About this project
Flekt is all about the quality of light, and gives you studio-quality lighting from your pop-up flash - something that has NEVER been done before.
No matter if you're an aspiring photographer or semi-pro, Flekt gives you the perfect light to create professional-style photos.
From portraits to products, expand your creativity with beautiful, inspiring photos unlike anything you've ever captured.
Flekt attaches to your DSLR camera's hot-shoe, and redirects the light from the pop-up flash 180 degrees back into whichever attachment is on your system.
No hassle or tricky equipment, just a simple and creative way to shoot beautiful and professional quality photos with your subject looking their best. Choose your insert, shape the light and be creative!
Flekt helps put the fun back in photography!
If you love the feeling of looking at the world through a DSLR lens, then Flekt is for you. From hobbyists to semi-pros to aspiring photographers, Flekt helps you take your photography to the next level.
When you love photography like we do, why settle for good when you have the power to be great. Until Flekt, there wasn't a camera accessory that gave you high quality light for affordable prices.
Now you can forget fancy and expensive equipment because Flekt gives anyone who loves photography the power to create professional photos. Whether you're in a studio shooting products, at home with the family or on location capturing an indoor or nightime wedding, bring out the inner pro-photographer in you by getting lost in the fun, inspiring and creative world of your very own photo shoot.
We weren't kidding when we said Flekt was simple and hassle-free. With just THREE parts to the Flekt system, it's easy to create high-quality lighting:
- Simply slip the magAttach into your hot-shoe, lock it down and you're ready to go - it's that easy. It's called magAttach because all attachments connect with magnets to allow fluid pivoting to direct light onto your subject.
- Flekt's ignitor reflector attaches to the front of the magAttach and redirects the light from the pop-up flash 180 degrees back into whichever attachment is on your system. Designed after a right-angle prism, but with concave reflectors, it is an efficient way to redirect light without losing it.
- We've created the first attachment and we call it cFlekt. The c stands for concave because we designed it around a modified concave reflection principle. It attaches magnetically to the magAttach and can utilize white, silver and gold removable reflectors. We are open to any user designing new, exciting attachments for the photography community.
Our attachments magnetically grip to the magAttach, and have fluid movement to add soft light to your subject. Use the wall, use the ceiling, anything you can dream of to help you create the photo you want! With each of the systems, you can have multiple texture and color choices to enhance and change your light.
Our first inserts will be white, gold and silver. Choose gold to warm when shooting against the sun, or choose silver with high contrast to kick up the specular highlights for fashion. Additional inserts will come in the future as well as any other surface and color we can all think of!!
These attachments help you create high-quality photos without the hassle or expense of professional equipment. Simply use the Flekt System with your DSLR to capture beautiful, inspiring pictures that you're extremely proud to call your own.
Because we reflect light, we have the opportunity to shape photons in ways that no other product can do. Imagine nano-structured fresnels, retroreflective focusing elements, colors, anything is possible. Our first two coatings will be Lambertian White™ and silver/gold metals with Exciter Technology™ enhancement.
As a photographer, I got to a point where I wanted to start taking better photographs, so I got into studio photography. One of the products I used to rent all the time was a beauty dish - it was consistently the best form of light I got, so I started wondering if I could create the same quality of lighting from the pop up flash. That's when I met with Impact Design Associates and we got started working on a prototype.
We came up with several different design concepts, ensuring we exercised both visual and functional ideas.
Once we had our first working prototype, we sent out a bunch of photographers for some beta testing. Using all of their feedback and data, we were able to refine the product even more.
We've been designing and refining Flekt for 7 years now but we haven't had the funds to bring it to market - tooling and production can be very costly. So, we turned to Kickstarter because we feel that what we're offering is mutually beneficial - you support our project and help us raise the funds we need to produce Flekt. It's a win-win, right?
The quote from our manufacturer has given us a number we are comfortable with considering our Kickstarter funding goal. We are considering a minimum of 1,000 units - the lead time for 1,000 units is 6 weeks and for 50,000, it's 3 months. We tried to reflect maximum delivery time in our promises to deliver and want to keep a realistic view of over-estimating, not over-promising. We will, of course, keep our backers informed along the way, and will be working to save time anywhere we can without compromising the quality of the product. Flekt is a long-term product with global reach and we want to keep our customers happy for the long term.
In terms of shipping and fulfillment, we will use Amazon FBA MCF and Fulfillrite. Fulfillrite will be our kitting facility where the coated reflectors and final Flekt units will be boxed and shipped. Logistics for time frame of arrival of these elements are still being figured out, but we will advise as they get dialed in. For international customers we will ship using USPS, UPS, and FedEx.
Risks and challenges
The main risk for this product is reaching 100% universal camera compliance. I just don't have the funds to test it on every camera and we did the best we could to allow for universality.
The main challenge for us is to get the orders out on time and keep our customers happy. My years as a producer offer me a unique set of skills to complete projects on time and on budget.Learn about accountability on Kickstarter
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