About this project
My name is Anne and I spent the last 3 years exploring and learning all I can about the world of men’s shoes. In the process, I travelled through many places in Indonesia explored the depth of Indonesian artisan and craftsmanship. What I discovered amazed me and inspired me to start this kickstarter project.
Heimdall Footwear is a company that i built at the beginning of this year with a mission to produce high quality men footwear that is stylish and comfortable at fair prices. We design our shoes with a mix of classic and modern contemporary style and we offer Free shipping to anywhere in the world.
Why Heimdall? In Norse mythology, Heimdall is the watchman of the gods. Nothing escapes his watchful eyes. To me, the name Heimdall bears the values of perception, vision, attention to detail, and watchfulness, values that we pour into each pair of Heimdall Footwear.
The world of today's craftsmanship is a bit different from the old ones. Traditional craftsmanship is considered to be time consuming, however it is still considered to be one of the finest methods of shoe construction.
The city of Bandung is known to have one of the finest shoe-making craftsmanship in Java, Indonesia. Most of the craftsmen there still use traditional way to make shoes and leather works, with superb quality and impeccable craftsmanship.
Meanwhile in Bogor, many people there construct a shoe with the help of modern mechanism and by today's standard. The result is a shoe that is both lightweight and flexible but at the same time durable.
Here is what i found so interesting; although traditional craftsmanship is still considered to be one of the best method, modern shoes today can still deliver exceptional quality in the hands of good artisan.
One of the reason i'm having this Kickstarter project is because i want people to know and understand that the old and modern craftsmanship can still coexist and have a place in today's world. No particular method is objectively superior to any other and they all have different purposes.
The Loki series are built using blake stitch construction.
The design was inspired by a classic dress boots. We are using high quality full-grain leather for the upper part.
My aim is to have a slim, flexible, and lightweight dress boots that allows you to move comfortably and effortless in your day.
And also, impressive quality leather sole from Italy for a sleek and elegant look.
Currently we have 3 colors options and 3 styles available (black, burgundy, and tan). The brown color will be available once we reach stretch goals of $25,000 AUD.
Check out our 3 different styles of the Loki series!
The Raider series are built using stormwelt stitchdown construction. Our aim is to have boots that are quite durable and highly water resistant thus suitable for outdoor activity. We are using pull up leather for the upper part and full rubber sole for extra grip.
Storm welt uses a welt that is wider, but similar to that of a Goodyear constructed boot. It has a sturdier welt which has a rib that goes up above the stitching against the uppers. This method will prevents water to get into the boot from the sides.
We have 3 color options for the Raider series which are black, maroon, and tan pull up leather. Check out down below!
The Heimdall Original series showcase Strength, Elegance and Durability, principles that built the foundation of our brand.They are build using goodyear welted technique according traditional standard. The most time consuming method of building a boot, but worth the time in the end.
Goodyear stitching ensures a good solidity of the insole, sole, welt and upper, giving the boot a top robustness.
We have 2 styles available for the Heimdall Original Series; plain toe and captoe. Both are suitable for casual stroll, Friday night out, and anything in-between.
For the upper part, we have 2 kinds of leather. The first one is brush off leather, available in brown and burgundy color only; meanwhile pull up leather is only available in black color. Check out our 2 different styles of the Heimdall Original Series.
You can also choose what types of soles you need to suit your style! We will send you a survey after the campaign ends to ask you about your shoe size, types of leather, types of sole for the Heimdall Original Series, etc.
The third model of the Heimdall Original Series will be unlocked after we have reach a stretch goal of $35,000 AUD!
Our boots are available from size 7 US to 12 US. Our footwear are fit true to size. So, for example, if you measure your feet as an 11 on a Brannock device, then you should purchase an 11.
All widths are "D" or medium/standard for men, which accommodates most feet. At the end of our survey, we will send you a survey asking you about your foot length. This is very important to us as we want to avoid any mistakes possible regarding your shoe size.
Do not order the same size that you wear in sneakers. Athletic shoes tend to run 1/2 to 1 size larger than our boots. If you are between sizes, we recommend ordering the larger size.
To every backers outside of Australia, we want to remind you that all of our reward are listed in Australian dollar, and also shipping cost is already included in the price that you see below to wherever you are.
Our goal is to provide everyone with high quality footwear at fair prices. That's why we don't want people to be burdened with high shipping cost to your country. We offer free shipping worldwide and all rewards will be delivered using postal service with Registered Mail Service, also tracking numbers will be provided.
Using Registered Mail Service will reach your country at that minimum time period as you can see in the table below. So if it says that it will reach your place in 10 days, sometimes it could be more, depending on the condition during the time of the shipping like weather, logistic, and the regulation of your customs at your end. This is something that is beyond control.
However, we want all backers to have a pleasant experience in supporting this project, that's why we provide you with another option of delivery service besides registered mail service as you can see down below.
If you want a fast delivery without hassle, by using EMS (Express Mail Service), your package will reach your place in less than 7 days, and usually by using this service, your package won't get held too long in customs based on our experience.
If you are interested in using EMS service to deliver your package, please message us first through Kickstarter before selecting your reward.
Survey will be sent 2 days after the campaign ends, afterward we will need about 2 weeks in collecting information about your shoe size, models, color, address information for shipping, etc. The sooner we get your data, the sooner we can start our production
First batch of shipment will start by November 2017, and the rest will be shipped accordingly to our project scheduled. Production takes about 9 weeks roughly.
By cutting the middleman out and other expenses, we can give you an honest price of our footwear from our factory & workshop directly to you without high markups.
Without using third hand party to distribute our product, we can truly give much more to the artisan. We only take a little profit from this Kickstarter project, small but enough to run our company properly
We are here to produce only the best, handcrafted, yet limited number of shoes to ensure that each people enjoy the privilege of being exclusive. Other than that we are also committed to personally attend each voice of our supporters for a better Heimdall experience.
Heimdall Footwear are here to create the finest traditional & modern footwear, where each pair is unique and exceptional. Here is our friend Johan Malik having casual stroll with our boots. Regards to you brother!
Here's a couple more shot of the Loki series
During my travel to the Indonesian cities of Bandung and Bogor, I was surprised that there were many hidden gems of talented and skilled artisans with great knowledge of shoe constructions and leatherworks. Many of whom, had these knowledge passed down from generation to generation.
The shoes that they create are of the highest quality and not inferior to some of the traditional branded shoes found in large city malls. Some of these craftsmen are even producing shoes for world class brands. In my research, I had also learnt of the various supply chains in the footwear industry that tends to benefit middlemen, while passing down unnecessary markups to consumers. By cutting out all these unnecessary middlemen and working directly with the craftsmen, I was determined to create high quality men shoes that are stylish, comfortable and most importantly, affordable.
In my journey to achieve this, I had found the perfect factory that shares my passion and vision for shoes. This factory not only promotes innovation and quality, but workers there are treated fairly and responsibly.
They treat their labors like their own family, and by bringing this project to live I look forward to create more jobs and eventually raise standard of living amongst local artisans and craftsmen.
I really hope that my project will bring more employment and increase the standard of living of both the high skilled artisans and factory labors.
My team and I are nothing without your support, and Heimdall boots will remain a dream without your confidence. I appreciate every inch of your support to make this project a reality. I look forward to bring you the joy of experiencing Heimdall boots with me and I know you will be satisfied with these masterpieces. Thank you!
Dear people, Heimdall Footwear can only step further with your support! Be a part of us and help us grow by sharing our campaign with your friends and familly!
Risks and challenges
There will always be risks in the manufacturing process, for example:
- Delay in the production process
- Delay in shipment of leather and other material to our factory and traditional workshop
However up to this point, we have planned carefully with my team and the factory in Bogor, alongside with our traditional workshop in Bandung to ensure that everything will go accordingly as we planned
From start to finish i will be communicating with you dear backers so that you can stay informed about the project.Learn about accountability on Kickstarter
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