door (or hand-deliver if you're a local friend). So PLEASE pledge and share the link with your friends!
Our minimum funding goal is $10,000, but we have bigger & better plans, provided the money is available. We want to add more products that are manufactured in the USA. Also, we plan to build a reversible nursery decor division.
These goals require more capital than the minimum goal will cover. So, to encourage people to pledge beyond our minimum goal, we are including these additional rewards when we meet our stretch goals:
* Fabric is a 50% cotton/ 50% Azlon (Industry name for Soybean Fiber)
* Pieces are resistant to shrinkage and fading
* Fairly made- unannounced factory visits to encourage good working conditions
* Smartly constructed so that you can't tell they're reversible from the outside
Risks and challenges
Due to the nature of overseas production, delays are a likely possibility. We have already allowed for import delays, but if our estimated delivery dates are not met, we will contact all backers immediately and provide an extended delivery date. If we are more than one month passed our original delivery date, we will provide a free gift with each order, along with our apologies.
Our minimum goal is set at the amount we need to put against a small business loan (which we already pre-qualify for). However, this can go three different ways: Scenario 1- We meet our stretch goal of $50k and we won't require additional funding. Scenario 2- We meet our minimum goal of $10k and we put it against the amount of the loan. Scenario 3- We fail to secure the loan, and we go into production anyway with the $10k that was pledged. We will still produce our collection, but we will offer fewer styles and order lower quantities. In this case, we will deliver rewards to backers and will change our retail distribution strategy to exclude direct online sales. What we're saying is, we have a tailor-made plan, regardless of how far our outsourced funding takes us. However, if we don't even meet our minimum goal, then we are all the way back to square one. So please pledge, pre-order, and spread the word!!
This Kickstarter campaign is not only an opportunity to secure funding needed to launch Turnovers- It's also a chance to see which styles customers most prefer. We need to be strategic about meeting our manufacturer's minimums for each style we offer. Therefore, we reserve the right to drop a style that has significantly fewer orders. If we do drop a style that has pending orders, we will contact backers immediately and arrange to substitute the item with a similar style or even better item.
You, our backers, are an important asset to me, to the Turnovers family, and to the future growth of our company. Because you are instrumental in getting our brand off of the ground, we want to ensure that you are completely satisfied with your reward(s). If, for any reason, you would not recommend Turnovers to your friends, please do us a favor and contact us directly. Pledge-regret is unacceptable, and while we are confidant that our products & services will exceed your expectations, if you are disappointed in any way, we will do what is necessary to win you over! :)Learn about accountability on Kickstarter
- (30 days)