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We’re creating a community space for local farmers & food entrepreneurs to launch and sell artisan products. You'll want to shop here.
We’re creating a community space for local farmers & food entrepreneurs to launch and sell artisan products. You'll want to shop here.
233 backers pledged $19,958 to help bring this project to life.

About this project

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$19,958

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Chances are, you know someone who makes good food: Someone who makes mouthwatering cookies; or incredible jams; or raises chickens with rich, flavorful eggs. Chances are, you know someone who could sell that good food to a community of people who want to eat it.

We’re creating a market that’ll do that very thing. We will bring together makers of good food with eaters of good food.  We are doing it in downtown Fresno. Why? Good question!

Downtown Fresno is at the beginning phase of transformation.  New lofts are popping up, the neighborhoods surrounding downtown are receiving much needed attention, and new investors are buying beautiful old buildings for restoration and new businesses.  We know that urban workers, residents and visitors would like a place to experience our incredible local food.

The central San Joaquin Valley is a place of great abundance; Fresno County alone grows 1 1/2 times the value of all of the crops in Oregon. Add in Tulare, Kings, Madera, Mariposa, Kern and Merced counties and you have, hands down, the most amazing place in the world to grow food. Unfortunately the Valley is also a place of great need.  Our economy has struggled and as a result we have a disparate amount of social and health issues.

So what can we do? We can grow our economy, based on our strengths. We can grow food year-around. We can sell it fresh to our neighbors, but we can also turn it into wonderful recipes that’ll last a little longer—from spicy to frozen, pickled to baked.

Peeve's Local Market is a market for locally-made and locally-grown food and, since we consider beer and wine to be food, we'll carry locally-crafted beer and wine too (once all the proper licenses are in place). This will be a place where you can shop to support the burgeoning food entrepreneurship scene; to keep your money here where it's needed. A place where you can get the best of the best. and where you can send others to experience all the flavors our region has to offer.

The market will also act as a gathering place for people who are making food and those who are inspired to jump in to this exciting experience. So what do we need to open up shop? Well, we have the space: it’s a former jewelry shop, turned art gallery, turned bike shop adjacent to Peeve’s Public House (which will feature the market's products on their menu). But the space is a little too bare-bones for a market. Your support will help pay for shelving, a reach-in refrigerator and a reach-in freezer, and a few smaller improvements to make this a place you’ll want to shop. We'll also build an on-line store to help to introduce our local food entrepreneurs to the world.

Overall, it’s a fairly basic renovation to get the doors open. We’ll be utilizing reclaimed wood and non-VOC paints, restoring existing floors, and we’ll purchase low-energy and/or re-used appliances. And of course, we’ll be tapping into local talent by contracting with Tim Schulz of ReVive Industries and Alvaro Romero of Misc. Trading Co. Join us in creating a place for food makers to sell their products, and for locals and visitors alike to taste the varied flavors of the valley.

Contact Information: 

1243 Fulton Mall

Fresno, Ca 93704

Risks and challenges

The market space has served as many things, but none related to food, so we'll need to apply for a license from the health department. We've already met with them (they’re our neighbors, after all), and they seem excited about the plans.

Since we're not making any real structural changes, we won't need a building permit – just shelving, restored floors, paint (no VOC), lighting, a reach-in refrigerator and reach-in freezer.

We've assembled a small team of great employees and a large base of community enthusiasts. Once open, we'll get the community talking about the great products on our shelves, and we'll work with our entrepreneurs to co-market with us.

The biggest challenge will be overcoming relatively low foot traffic, but we will be ambitious with marketing and events, social media, and collaborations with the newly-opened Public House next door, including special dinners. All downtowns start their revitalization with a few key destination-worthy businesses; Peeve’s Local Market will be destination-worthy!

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  1. Select this reward

    Pledge $1 or more About $1.00

    Pledge $1 or more and receive a sincere thank you, from our team and the entrepreneurs you’re supporting.

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    Pledge $10 or more About $10

    The first time you come in, we'll give you a cup of locally-roasted coffee, locally-blended tea or a smoothie (you guessed it, made from local, seasonal produce) to enhance your shopping experience.

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    Pledge $20 or more About $20

    1 breakfast entree or 1 lunch entree and a drink (we can't give away beer or wine...it's against the rules), because you know you"re going to get hungry while shopping for these great Central San Joaquin Valley-made foods. Entrees will be changing daily, so look ahead or enjoy being surprised.

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    Pledge $35 or more About $35

    Two breakfast or lunch entrees. Bring a friend or do a match.com hook-up. Either way, you're going to look like a winner.

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    Pledge $50 or more About $50

    You will receive a gift basket of Peeve's Local market goodies. Will you share it, give it as a gift, or savor every delicious treat yourself? You've already been generous enough by giving to Peeve's...eat it all yourself...guilt free!

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    Pledge $75 or more About $75

    So, just in case you must share or you're worried that your partner or kids will take some of your stuff, we have an even bigger basket of San Joaquin Valley bounty for you. Or you can just make fun of the $50 baskets.

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    Pledge $100 or more About $100

    Contribute $100 or more and you'll become a member of our Founder's Club. Members will gather for a group photo that will be framed and hung on our wall for the next several centuries (at least). You'll also get a special edition Peeve's Founding Member shirt. There's no better way to earn some valuable downtown street cred.

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    Pledge $125 or more About $125

    You will have a seat at one of our extra special Long Table Dinners, held inside Peeve's Local Market. Dinner will be made by local chefs with local, seasonal food. We will let you know one week in advance of the general public ticket sales, so that you will be sure to get a seat for the dinner you choose. They will happen sporadically, so you can find one that fits your schedule and your taste buds. Buy multiple seats for a night out with your sweetie or friends. Seating will be limited, so we'll have to use the old "first come-first served" rule...but don't worry, there will be more dinners throughout the year. The one you go to will be the best, anyway.

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    Pledge $200 or more About $200

    Your name on an entree. Did you ever dream of being a Swiss chard omelette or a cheese curd stuffed burger? Or maybe it's the perfect gift for someone special (no mean names for your ex, no matter how horrible he/she was).

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    Pledge $500 or more About $500

    Own your own restaurant for a day. You can choose the entire day's menu. You can work in the kitchen or not. You can sit at your own corner table all damn day long if you choose. You can choose a local band (subject to our band agreement) or plan a game tournament. We'll really ham it up with you to make this a fun day that you'll never forget (and will feel nothing like owning a real restaurant).

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    Pledge $1,200 or more About $1,200

    Host your own dinner party for 8 in Peeve's Local Market. We will have one or two of our local farmers and/or food entrepreneurs on hand to talk about their businesses and products. A local musician will entertain you. Each guest will receive a copy of your special menu (signed by the chef if you'd like). You pick the open date that works for you.

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Funding period

- (30 days)