6 years in the making and I'm THRILLED to announce my third studio album is nearly here!
With your help, I will make my best album yet, put together a bigger tour than ever before and share the music with a larger audience! WE CAN DO THIS! In addition to the new album, I have some fantastic rewards for you! New t-shirts! Rare demos and outtakes! Vinyl records, private concerts, private vocal coaching, custom songs and more!
Ultimate goal: $50,000 - New Album + Release + Tour
Flex goal #2: $44,000 - National Tour
Flex goal #1: $37,000 - Marketing Campaign
Minimum goal: $25,000 - Album
BECOMING A BACKER will help me in two enormous ways:
1. SUPPORT THE ARTIST, NOT Spotify or Apple
(aka The Music Industry Is A Hot Mess)
Making and promoting music is extremely expensive. Yet because of digital streaming services the amount indie artists are paid for their music is at an all time low. For example, if you wait and stream this new album on Spotify or Apple Music, I will make between ZERO and 7 CENTS. But, if you purchase the digital download HERE, I will make $13.50 AND I will put 100% of that in to the album and getting it out into the world!
2. BE COUNTED AS A FAN, SEND A MESSAGE TO THE MUSIC BIZ
(aka Let's Make a Dream Team!)
My level of success as a grassroots indie artist is a RARE THING. And that is all thanks to YOU!!! I love singing, writing, touring, and performing. I truly feel it is what I was put on this earth to do, but I couldn't do it for a LIVING without YOU. And for that I am eternally grateful.
In order for me to put together the team of industry people that can help me get to the next level and plan AN INCREDIBLE NATIONAL TOUR (agents, publicists, manager) it is important to demonstrate to them just how successful I've been. Music biz folks can be extremely hard to convince - a LARGE NUMBER OF BACKERS on this project will show them how many people support me and my music, and want to see me share it with the world!
I hope you will consider becoming a backer not only to own the new album (WOO!), but most importantly to be counted among those that support me.
HERE'S THE PLAN:
In May I began recording with producer Brandon Bee in Portland, Oregon, working on many of the songs I've been performing in concert over the last 4 years and the best of what I've written in the last year. We want to create an album that is as exciting and emotive as my live concerts. The first goals will cover album costs and we are hoping to release it in November! Then with stretch goals, we will put together a national tour! I'll hire a publicist, invest in my tour, and invest in promoting the album and tour.
Let's talk dollars...
Typically a music label will spend $500,000 - $2,000,000 to break an artist. They record an album, make music videos, hire connected agents and publicists, secure great venues, television, and festival appearances, and conduct large promotional campaigns for radio play. As an Indie artist I have to be tenacious, but money still talks.
TO FINISH THE ALBUM: $25,000
This is the BARE MINIMUM to get the album made and manufactured.
- Producer, engineer, and musicians: $12,000
- Studio time/equipment rental: $3,500
- Mixing/Mastering: $1,000
- Printing CDs/Vinyl: $4,500
- Artwork/Photography/Album Art: $1,500
- Fees & Admin: $2,500
GET THE WORD OUT - FLEX GOAL #1: $37,000
If you've ever wondered how certain artists get interviewed on NPR, booked on Austin City Limits, played on the radio, or featured in magazines - it's usually because they have hired a well-connected publicist that believes in their music! If we reach this goal, that's just what I aim to do!
- Publicist - 3 month retainer: $9,000
- Online Marketing Campaign - 3 months: $3,000
NATIONAL TOUR - FLEX GOAL #2: $44,000
With this budget I could put money into a bigger tour in more cities, at better venues, with both a small advertising budget for each concert (which will help convince MORE venues/cities to book me) AND improving the quality of the concerts themselves (extra musicians, lighting, and possibly producing live recordings of each and every concert!)
- Tour Support - $7,000
VISUAL/ONLINE MARKETING - FLEX GOAL #3: $50,000 Music Videos are an important marketing tool and at this level of funding I can produce at least 2 (or maybe one really fancy one)!
2 Music Videos - $6,000
***INVESTORS - We have a plan! Email firstname.lastname@example.org for more info***
Thank you - For reading. Watching the video. Making a pledge. Spreading the word. It all means the world to me. I'm so excited to see what we can do and even more excited to share this music with you.
Risks and challenges
There is always the chance that an album takes longer to finish than planned. If it does, It's only because I want it to be perfect. I'll keep you updated if this occurs.
- (28 days)