10 Things I Learned Living on an Island is a non-fiction book written by Jason Blake.
The book fits into the marketing categories of inspiration, gift, self-help and Hawaiian interest. We believe primary sales will come from the inspiration and gift markets.
In format, it is right at about 100 pages (so not too long) and being edited as this is written. It will have an introduction and epilogue. Each other chapter will be one of the "things I learned living on an island." They are simple truths, illustrated through island-life on Kauai, with titles like "We can't bury our trash forever," "We were born to sing and dance," and "We are all in it together."
The book will be printed in high quality softcover with flaps. Distribution will begin through Hawaii and Amazon.com. After the initial launch of the physical book, an e-edition will be created also.
Proceeds will complete file prep for professional printing, allow for initial printing and distribution of book and launch marketing campaign. Note: This will not be a print-on-demand book. The bulk of the money will be used for printing and distribution of this book throughout Hawaiian outlets, along with supplementing a marketing platform.
To recap from the video what has already been done (and already paid for where necessary):
-- Manuscript written in full
-- Book being edited by Karyl Reynolds who has works for a major Hawaiian publisher and is an expert in Hawaiian studies
-- Cover professionally-designed and test-marketed
-- Website and social media campaign ready to go upon book being sent to printer
-- Perfect Hawaiian book distributor targeted, which will give book access to major tourist and book locations in Hawaii, plus outlets like Amazon.com.
10% of all profits from book sales will benefit www.malama-pono.org.
Goal is for the book to be launched in summer 2012.
Full web/social media-campaign is planned, along with an extensive list of marketing initiatives.
Hawaiian visitor market is 8+ million people per year and 1+ million to Kauai alone. As success grows here, other island areas will be targeted for promotion and distribution. Once book is in hard copy, it will also be released in an e-edition, ideally for Amazon and iBooks.
It's a great book that has relevance for most people, will be attractive to the tourist market, is sweet and fun and for a good cause...
Please give! Feel free to contact me if you need more information to make you feel great about backing this unique project.
Everyone involved wants to thank the islands of Hawaii and especially the magic island of Kauai.