The Eta Clock isn’t your ordinary clock - it doesn’t tell time. Instead, it keeps you connected to those who matter most, exchanging time for location. The Eta Clock tells you where the people in your life spend their time, with each hand representing a person in your connection circle and each segment of the clock face corresponding to a destination. As the people in your life proceed throughout their day, the clock hands mimic their movements, traveling to and from destinations like “Work” and “Home.”
It’s time to upgrade our connected experiences, making the digital world tangible and human. Our connections with those who matter most should manifest in the physical world and feel personal. As inventors and technologists, our mission is to bring modern technology into the homes of everyone with a human-centric approach to connected devices. As craftsmen and artisans, we believe that experience should be beautiful.
The Eta Clock is a truly whimsical device that combines functionality with wonder, and gives owners a sense of peaceful connectedness. Made from exquisite materials with a modern, minimalist design, the Eta Clock is more than a connected device, it’s a statement piece of art for your home. We are confident that once you live with the Eta Clock, you will find it transcends it's functionality to become a cherished piece of furniture.
The Eta Clock is designed to connect you to an intimate circle of those who matter most. Therefore, it had to be beautiful enough to warrant a permanent place on your wall. Our clock face is made from ½ inch oak plywood and laser-engraved with twelve, unique destinations. The face is stained and finished with a matte polyurethane.
Designed for artistic impact and durability, the aluminum hands are anodized and dyed with your choice of metallic or primary tones.
The Eta Clock wall-hanging device works in conjunction with our Eta Clock mobile app. Mobile devices broadcast their geolocation coordinates to our secure server, which acts simply as a proxy, relaying those coordinate to your at-home Eta Clock device. No need to stare at a tiny map on your phone or request an update, the Eta Clock is always waiting for new coordinates and displays the whereabouts of your friends and family as a piece of wall-hanging art.
In order to connect people to your Eta Clock device, friends and family can download our Eta Clock app, create an account and add locations in their mobile app. Your clock uses those locations to determine where your family and friends are located throughout their day.
Setting up the Eta Clock is a simple two-step process. Using Bluetooth Low Energy technology, we make it easy to connect the Eta Clock to your home wifi network
The Eta Clock app tracks significant geolocation updates and sends that data to your Eta Clock device. User’s are never required to update their locations manually and once downloaded, a user will barely notice it running in the background. Our simple mobile experience uses minimal battery power and makes staying connected effortless.
We believe in privacy, which is why we put you in control of your data. Each Eta Clock has its own data storage, which means as soon as we pass along each user’s geolocation updates, we remove it from our system, making you the only owner of that data.
The Eta Clock icons were thoughtfully designed to be language-agnostic, minimalist and informative. Created with simplicity and versatility in mind, below is a detailed explanation of each icon and when a user would appear at that destination.
Want more customization? The full-custom or semi-custom Eta Clock (only available for KS backers) lets you choose 7 of the 12 icons on your clock. We require the following locations: Home, In Transit, Out, Abroad, and Lost, but you can choose the rest! Below is the full list of possible icons. If you have ideas for more icons you would like to see made available, please let us know!
The Eta Clock is the first at-a-glance connected device designed and built with human-centric engineering. Using principles from cognitive neuroscience, we designed The Eta Clock to transcend language.
As humans, our ability to rapidly gather information from an image far exceeds our ability to digest the same information in the form of written text. The Eta Clock uses familiar visual cues, such as eye-catching colors and a radial layout, along with audio triggers, to create a dynamic display of data that can be processed by the human brain in a fraction of the time of traditional digital displays.
What we really love about The Eta Clock is that it’s not a static piece of art - the arms and clock face are easily interchangeable. This way, if you get tired of the current design or redecorate your home, your clock can be upgraded and modified. Currently, we offer two different clock faces and two different sets of clock hands. However, we hope to offer many more styles and custom options in the future. If you purchase an Eta Clock during the Kickstarter campaign, you will be able to select your finish and colors after it ends.
We have been developing the Eta Clock for almost two years, prototyping and perfecting the technology, mechanics and design.
We knew early on that we wanted our clocks to be square in shape. Why you ask? The honest truth is, because it just felt right. After every iteration, we always ended back with a square clock face.
Our graphic design team worked long and hard to create a set of icons that would simply convey their meaning and still be seen clearly from across a room. We hope to release different icon designs and the option of customization in the future.
Our engineering team has partnered with trusted, vetted suppliers around the globe to make sure our materials are of the best quality and arrive in a timely manner.
We knew The Eta Clock had to be beautiful enough to hang on your wall, remain functional and simple to use while still maintaining an air of wonder. Our vision of combining technology, art and furniture was no easy feat, but at long last we are ready to bring our product to everyone.
The full size Eta Clock measures 16" x 16" x 4" and weighs approximately 8lbs whereas the Eta Clock MINI measures 8" x 8" x 2.5" and weighs approximately 5lbs. Both sizes are perfect for hanging on a wall or standing on a table top. The sturdy clock frame houses all of the electronics and mechanical components of the device as well as the wall-hanger and a table-top stand.
All Kickstarter Backers will receive free location service forever. In the future, we will be charging clock owners a small yearly membership charge for our service. But as an early adopter, we will never charge you for the location proxy service we provide. Don't miss out on a chance to get this valuable offer!
Our founders are a husband-and-wife team of MIT-trained engineers. Learn more about their background, experience, and interests here.
Our founders could not have done this alone! Our team is made up of talented and experienced individuals, all of whom are passionate about our product and mission.
We want to send a special thank you to the following companies and people who supported us and provided guidance throughout the past two years, helping us get to where we are today.
Risks and challenges
While this is our first Kickstarter Campaign, our team has years of experience working with suppliers, production environments, and delivering products on a deadline. However, we do know that with any hardware manufacturing, delays often arise. This is why we are partnering with trusted suppliers we have worked with in the past. We are also committed to doing all assembly and testing in the United States, ensuring quality and allowing us to directly manage the delivery timeline.
There will be a challenge estimating a delivery timeline without first knowing how big of a response we will receive from our Kickstarter. In order to maintain a timeline, regardless of response, we will be limiting reward backers at each level. Once the limit is met, we will open a new reward for that tier however, the ship date will be later. This ensures that the backers who pledged first, receive their clocks first.Learn about accountability on Kickstarter
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