Kindness & Mischief Coffee will be a people-driven, quality-obsessed, community-centered specialty coffee shop in Highland Park, Los Angeles.
“I believe in Kindness. Also in mischief. Also in singing, especially when singing is not necessarily prescribed.” - Mary Oliver
I’m a stagehand by trade, but had my first foray into the coffee world as a barista for a small coffee shop in Los Angeles in 2009. Scoot forward a few years, and I was doing projections and camerawork for Cirque du Soleil's IRIS. When the show announced its closing date, I assumed that I would slide into another stage-handing job, along with my co-workers. That was my path, after all, and a comfortable one. But the question was asked: "Is this the right path? When was I actually happiest? When did I feel my impact the most?"
The answer was clear: it was when I was working at the coffee shop that I felt I was making the most positive impact on others. Using that cup as a means to an end, to share kindness and joy through each delicious sip.
10 minutes after these questions had been posed, it had been decided: "I'm going to open my own coffee shop!" Nothing could rival the combination of building meaningful connections and community, while working with my hands on something that I'm passionate about.
The mission of Kindness & Mischief is clear: to create a people-driven, quality-obsessed, and community-centered shop; a space where all are welcome and the warmth from our hearts spreads to theirs. A place to foster and grow a community with art and music shows, collaborate on events with non-profits and other small businesses, all while serving excellent specialty coffee.
It’s been a long journey to find the right space (North Figueroa in Highland Park!), write out the business plan, choose the right equipment, complete the architectural and design plans, and get all 12 (or 22? I've lost count) permits. I am proud to say I finally have all of these things! Kindness & Mischief has an address, demolition has been completed, and we are ready to start construction!
Now we just need your support and backing for it to happen. Help us open our doors by Summer, 2015!!
WHY FIGUEROA STREET?
Our portion of Figueroa Street (from Ave 50 to Ave 60) was recently named one of Los Angeles Mayor Garcetti's "Great Streets" for its immense potential to thrive and grow into a more walkable community with stronger sidewalk culture. It contains numerous mom-and-pop shops, as well as non-profits. Meanwhile, the Highland Park neighborhood of Los Angeles was named the "hottest in America" by Redfin in 2013. It has experienced rapid growth and development in the last decade, while still maintaining its unique identity. Right now, Highland Park has only one specialty coffee shop (on York Blvd), and it is a mile and a half away from our space. Clearly, the area is underserved for specialty coffee.
Coffee shops bring people from all walks of life and all corners of the globe together. Kindness & Mischief wants to provide a warm, welcoming environment to strengthen and grow the community we love so much! We want to partner with those local artists and businesses to host events and further our positive impact, all while serving you the best cup of joe you've ever had.
We’ve come so far, but we need YOUR support to finish! We need at least $30,000 to give the green light to our contractors. Your Kickstarter money will go directly towards:
Coffee Bar Construction: The actual coffee bar needs to get built so we have something to serve you on! We’re going to build it all ourselves to keep costs down, but materials cost a pretty penny.
Signage: All the signs currently say “Jewelry.” We’d really like to change it so it says “COFFEE!” So, you know, there’s no confusion.
Storefront: We’re changing it from the old jewelry displays to this beauty!
Coffee Equipment: Our love for amazing specialty coffee requires some special equipment. We need an espresso machine, coffee bean grinders, hot water machine, refrigeration, sinks, and everything in between to craft you the perfect cup!
Electrics: coffee equipment takes a hefty amount of power. We need to convert our electrics from 110V to 220V.
Plumbing: The space was originally an old jewelry store, so we have to start from scratch. We need to cut into the concrete and put in all the pipes and drainage, as well as put in a new ADA-accessible bathroom.
*Art Print Design by John Lim! Print design will be revealed Friday, February 13th! Anyone who donates before that date will get a sneak peek of the design process! *
This shop would not exist without the immense amounts of kindness (and mischief!), hard work, and generosity of so many people! To all my friends and loved ones who tore down walls, literally and figuratively, with me to get the shop and this campaign off the ground - you know who you are, and you all hold such a strong and special place in my heart - THANK YOU! Thank you to the community of Highland Park. We're so excited to grow with you!
Huge thanks to our video crew: Heather Bruce of HB Productions for doing an amazing editing job with our video - your work ethic is insane; Matt - so much of this wouldn't have happened without you; Phoebe - you are amazing, and so are your camera talents! Giant thanks to everyone we interviewed - Michelle from Dinosaur Coffee (you're an inspiration!), Kanel from Pili Grill (you're my soul sister), Matt, Elizabeth, Victor, John, and everyone at the pop-up event.
Last but most definitely not least, thank YOU - yes, you! - for your time and generosity in contributing to our Kickstarter campaign and helping Kindness and Mischief Coffee become a reality! We love you!!
Risks and challenges
Opening this shop has been a combination of a whole lot of love and support from so many people - from contractors, architects, city departments, city inspectors, artists, printers, distributors, friends and family - it really does take a village. A lot of meticulous planning helps too. While we anticipate the timeline from beginning to end of our buildout to be 3 - 5 months, it could very well take longer if we hit any unforeseen obstacles. It's an old building, so there's many a hidden gem just waiting for us to unearth! Also, we plan to support this coffee shop with a combination of Kickstarter money and a small business loan. Should there be difficulties or delays in the loan application process (which is currently in the works), then this would affect our timeline. We'll overcome any challenge that arises with as much speed and efficiency as we can; we're working like crazy to make this dream into a reality! We are determined to open our doors and start spreading joy over amazing cups of coffee as soon as we possible!Learn about accountability on Kickstarter
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