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From the founders of HELLO STAGE, the largest classical music community online comes the book on how to manage your career!
From the founders of HELLO STAGE, the largest classical music community online comes the book on how to manage your career!
124 backers pledged $9,852 to help bring this project to life.

About this project

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In 2013, Bernhard Kerres and Bettina Mehne founded HELLO STAGE, which has quickly become the largest classical music community online. Since then, they have worked with thousands of young artists and quickly came to realize that the lack of education on the business management side was severely impacting the careers of these artists. While the curriculum at music universities encompasses the art of becoming a classically trained musician, there is little preparation focused on the business mindset necessary to build a real world career. Keeping this in mind, coupled with their years of experience and expertise, Bernhard and Bettina decided to write a practical book to help guide classical musicians towards a successful career.

 

About the Book

The book will contain the basics in understanding the business side of the industry for both young as well as experienced classical musicians. It will contain chapters on marketing, how to use social media, fee negotiations and much more. Every chapter will include practical examples to make it both easily understandable and implementable.

The book will start with a discussion on what makes a musician special and stand out in a crowd, and how to communicate that presence. This is the core of building a successful career. Later in the book, Bernhard and Bettina will discuss how to build a recognizable digital presence, including website tips and how to do a newsletter the right way. The book will also include a chapter on what visual materials should look like, what crowdfunding is, and how to publish that all important first album.

The book aims to cover all aspects that are critical for the self-management of classical musicians. It will be written to be a good read at any level, but also be written to serve as a reference when musicians come across certain opportunities in their career.

About Bernhard & Bettina

Bernhard was the CEO and Artistic Director of the Wiener Konzerthaus (Vienna Concert House), one of the premier concert venues and promoters in the world. He started his career as an opera singer before working in tech for a decade.

Bettina was Head of Artistic Planning at the Wiener Konzerthaus. Before that, she was Artistic Manager at the Deutsche Kammerphilharmonie Bremen and worked for some of the biggest artists management agencies.

Budget

The budget includes the money needed for editing, design and marketing. We want to create a book that will inspire artists to take their careers to the next level, so we want to focus on getting the information across as best as we can.

Stretch Goals

We would be glad to over-achieve our goal. If more money is raised, it will go towards producing video content and even an e-learning course. We want to share our knowledge across different formats that will make it easier and more convenient for musicians to keep learning and leveling up in their careers.

 

 

Risks and challenges

The major risk is making the time line of publishing the book really in Spring 2017. We have started writing and are moving along nicely but you never know what slows down the whole process. The team is briefed and on board. We have several options for printing and publishing.

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  1. Select this reward

    Pledge $9 or more About $9

    The Chapter on Your Career Strategy

    Not sure if you want to get the whole book? Then get the chapter on Your Career Strategy digitally. You still can buy the book later :)

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    Pledge $16 or more About $16

    Get the HELLO STAGE Coaster

    The HELLO STAGE Coasters are legendary! You find them often on Bernhard's Instagram Account. Get three of them as a small token of our appreciation for your support.

    Includes:
    • HELLO STAGE Coaster
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    Pledge $19 or more About $19

    The eBook

    For all the musicians out there traveling too much, carrying our book around might be a bit difficult. Therefore we will also publish an eBook for you :)

    Includes:
    • The Electronic Book
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    Pledge $26 or more About $26

    Get the Book!

    Get the book in hard copy when it is out.

    Includes:
    • The Book
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    Pledge $43 or more About $43

    The Autographed Book

    Get the book with a personal note from Bettina & Bernhard for you.

    Includes:
    • The Book
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    Pledge $73 or more About $73

    The Book Explained

    Get the book and be invited to a 90 minute webinar with Bernhard & Bettina about what your next steps in your career should be.

    Includes:
    • The Book
    • Webinar
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    Pledge $98 or more About $98

    The Book and You

    Get the book and have a 50 minutes individual coaching session with either Bernhard or Bettina to discuss your own career.

    Includes:
    • The Book
    • Individual Coaching Session
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    Pledge $189 or more About $189

    The Book and More of Your

    Get the book and have three 30 minutes individual coaching sessions with either Bernhard or Bettina to support you in implementing the learnings from the book into your own career.

    Includes:
    • Individual Coaching Session
    • The Book
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    Pledge $469 or more About $469

    The Book and a Coffee

    Get the book and meet either Bernhard & Bettina in one of their favorite coffeeshops around the world. Cities to meet include San Francisco, New York, London, Berlin, Paris, Milano, and Vienna. This is your opportunity to get their advice on your career.

    Includes:
    • The Book
    • Individual Coaching Session
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    Pledge $1,490 or more About $1,490

    Dinner and the Book

    Invite your friends for dinner. Bettina will cook - which she does fantastically - in your kitchen. And you can give your guests a book as a present.

    Travel cost for Bettina are not included in this option.

    Includes:
    • The Book
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    Pledge $2,440 or more About $2,440

    Sponsor a Class

    Sponsor a class of 50 young musicians. They will all get the book plus a 90 minutes live lecture from Bernhard or Bettina.

    Travel cost for Bernhard or Bettina are not included.

    Includes:
    • 50× The Book
    • Live Class
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Funding period

- (41 days)