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Traditional craftsmanship meets modern boots-making technique to create high quality footwear with classic and contemporary design.
Traditional craftsmanship meets modern boots-making technique to create high quality footwear with classic and contemporary design.
Traditional craftsmanship meets modern boots-making technique to create high quality footwear with classic and contemporary design.
62 backers pledged AU$ 17,345 to help bring this project to life.

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Heimdall Footwear | Finest Gentleman Boots & Shoes

AU$ 17,345

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Hi everyone!

My name is Anne and I spent the last 3 years exploring and learning all I can about the world of men’s shoes. In the process, I travelled through many places in Indonesia explored the depth of Indonesian artisan and craftsmanship. What I discovered amazed me and inspired me to start this kickstarter project.

Heimdall Footwear is a company that i built at the beginning of this year with a mission to produce high quality men footwear that is stylish and comfortable at fair prices. We design our shoes with a mix of classic and modern contemporary style and we offer Free shipping to anywhere in the world.

Why Heimdall? In Norse mythology, Heimdall is the watchman of the gods. Nothing escapes his watchful eyes. To me, the name Heimdall bears the values of perception, vision, attention to detail, and watchfulness, values that we pour into each pair of Heimdall Footwear.

                                        

The world of today's craftsmanship is a bit different from the old ones. Traditional craftsmanship is considered to be time consuming, however it is still considered to be one of the finest methods of shoe construction. 

The city of Bandung is known to have one of the finest shoe-making craftsmanship in Java, Indonesia. Most of the craftsmen there still use traditional way to make shoes and leather works, with superb quality and impeccable craftsmanship.

Raider Series
Raider Series

Meanwhile in Bogor, many people there construct a shoe with the help of modern mechanism and by today's standard. The result is a shoe that is both lightweight and flexible but at the same time durable.

Traditional & modern craftsmanship
Traditional & modern craftsmanship

Here is what i found so interesting; although traditional craftsmanship is still considered to be one of the best method, modern shoes today can still deliver exceptional quality in the hands of good artisan

One of the reason i'm having this Kickstarter project is because i want people to know and understand that the old and modern craftsmanship can still coexist and have a place in today's world. No particular method is objectively superior to any other and they all have different purposes.        

The Loki series are built using blake stitch construction.

The Loki plain toe
The Loki plain toe

The design was inspired by a classic dress boots. We are using high quality full-grain leather for the upper part.

My aim is to have a slim, flexible, and lightweight dress boots that allows you to move comfortably and effortless in your day.

 And also, impressive quality leather sole from Italy for a sleek and elegant look.

Sleek Italian leather sole
Sleek Italian leather sole

Currently we have 3 colors options and 3 styles available (black, burgundy, and tan). The brown color will be available once we reach stretch goals of $25,000 AUD

Loki series in brown full grain leather
Loki series in brown full grain leather

Check out our 3 different styles of the Loki series!

 

 

 

The Raider series are built using stormwelt stitchdown construction. Our aim is to have boots that are quite durable and highly water resistant thus suitable for outdoor activity. We are using pull up leather for the upper part and full rubber sole for extra grip.

Storm welt uses a welt that is wider, but similar to that of a Goodyear constructed boot. It has a sturdier welt which has a rib that goes up above the stitching against the uppers. This method will prevents water to get into the boot from the sides.

The toughest companion for your adventure!
The toughest companion for your adventure!

We have 3 color options for the Raider series which are black, maroon, and tan pull up leather. Check out down below!

 

Full rubber sole
Full rubber sole

 

The Heimdall Original series showcase Strength, Elegance and Durability, principles that built the foundation of our brand.They are build using goodyear welted technique according traditional standard. The most time consuming method of building a boot, but worth the time in the end. 

Goodyear stitching ensures a good solidity of the insole, sole, welt and upper, giving the boot a top robustness. 

We have 2 styles available for the Heimdall Original Series; plain toe and captoe. Both are suitable for casual stroll, Friday night out, and anything in-between. 

Heimdall Original Cap toe
Heimdall Original Cap toe

For the upper part, we have 2 kinds of leather. The first one is brush off leather, available in brown and burgundy color only; meanwhile pull up leather is only available in black color. Check out our 2 different styles of the Heimdall Original Series.

 

 

You can also choose what types of soles you need to suit your style! We will send you a survey after the campaign ends to ask you about your shoe size, types of leather, types of sole for the Heimdall Original Series, etc.

Heimdall plain toe in brown brush off leather
Heimdall plain toe in brown brush off leather

The third model of the Heimdall Original Series will be unlocked after we have reach a stretch goal of $35,000 AUD!

The Heimdall Original Moctoe will be available in brush off brown, burgundy & black pull up leather
The Heimdall Original Moctoe will be available in brush off brown, burgundy & black pull up leather

 

Our boots are available from size 7 US to 12 US. Our footwear are fit true to size. So, for example, if you measure your feet as an 11 on a Brannock device, then you should purchase an 11.

All widths are "D" or medium/standard for men, which accommodates most feet. At the end of our survey, we will send you a survey asking you about your foot length. This is very important to us as we want to avoid any mistakes possible regarding your shoe size.

Important note

Do not order the same size that you wear in sneakers. Athletic shoes tend to run 1/2 to 1 size larger than our boots. If you are between sizes, we recommend ordering the larger size.

To every backers outside of Australia, we want to remind you that all of our reward are listed in Australian dollar, and also shipping cost is already included in the price that you see below to wherever you are.

 

 

 

 

 

Our goal is to provide everyone with high quality footwear at fair prices. That's why we don't want people to be burdened with high shipping cost to your country. We offer free shipping worldwide and all rewards will be delivered using postal service with Registered Mail Service, also tracking numbers will be provided.

Using Registered Mail Service will reach your country at that minimum time period as you can see in the table below. So if it says that it will reach your place in 10 days, sometimes it could be more, depending on the condition during the time of the shipping like weather, logistic, and the regulation of your customs at your end. This is something that is beyond control.

Registered Mail Service
Registered Mail Service

However, we want all backers to have a pleasant experience in supporting this project, that's why we provide you with another option of delivery service besides registered mail service as you can see down below. 

Express Mail Service
Express Mail Service

If you want a fast delivery without hassle, by using EMS (Express Mail Service), your package will reach your place in less than 7 days, and usually by using this service, your package won't get held too long in customs based on our experience. 

Important Note!

If you are interested in using EMS service to deliver your package, please message us first through Kickstarter before selecting your reward.

Survey will be sent 2 days after the campaign ends, afterward we will need about 2 weeks in collecting information about your shoe size, models, color, address information for shipping, etc. The sooner we get your data, the sooner we can start our production

First batch of shipment will start by November 2017, and the rest will be shipped accordingly to our project scheduled. Production takes about 9 weeks roughly.  

By cutting the middleman out and other expenses, we can give you an honest price of our footwear from our factory & workshop directly to you without high markups.

Without using third hand party to distribute our product, we can truly give much more to the artisan. We only take a little profit from this Kickstarter project, small but enough to run our company properly

We are here to produce only the best, handcrafted, yet limited number of shoes to ensure that each people enjoy the privilege of being exclusive. Other than that we are also committed to personally attend each voice of our supporters for a better Heimdall experience.

 

Heimdall Footwear are here to create the finest traditional & modern footwear, where each pair is unique and exceptional. Here is our friend Johan Malik having casual stroll with our boots. Regards to you brother!

The raider boots in tan leather
The raider boots in tan leather

 

Heimdall Original Cap toe
Heimdall Original Cap toe

 

 

 Here's a couple more shot of the Loki series

Loki Plain Toe in burgundy color
Loki Plain Toe in burgundy color

 

Loki Series in black color
Loki Series in black color

 

Loki cap toe wingtip in tan full grain leather
Loki cap toe wingtip in tan full grain leather

 

 

 

Heimdall Original Cap toe in burgundy brush off
Heimdall Original Cap toe in burgundy brush off

 

 

During my travel to the Indonesian cities of Bandung and Bogor, I was surprised that there were many hidden gems of talented and skilled artisans with great knowledge of shoe constructions and leatherworks. Many of whom, had these knowledge passed down from generation to generation.

The shoes that they create are of the highest quality and not inferior to some of the traditional branded shoes found in large city malls. Some of these craftsmen are even producing shoes for world class brands. In my research, I had also learnt of the various supply chains in the footwear industry that tends to benefit middlemen, while passing down unnecessary markups to consumers. By cutting out all these unnecessary middlemen and working directly with the craftsmen, I was determined to create high quality men shoes that are stylish, comfortable and most importantly, affordable.

In my journey to achieve this, I had found the perfect factory that shares my passion and vision for shoes. This factory not only promotes innovation and quality, but workers there are treated fairly and responsibly.

They treat their labors like their own family, and by bringing this project to live I look forward to create more jobs and eventually raise standard of living amongst local artisans and craftsmen.

I really hope that my project will bring more employment and increase the standard of living of both the high skilled artisans and factory labors. 

My team and I are nothing without your support, and Heimdall boots will remain a dream without your confidence. I appreciate every inch of your support to make this project a reality. I look forward to bring you the joy of experiencing Heimdall boots with me and I know you will be satisfied with these masterpieces. Thank you!

Dear people, Heimdall Footwear can only step further with your support! Be a part of us and help us grow by sharing our campaign with your friends and familly!

 

 

 

 

                                    

 

 

 

Risks and challenges

There will always be risks in the manufacturing process, for example:
- Delay in the production process
- Delay in shipment of leather and other material to our factory and traditional workshop

However up to this point, we have planned carefully with my team and the factory in Bogor, alongside with our traditional workshop in Bandung to ensure that everything will go accordingly as we planned

From start to finish i will be communicating with you dear backers so that you can stay informed about the project.

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Support

  1. Select this reward

    Pledge AU$ 1 or more About $0.79

    A very big thank you!

    A big appreciation from the team that comes in the form of digital certificate.

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    7 backers
    AU$
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  2. Select this reward

    Pledge AU$ 195 or more About $153

    Super Early Bird (Loki series)

    Approx $149 USD.
    (Save $51 AUD or approx $40 USD off retail)

    Super Early Bird! 1 pair from Loki Series! Made using Blake Stitch Construction with high quality full grain leather that comes in 3 colors of your choice (black, tan, and burgundy).

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    Ships to Anywhere in the world
    Limited 22 backers
    AU$
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  3. Select this reward

    Pledge AU$ 210 or more About $165

    Early Bird (Loki Series)

    Approx $159 USD
    (Save $38 AUD or approx $30 USD off retail)

    Early Bird! 1 pair from Loki Series! Made using Blake Stitch Construction with high quality full grain leather that comes in 3 colors & 3 styles of your choice (black, tan, and burgundy)

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    Ships to Anywhere in the world
    Limited 0 backers
    AU$
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  4. Select this reward

    Pledge AU$ 220 or more About $173

    The Loki Series

    Approx $169 USD
    (Save $26 AUD or approx $20 USD off retail)

    1 pair from The Loki Series! Made using Blake Stitch Construction with high quality full grain leather that comes in 3 styles & 3 colors of your choice (black, tan, and burgundy)

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    AU$
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  5. Select this reward

    Pledge AU$ 235 or more About $185

    Early Bird (Raider Series)

    Approx $179 USD
    (Save $64 AUD or approx $50 USD off retail)

    Early Bird! 1 pair from The Raider series. Made using Stormwelt Stitchdown construction with a premium pull-up leather that comes with 3 colors of your choice (Black, Tan, and maroon)

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    Ships to Anywhere in the world
    Limited 2 backers
    AU$
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  6. Select this reward

    Pledge AU$ 245 or more About $193

    The Raider Series

    Approx $189 USD
    (Save $51 AUD or approx $40 USD off retail)

    1 pair from The Raider series. Made using Stormwelt Stitchdown construction with a premium pull-up leather that comes with 3 colors of your choice (Black, Tan, and maroon).

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    AU$
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  7. Select this reward

    Pledge AU$ 260 or more About $205

    Early Bird (Heimdall Series)

    Approx $199 USD
    (Save $90 AUD or approx $70 USD off retail)

    Early Bird. 1 pair of The Heimdall Series. It is made using Goodyear Welted Construction with a premium brush off & pull up leather (only available in Black color) that comes in 2 styles & 3 colors of your choice (Brown, burgundy, and black)

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    Ships to Anywhere in the world
    Limited 19 backers
    AU$
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  8. Select this reward

    Pledge AU$ 270 or more About $212

    Heimdall Series

    Approx $209 USD
    (Save $76 AUD or approx $60 USD off retail)

    The Heimdall Series is made using Goodyear Welted Construction with a premium brush off & pull up leather (only available in Black color) that comes in 3 colors of your choice (Brown, burgundy, and black)

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 0 backers
    AU$
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  9. Select this reward

    Pledge AU$ 535 or more About $421

    Kickstarter Special

    Approx $420 USD
    (Save $187 AUD or approx $147 USD off retail)

    You will get 3 pairs of boot from the Loki Series, any styles, any colors of your choosing!

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    Ships to Anywhere in the world
    Limited 1 backer
    AU$
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  10. Select this reward

    Pledge AU$ 675 or more About $531

    Premium Package

    Approx $520 USD
    (Save $213 AUD or approx $167 USD off retail)

    You will get 3 pair of boots
    - 1 pair of Loki Series (choose any colors, any style)
    - 1 Pair of Raider Series (choose any colors)
    - 1 pair of Heimdall Series (choose any colors,any styles)

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    Ships to Anywhere in the world
    Limited 6 backers
    AU$
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  11. Select this reward

    Pledge AU$ 1,300 or more About $1,023

    Deluxe Package

    Approx $999 USD
    (Save $425 AUD or approx $334 USD off retail)

    You will get 6 pair of boots
    - 3 pair of Loki Series
    - 1 pair of Raider Series
    - 2 pair of Heimdall Series

    Any styles, any colors

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    Ships to Anywhere in the world
    Limited 2 backers
    AU$
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  12. Select this reward

    Pledge AU$ 3,850 or more About $3,030

    Ultimate Package

    Approx $3000 USD
    (Save $1275 AUD or approx $1000 USD off retail)

    18 pair of boots! or to put it simply, all of it! Thank you so much whoever you are, wherever you are, i would hug you if you happen to be in Jakarta :D

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Funding period

- (29 days)