$26
pledged of $15,000pledged of $15,000 goal
2
backers
Funding Canceled
Funding for this project was canceled by the project creator on Mar 27 2019
$26
pledged of $15,000pledged of $15,000 goal
2
backers
Funding Canceled
Funding for this project was canceled by the project creator on Mar 27 2019

About

First and foremost we should know some facts of breastfeeding in the United States. According to Barriers to Breastfeeding in the United States, a "survey conducted in 2001 found that only 43 percent of U.S. adults believed that women should have the right to breastfeed in public places." Furthermore the study states "many people, including health professionals, believe that because commercially prepared formula has been enhanced in recent years, infant formula is equivalent to breast milk in terms of its health benefits; however, this belief is incorrect." 

Who am I?

Christmas 2017
Christmas 2017

As a father of two, a four year old beautiful girl and eight month old son who both were breastfed, I have been surrounded by the issue of finding comfortable, inexpensive but fashion-worthy clothes. My wife would search online for HOURS to find nursing wear that was up-to-date and within our budget, which as an active service member of the United States Army wasn't much. Either she would find something she liked but it was $60 for a simple grey shirt or she would find a bra but it was plain and elementary. Many of the clothes were plain in design, neutral colors and "older" styled. That is where the idea started: Where are the exciting, colorful, fun active nursing wear? 

The Comfortable Me Carnival - Changing the industry of nursing wear
The Comfortable Me Carnival - Changing the industry of nursing wear

The Research:

I began doing research on the issue. I started seeing the issue of breastfeeding in public on my social media accounts. Then I found the statistics I posted above. Can you believe in 2001 only 43 percent believed women should have the right to breast feed in public? Something that is completely natural. Something that builds a bond between the mother and her newborn. Do we not understand that breast milk is the absolute best food source you may give your child? Then to find that even health professionals are even misinformed, believing that formula is as good as breast milk. I personally couldn't believe that this powerful, exciting bond was seen as such a negative to others as well as such a misinformed topic.

Our fashionable, easy-to-access nursing dress!
Our fashionable, easy-to-access nursing dress!

On top of the studies being conducted I decided to do more digging. I went to SO MANY mother groups, blogs, chats etc. I couldn't believe the amount of mothers who have had difficulty or are currently going through the hardship of finding clothes that fits their bodies and that aren't old fashioned or overly expensive. Here's another statistic - According to a TIMES article,  "86% of U.S. women have had kids, a 7.5% rise since 2006." With a market that nearly every woman cycles through, why hasn't it changed? 

Recently, experts found that of an estimated 800 million people using formula in second and third world countries, none had access to safe drinking water which contributes to 820,000 infant deaths each year. Our President blocked an attempted resolution to this issue by threatening to cut trade and reduce military aid, taking the $70 billion formula industry over protecting innocent children and promoting breastfeeding. 

Our Mission:

Founded in the summer of 2018, Mama on the Go is going to bring something completely new to the market but I need your help to make it happen. First and foremost we have created a product like no other to empower our mothers. Our first products will not only bring nursing wear into the 21st century with our active, eccentric, bright designs/patterns; but will also bring back the confidence many lack. Our company wants to increase awareness of the positives to breastfeeding within communities, bring confidence back to mothers, and create a fashion line that is up-to-date in the 21st century. The company mission is forever simple: To create an atmosphere of empowerment, confidence and love through the natural bond between a mother and child.

Outreach and Devotion:

We will continue to choose to invest in the community.
We will continue to choose to invest in the community.

On top of any profit we receive, a portion will ALWAYS be donated back into our communities to help nursing mothers. We want to get in with hospitals to provide reduced pricing for new mothers. Attend breastfeeding seminars to get our line into the public eye. Work alongside current programs to create the atmosphere all women deserve. This dream WILL become a reality, and you provide a vital role in making it happen.

Our Photo shoots:

Pleasing on the eye, our attractive, comfortable easy-to-access clothing will meet all demands
Pleasing on the eye, our attractive, comfortable easy-to-access clothing will meet all demands

What sets Mama on the Go even further from our competition is we genuinely care about all sizes, shapes and lifestyles of our mamas. Our photo shoots utilize real life mothers with their children. We bring a more personal approach to our product line, capturing that special bond between a mother and her child for all to see. We do not discriminate against size, shape, looks, or anything else. This elegant approach creates a deeper bond between our company and its customers helping build our brand even further.  

Where we are currently:

A few key benefits of the Comfortable Me
A few key benefits of the Comfortable Me

We already have been in communication with suppliers and have our first prototype created and ready for production to be tested. Additionally, we have reached an agreement with a shipping company and locked in on our shipping costs, saving us a fortune when compared to USPS, UPS or FedEx. What we need now is a little help from you, no matter how big or how small. What some might wonder is what am I going to get out of this? Honestly that's a great question to ask before giving someone your hard-earned money.  I would hope that my dream can become OUR dream. That by donating you become a member of not just my team, but of a MOVEMENT. That when you look back you can say you stood for something that was RIGHT. Together, in the current climate, lets stand for something POSITIVE. 

The future:

We want to revolutionize the nursing wear industry. First is our nursing sports bra, the Comfortable Me, is seamless, moisture wicking, odor releasing, and provides a 4-way stretch for a unique comfortable fit. Did I forget to mention it's nothing like what on the market? 

Few select patterns that will create the fun, exciting atmosphere mothers deserve.
Few select patterns that will create the fun, exciting atmosphere mothers deserve.

Our Comfortable Me nursing bra will not only bring enjoyment to wear, but it will also keep you concealed while nursing. Composed of 73% polyester and 27% spandex, SGS tested and approved, it contains an inner fabric that conceals the exposed breast except for where the baby latches on. Maybe your at home and have laundry to fold, or at work and need to type, NO PROBLEM. Our bra is also HANDS-FREE! No longer will strangers stare or give looks. No longer will you feel uncomfortable to do whats BEST for your child.  Did I mention its only $29.99?

The Comfortable Me Starlight - Just a few key components of what sets us apart.
The Comfortable Me Starlight - Just a few key components of what sets us apart.

Next, is our version Comfortable Me 2.0. We will continue to build on our niche of comfortable exciting nursing bras. A common occurrence is the issue of being out and your milk begins to overflow. Today, a woman would have the spotlight on her for having a wet shirt of breast milk. Tomorrow, we will change that. Our Comfortable Me 2.0 will have an insert to catch any milk that may accidentally leak out, and no there isn't a bra like this currently. This will ERASE the embarrassment and odor from having a wet shirt, and CREATE a confident mother. Currently in design, we are expecting its first release next spring, 

Expansion:

We don't want it to end at just bras though. We have plans to move into nursing shirts, winter clothing, even pants and shorts. All of course will be affordable. The goal to expand our product line around the fall of 2020, after we have built a customer base and have guaranteed clientele. 

Where will the donations go. 

First a major portion of donations will go into ordering product. While our first shipment is being created our website will be under works to be launched approximately 4 weeks before our product is ready to ship. This will allow us 4 weeks to build a client list of email addresses and begin attracting customers. Once our product is ready to ship, presumably June, all our fans and customers will receive an email notice. Another portion of the donation will go into our social media presence, allowing us access to the 196 million users easily. We will continue to invest heavily in marketing and product until we are fully confident to move into the next stage which is to release the Comfortable me 2.0 next spring, then expand our line to more than just bras by next fall.

Risks and challenges

Why Crowdfunding:

Crowdfunding is instrumental to move our company into the next stage. As a middle class family we simply do not have the capital we need to move into the next stage.

Our biggest challenge is ensuring our sizing fit is the best that it can be to our customers. We have worked diligently to create a sizing chart that we believe will fit all body types. Due to the 4-way stretch, we are confident how our product will fit all women of various body types.

We also know through our extensive research there is a market for our product and feel confident that with time, Mama on the Go will become an industry leader in active nursing wear. Through social media marketing, we feel assured customers will love our product and continue to be return customers as we continue to grow.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Shoutouts

    Want to be tagged in the movement? Want others to see your affiliated with a growing successful business? This reward will earn you a shout out on a social media platform of your choosing (Facebook, Twitter, Instagram). No, this wont just be a typical "Thank you" but will be more personal, fun, and exciting shout out.

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    Pick-a-name

    Want to pick the name we give our product on our website? This reward is for you. The name of our product will completely be up to you and we will keep it that way on our website for 1 full week. The only requirement is the name be of decent taste and isn't derogatory towards others. Start thinking of those names!

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    Truth or Truth

    Ask me anything! You will get to ask me three questions about anything to do with my life or my business and I will answer them. I want to get to know YOU as much as you have to know me. Together, as a team, we will be undefeated. So get those questions ready and be ready to ask!

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    Early Bird Special

    Along with never ending gratitude, you will receive a free short with your first order from our website.

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    One-of-a-kind photos

    Want to see our pictures we don't use from photo shoots? We'll send you behind the scene pictures to see what goes into the photo shoots and how every picture has meaning and purpose. With a disposable camera we will snap as many photos as possible then ship them to you for an unprecedented image of our company.

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    Early bird special

    You get to pick the style and size of bra and are also the first to get your hands on the active sports bra. Save 17% OFF retail

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    Name is dedicated on our website

    When we create our website, your name will be listed among those who wanted to be apart of a movement to better the lives of not only our infant children but mothers as well. We will have a complete page dedicated to all those who support this cause so that you can show you stood for whats right!

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    Endorsement

    This is going to be great for you! Have a t-shirt, hat, or really anything with your companies logo or maybe just a HUGE image of your face on it? Better yet send the funniest images you got to me and I will make it into a t-shirt. Of course, I will wear your designated shirt for one entire day throughout my travels, business meetings or daily activities. To prove im wearing your shirt, I will post on our social media account in your shirt, tagging you in the picture and giving you a shout out.

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    Limited edition t-shirt

    Hot of the press, we will ship to you a signed limited edition T-shirt. This shirt will showcase your excitement for the movement and be dated to show your love and support from the start. Be prepared to be amazed!

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    Early bird special

    Order now and be one of the first to receive our Comfortable me sports bra. Save 25% OFF retail.

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    Behind the scene projects

    We will show you our newest product ideas and behind the scenes of their creation. This will give you a heads up of whats to come before it sells out! From new bra designs to our active wear to winter clothes, we will show all of what we are planning.

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    Comfortable me 2.0

    Want to take advantage of the Comfortable Me 2.0 before anyone else? Pledge $75 and you will be one of the first to receive our Comfortable Me 2.0.

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    30-minute phone call

    This exclusive reward is a 30 minute phone call with myself to discover helpful tricks to creating your own product, how I created my company legally and what I have learned since launching my business.

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    Backers choice

    Want to ensure your idea is backed? Donate to our cause and we will repay the favor back at a later date.

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    Exclusive interview

    On our one year anniversary I will do an online, phone or if possible face to face interview with you giving you the ins and outs of running an eCommerce business, tricks to the trades, what to look for from suppliers and much more. This is an opportunity to find out if your dream can become possible with a very little investment. It will give you an easier approach to running your own business through up-to-date knowledgeable experience.

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    Become a model

    Ever had the dream to become a model? Now is your chance. Donate $500 and we will feature YOU on our website wearing our product line. That's right, you can go brag to all your friends and family how you have now became a model. Not a mother? That's FINE. You just have to be a WOMAN. Don't miss out!

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Funding period

- (60 days)