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Olvera Street hosts "Dia de Los Muertos" procession and event - a celebration of life. We need your support to keep the event alive.
Olvera Street hosts "Dia de Los Muertos" procession and event - a celebration of life. We need your support to keep the event alive.
93 backers pledged $12,270 to help bring this project to life.

About this project

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$12,270

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We are asking for your help to preserve this, and many other, traditional events, by making a contribution to our Event Fund and getting some great goodies in return!

With rent increases & changes in funding sources, the Olvera Street Merchants find themselves having a tough time gathering enough money to continue these wonderful traditions.

“Day of the Dead” or “Dia De Los Muertos,” in particular, is an event that is not only culturally significant, but a joyous occasion that we celebrate with our friends and family. 

At Olvera we celebrate this holiday with a nine-night procession, including an ancient Mayan blessing & ceremony, Aztec dancing, a parade of “Living Muertos,” AND after each night’s procession, the merchants also provide sweet bread and champurrado to all in attendance.

Your support will not only create a more personal connection to our Day of the Dead celebration, but you will also help the merchants continue their legacy through beautiful, cultural, traditional events that have come to define Olvera Street & Los Angeles.

Remember, a contribution of any size will make all the difference!

Risks and challenges

None of these cultural events would be possible without the active group of merchants who put on these traditional events that are completely free to the public. The greatest challenges will be the crowds, every year the merchants give away over 100 gallons of Champurrado and somehow have enough left over for the homeless community and passers by. Events like these do not come without their challenges but, because the merchants are NOT alone, they are more than capable of handling the crowd and the logistics as they have for over 60 years.

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  1. Select this reward

    Pledge $1 or more About $1.00

    Name on Community Altar* -
    Place the name of a deceased loved one to be honored on our KickStarter "Community Altar"
    *Plus, your name, or that of your loved one, on our "Thank You" Page

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    Pledge $3 or more About $3

    1" Day of the Dead Art Button* -
    Show your support for the community and wear your button with pride, knowing it help keep a traditional event alive.
    *Plus Reward #1

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    Pledge $5 or more About $5

    3" Day of the Dead KS Exclusive Backer Button* - Show your support for the community and wear your button with pride, knowing it help keep a traditional event alive.
    *Plus Rewards #1 & #2

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    Pledge $10 or more About $10

    Day of the Dead Postcard* - Art by LA artist,
    Edgar Pasten of www.3CoconutMonkey.com.
    Show your support for the community and display your print, knowing it help keep a traditional event alive.
    *Plus Rewards #1-3

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  5. Select this reward

    Pledge $15 or more About $15

    Framed Day of the Dead Postcard* - Art by LA artist, Theresa Armas of www.CJsAngels.com.
    Show your support for the community and display your print, knowing it help keep a traditional event alive.
    *Plus Rewards #1-4

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    Pledge $20 or more About $20

    Recyclable Day of the Dead Tote Bag* - Featuring art by Edgar Pasten.
    Use your bag for any shopping trip, especially at Olvera Street!
    *Plus Rewards #1-5

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    Pledge $25 or more About $25

    EXCLUSIVE KickStarter Day of the Dead T-shirt* - Featuring art by Edgar Pasten.
    Show your support for the community and wear your exclusive shirt with pride, knowing it help keep a traditional event alive. This run is limited to the total number of backers for this campaign.
    *Plus Rewards #1-6

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  8. Select this reward

    Pledge $50 or more About $50

    Olvera Street Art Print* - Art by LA artist, Luciano Martinez.
    This illustration print was created with graphite on rice paper, specifically for Olvera Street. See more of Luciano's work by visiting his website: www.myfriendsloveme.com
    *Plus Rewards #1-7

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  9. Select this reward

    Pledge $75 or more About $75

    Hand Painted Day of the Dead Clay Skull* - Mexican handmade skull, hand painted by artist Annette Armas.
    This one of a kind art piece will fill your world with vibrant color and the radiant happiness with which Annette paints. See more of Annettes work at http://www.cjsangels.com
    *Plus Rewards #1-8

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  10. Select this reward

    Pledge $75 or more About $75

    Name and Photo of your deceased pet on Community Altar * - Provide the name and 4"x6" photo of deceased pet, to be placed with an individual sugar skull on the community altar. *Plus Rewards #1-8

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    Pledge $100 or more About $100

    Name and Photo on Community Altar * - Provide the name and 4"x6" photo of deceased loved one, to be placed with an individual sugar skull on the community altar.
    *Plus Rewards #1-9

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    Pledge $250 or more About $250

    Day of the Dead Banner* -
    Name of a deceased loved one to be placed on a special banner which will be carried in the procession on all nine (9) nights.
    *Plus Rewards #1-9 & 11

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    Pledge $500 or more About $500

    Loved One Honored in Procession* -
    Picture of your deceased loved one to be carried alongside merchant family "honoree" photo, Name will also be announced during the ceremony.
    *Plus Rewards #1-9, 11&12

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    Pledge $750 or more About $750

    Family Altar* -
    You will have the opportunity to create your own "Family Altar" honoring all of your loved ones. This 6-foot wide altar is to be placed prominently in the plaza area. Altar package includes a yard of Day of the Dead themed fabric, 6 Sugar skulls, and a small string of "Papel Picado" to decorate with.
    Event coordinator is available to guide in the creation of your altar - we will contact you with information regarding scheduling.
    *Plus Rewards #1-9, 11-13

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    Pledge $1,000 or more About $1,000

    Honorees in Procession*
    Your family will be invited to be a part of the Olvera Street Family, as an Honoree. You and/or representatives from your family will lead one of the nightly processions, carrying a picture of your deceased loved one. You will also have the opportunity to speak briefly about their life during the ceremony.
    *Plus Rewards #1-9, 11-14

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Funding period

- (45 days)