★★★★ Stretchgoal 6 passed!! ★★★★
my name is Harald and I like to make and spread typographic postcards around the world. I already produced a set of 26 cards:
…now I like to add the 27th card to the collection, and this is what this Kickstarter is about: Gathering the money needed to produce a postcard which is also a Sticker that says:
If you decide to back this project, you are entitled to a reward, pick one of the following. All rewards include Typographic Postcard #27 "I WAS HERE".
The cardboard boxes are handmade by a professional craftsman in Offenbach near Frankfurt. The boxes are made to fit exactly the set of cards. The boxed cards make an excellent gift for your typography loving friends.
Quick Facts about Typographic Postcards.
- Size: 12cm x 17.5cm
- Material: 265gr cardboard
- Printed in Germany
- Printing: four color offset with different finishes (glossy UV sealing, matt laminate, glossy sticker)
- ONLY "AUTOBAHN" and "I WAS HERE" are stickers / postcards! The other cards are regular postcards.
- The back of the cards are easy to write on with pen, biro, pencil, inkjet etc. The front works well with marker or even typewriter:
The text on the back is written in English and German, it says the title of the card for example WRITING followed by a short description "The image on this postcard renders the object at its actual size. This postcard was printed 201(X) in Germany. The print run of this edition is one thousand. Find out more about Harald and visit his website: HARALDGEISLER.COM/POSTCARDS" Then followed by the same information in German.
Regular postcards have "address - lines", but I am not a fan of "address - lines", for me they are always too short, there is always one line missing … when it comes to world wide addresses one size does not fit all. Also I think everybody should be free to use the card horizontally, vertically or diagonally or upside down - so the back is blank.
Here the back with size references:
S T R E T C H G O A L S
This Kickstarter is not only about producing the card, it is also about spreading the work around the globe. For every 5 countries I will add one more copy of the "I WAS HERE" Sticker/Postcard to all rewards that comes with the set (back 9€ or more).
The more people from different countries back the project = the more cards backers will receive! After you have backed, leave a comment to this project and let me know to which country your reward will ship. Thank you!
So far: 32 countries (October 28 - 6 p.m. - Frankfurt time).
You can check the → comment section to follow the status.
All Rewards ship from Frankfurt am Main, Germany to any location in the world. Your reward will be carefully packaged in a protective and reusable bubblewrap envelop. All rewards ship with regular mail (Deutsche Post) and airmail. As soon as the shipment arrives in your country it will be dispatched to and delivered to your door by your local postal service (i.e. USPS in U.S.A., AUSPOST in Australia etc.) From the last Typographic Postcard Campaign in 2015 I found these average shipping times:
- Germany: 1-2 days
- Europe: 1-7 days
- U.S.A. / Canada: 7-21 days
- Asia / Pacific: 7-28 days
How will the funding be used?
Most of the funding goes to printing, packaging and shipping the cards, a bit to taxes (19%) and a tiny bit to Kickstarter and credit card/ payment processing fees (approx. 8-10%). So if you want to support me as an artist I recommend getting a higher priced reward (i.e. the Signed edition for 25€) or to simply add a tip to your pledge. Thanks!
By the way, this is my 9th Typography project on Kickstarter.
- Typographic Wall Calendar 2011 https://www.kickstarter.com/projects/107717342/2011-typographic-wall-calendar/description
- Typographic Wall Calendar 2012 https://www.kickstarter.com/projects/107717342/2012-typographic-wall-calendar/description
- Typographic Wall Calendar 2013 https://www.kickstarter.com/projects/107717342/2013-typographic-wall-calendar/description
- Sigmund Freud Typeface (2013) https://www.kickstarter.com/projects/201030759/sigmund-freud-typeface-a-letter-to-your-shrink/description
- Typographic Wall Calendar 2014 https://www.kickstarter.com/projects/107717342/2014-typographic-wall-calendar/description
- Albert Einstein Font (2015) https://www.kickstarter.com/projects/1822548650/albert-einstein-font/description
- Typographic Wall Calendar 2016 https://www.kickstarter.com/projects/2108133360/2016-typographic-wall-calendar/description
- Typographic Postcards (2015) https://www.kickstarter.com/projects/2108133360/typographic-postcards/description
How did it all start?
The first THANK YOU Card was printed in 2010. Instead of a business card I wanted a simple card, which I could also give to friends.
The design is inspired by the annual Typographic Wall Calendar which I produce since 2009.
As a friend of mine went to hospital I felt the need for an original GET WELL card.
With the next birthday coming up, I thought how great it would be to have a typographic birthday card, which eventually became this simple CAKE on pink background card:
To me, a postcard is an everyday object, that I relate to writing and holidays. Even though I find myself receiving less and less handwritten letters, on every vacation spot, every Museum store and every train station one will find postcards.
Postcards and Keyboards • Honestly, I wasn't a big fan of postcards. To me they seemed like the little brother of the letter. Sometimes I think that the contemporary form of a postcard is posting a holiday picture on Facebook. With the possibility to send SMS, email and to post to social networks from everywhere, the usability of a postcard seems questionable. But maybe its charm and value is in the postcard's casualty and non-urgent character.
Do you remember the first time you read the sentence "Sent from my iPhone"?
Typographic Detail: The card is set in original Apple keyboard keys made between 1989 to 1992 in Ireland. It is easy to spot Apple keys from their typography. The letters are positioned in the lower left and not on the upper left like most PC keyboards. Instead of an extended upright type with a rather static appeal, the typeface used here is condensed and cursive which gives the keys a fast look.
As a typographer I am interested in the disappearing of handwriting or its suppression by the typewriter. The forward march of the typewriter has been going on for quite a while. Measured by its invention (around 1714) it took more than a quarter of a millennium. The end of handwriting looms, but somehow out of sight. The postcard is an invention made in the late 19th century, therefor was introduced about 150 years after the typewriter.
Photography • The image on the postcard renders the object at its actual size. The background of the first THANK YOU card is a cutting mate with a 5mm grid to revise the scale of the depicted.
A photo can be enlarged or shrunk to any size. Rendering the depicted in actual size makes it easier for the viewer to relate to its original size.
The pictures are taken from above with a special reproduction lens to reduce distortion. Shadow and Perspective are two compositional tools for the photographer. I try to hide the fact that the picture is taken with a camera. First I try to take as much distance from the object as possible, this way all sides of each key are visible. The outcome is a picture with little to no visible perspective.
With evenly lighting I remove shadows. By making the picture seem as neutral as possible, I hope that the viewer refers to the work as a picture rather than a photograph.
The SATOR Square is a latin Palindrome. The keys read the same forwards and backwards, from bottom to top and in reverse. As a result the SATOR Square evokes a calming sense of order and complete symmetry. The earliest datable square was found in the ruins of Pompeii that was buried in the ash of Mt. Vesuvius in 79 almost 2000 years ago.
The SATOR Square is one of the first keyboard key objects I made. You can find out more about them →here.
When something goes wrong and…
Postcards featured in GIF: READING, WRITING, EMAIL ME, GET WELL, I MISS YOU, THANK YOU, SENT FROM MY PHONE, SATOR SQUARE, HAPPY NEW YEAR, HELLO, YES NO MAYBE (reminded me of the little notes I used to write in high school.) FORGOT TO REMEMBER TO FORGET (is inspired by the famous country song "I forgot to remember to forget" by Elvis Presley performed in 1955. )
Do you have a…
…about the project? Reach out to me through Kickstarter, leave a comment or send me an email.
Risks and challenges
Every artistic project bears risks. Every project is new and brings up unforeseeable risks and challenges both technically and artistically. I have published four comparable projects (Typographic Postcards, Typographic Wall Calendar 2011, 2012, 2013, 2014 and 2016) so I know about the artistic, logistical and technical pitfalls to avoid. The research and preparation that I already made for this project, assures me that I am able of complete this project within the projected timeframe.
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