Hello all! In case you are looking at our Kickstarter after April 6, the campaign is over and successfully funded! Thanks for stopping by, and check us out at http://yellowberrycompany.com/!
We have exceeded our hopes with our Kickstarter campaign in reaching our minimum goal and even raising almost $15,000 more. But we would love in this next week to reach $50,000 so we can give you the best options for your girls. We know every body is different so with more funding, we will be able to offer a greater variety of styles as well as colors! So please open your pockets and we promise to deliver!
Megan Grassell, owner and founder
Phase 2 goal!
We can't thank everyone enough for sponsoring our movement to help young girls feel comfortable and confident with their changing bodies. But we still need help! If we can raise $100,000 by April 6th, we can put our second phase into production which includes a nude and white bra option, more bra styles, and drumroll...underwear! Underwear in keeping with our Yellowberry pledge, comfortable, age-appropriate, and fun! For weekly updates, please email firstname.lastname@example.org and receive sneak peaks!
So please donate as much as you can! We love your input and feedback, and if you donate $1000, you'll work with Megan to name a bra for our fall 2014 line! You've all been so generous but please keep the momentum going….17 days left!
I started Yellowberry after a failed shopping trip with my younger sister, Mary Margaret, to buy her first bras. It was an awkward moment for her, but a chance for me to show off my sisterly knowledge. However, I couldn’t believe the bras that she was supposed to buy. The choices for her, and for all girls her age (the 11-15 age group) were simply appalling to me. They were all padded, push-up, and sexual. Not only that, they did not fit her body properly, which automatically made me wonder “Where were the young, cute, and realistic bras for girls?!” There were none! So, upon returning home I realized that I could do it; I could make those bras for girls.
I wanted to make a bra that was not just a bra for a girl to wear, but one that stood for something more. My company, Yellowberry, is based on six themes: Go barefoot, Watch quietly and observe, Love the outdoors and nature, Water the flowers everyday, Seek and find a hug when you need one, and Campfires are rare so eat as many marshmallows as you can. These mantras were originally written about my late sister, Caroline, with the goal of remembering her youthful spirit. However, I have taken and adopted them for Yellowberry, because they represent what I believe to be a great platform and representation of the best parts of adolescence. I also think that for the most part, they are quite universal and relatable for young girls everywhere. Yellowberry bras are made with quality in mind, as well as the integrity of the girls who will wear them.
I have spent the past 10 months trying to figure out how to build, manufacture, produce, market, and distribute Yellowberry bras to girls in the US and around the world. I am at a point now, where I need funding in order to grow and allow Yellowberry to reach its potential.
Risks and challenges
As with any company, Yellowberry is susceptible to possible challenges moving forward. If the Kickstarter campaign is a success, Yellowberry will specifically face the fact that I am a senior in high school and will leave for college in the fall. Secondly, Yellowberry has the possibility of manufacturing delays. And finally, Yellowberry will be tested as to whether or not it will find its footing in the apparel world.
So far I have started and managed Yellowberry as a full-time student. As the fall approaches, I will no longer be in Jackson to manage Yellowberry from home. However, I plan to continue to run Yellowberry as a college student. Yellowberry will continue under my leadership to grow and develop. I have a wonderful team surrounding me and my company that clearly understand my vision for Yellowberry. With their help and my strong voice, Yellowberry will continue to grow and prosper!
Although we have tested our manufacturing facilities, there is always a possibility that our manufacturing will be delayed. Some forces in manufacturing are out of our control, but thus far our delays have been less than four weeks in addition to our promised deliveries. Should we experience manufacturing delays, our products may be delayed in reaching our donors.
I am confident that our Kickstarter campaign will be successful! The idea of making appropriate beautifully made products for young girls, and a company that stands behind that whole-heartedly, is something that I believe in and am very passionate about. I know that Yellowberry has huge potential! Marketed and managed well, Yellowberry will “find its footing” and will be a great success. I have only just begun.