Share this project

Done

Share this project

Done
AUTOMAGIC shows the transformation of an image-archive and text into an extensive book as holistic idea
AUTOMAGIC shows the transformation of an image-archive and text into an extensive book as holistic idea
233 backers pledged €28,941 to help bring this project to life.

About

AUTOMAGIC, a photobased artistbook by Anouk Kruithof project video thumbnail
Replay with sound
Play with
sound

€28,941

233

Hello, my name is Anouk Kruithof and I am a Netherlands born artist living in New York. For almost 12 years I have been exploring and questioning the picture-plane, image, materiality, physicality and philosophy of the medium photography. My multi-layered, mostly idea-based interdisciplinary projects take the form of photographs; photographic, video or spatial installations; text; sculpture; take-away ephemera and performance. Besides all that I am a frenetic artistbook-maker! I've made 9 books so far, which u can check out here:

my 9 books till so far....
my 9 books till so far....

I started Stresspress.biz last year, its a versatile publishing platform that includes my various book projects, some of my critical writings about artists’ books and my short fictional stories. Over the coming years Stresspress.biz will develop into a platform for collaboration with other writers and artists on publishing in the extended field.

an impression of the pages out of AUTOMAGIC
an impression of the pages out of AUTOMAGIC

I've been working on AUTOMAGIC since May 2011.  It will be an extensive book which contains images and text out of the past 12 years of my "automagic archive". The book does not attempt to have a clear narrative, thus this will be created by the viewer from their own memories and associations towards the open-image stories and stimulated by text notes and short fictional stories.

AUTOMAGIC refers to the unexplainable behaviour of something

At this moment there’s a lot of research about how taking photos changes our perspective in memory. We’re outsourcing our memory to the cards in our camera’s and our smart phones, and the interruption of attention when taking a picture can also hinder our future retrospection. I am pretty guilty of those thoughts, because I am always framing the world and always have been, since the moment I got my first camera as a child. My memories might not be rooted in my mind as actual memories of events, but unreal memories created by taking photos, looking at them and reworking them. 

My book AUTOMAGIC is an exploration and demonstration, which represents a transformed image archive by means of analogue photo-montages, screenshots, reproductions, editing and the addition of text. AUTOMAGIC will be hardcover US letter size, almost 2 inch thick book, consisting of many different chapters printed on different paper. The diversity of chapters and topics, the tactility of the paper feel will make of this book a layered sculpture. 

a limbo between fact and fiction

 there is no appropriation in this book

This book shows the adventure, the sheer infinity of possibilities of the medium photography as a vehicle of resourcefulness and the computer and human mind as processors of ways to look at our world. 

The photos out of which AUTOMAGIC exists were made in: 

Turkey, Thailand, Cambodia, Laos, Jamaica, Panama, Australia, Korea, Morocco, Egypt, Tunesia, New York, San Francisco, Los Angeles, Joshua Tree Park, Woodstock, Syracuse, Boston, Richmond, Amsterdam, Rotterdam, Beetsterzwaag, Paris, France, Sardinia, Venice, Italy, Barcelona, Spain, Belgium, Berlin, Germany, Switzerland, Moscow, St. Petersburg, Austria, Prague, Slovakia, Slovenia, Stockholm, London, Leeds, Bristol, Mexico, Guatemala, Belize and the OCEANS...

 A clear conceptual starting point in the process making this book was to deliberately mix all origins (date and place taken) in an attempt to erase geographical locations and its borders and unify people with different religion, culture, age, gender and nationality. 

A book as holistic idea

As u might know or not know, artistbook-making is a very unprofitable thing to do. I love bookmaking, that’s why I've made 9 books so far in collaboration with different independent publishers from all over the world, and as well self-published 2 of them. Every time I am thinking of producing a book there is this huge hesitation on the... 

“ok where do I get the money from to realize this book-dream”                   

… I will self-publish AUTOMAGIC under stresspress.biz and I know this thick book with more than 1000 pages, the high-end features, such as the printing on different pages, the proper binding and the painting of the 3 paper sizes of this book (the book becomes a yellow rectangle block-object with nothing on it) will have high costs. Not to even talk about paying my collaborators, such as interns, the graphic designer, translators, text-editors I work with, studio-rent, flight-tickets, material and so on…

I have never created a Kickstarter before, but I've supported some fundraiser-campaigns of others I encountered through friends, acquaintances and colleagues. I am doing this Kickstarter campaign, to raise money for the production of the book AUTOMAGIC. If I exceed my goal of raising 25.000 euro, I will use the additional proceeds for the development of stresspress.biz as a publishing platform, which is needed too. 

<< !! Without your help AUTOMAGIC won’t become reality !! >>

I am super grateful for your support! 

thank you very much!

AUTOMAGIC will be published in an edition of 500 or 1000 depending on the requests through this campaign and the books will be numbered and "KISSED-INSTEAD-OF-SIGNED" on request. 

Most likely published under stresspress.biz but I am open for collaborations with publishers as well. It will depend on possibilities for collaboration, so let's wait a bit and see...

Underneath you get an impression how this looks. For Kickstarter backers their AUTOMAGIC books will be "KISSED-INSTEAD-OF-SIGNED" for sure!

impression of how a print or book looks like, when it's numbered and "kissed-instead-of-signed"
impression of how a print or book looks like, when it's numbered and "kissed-instead-of-signed"

I GOT MANY QUESTIONS REGARDING THE BUDGET. I got questions like: "25.000 EURO IS A HUGE AMOUNT FOR JUST A BOOK" 

underneath I ll explain the costs of this book. Publishing a book of the size US letter / A4 about 2 inches thick and 1000 up to 1500 pages is quite an object, not to compare with any of my previous books in terms of size. I will work with a high-end printer and binder and my hero graphic designer: Christoph Nussli.

printing: 22.000

binding: 5000 

designer: 3000

material costs: 1000

?? costs for : storage, a company sending out the books, mailing costs

quite a lot of the money collected over Kickstarter will flow back to the backers in terms of the rewards, prints, books, Skype-calls, meetings.. To mail the rewards to everyone and making them costs money too so basically you have to minus those from the amount of 25.000 euro as well, in the sense of what's left after those expenses.

I want to exceed my goal of 25.000 euro, because with that amount I can't even make the book, I will because I will invest myself and/or find another source to fill any gaps. 

I hope this clarifies something for people who don't know how expensive and not lucrative artist-book-making is.

Risks and challenges

I have been working on AUTOMAGIC for over almost four years now. Of course not continuously full-time, but besides the texts and the re-visited graphic design I am pretty far in the process of realization. Having self-published two of my previous books ("happy birthday to you" and "untitled (i've taken too many photos / i've never taken a photo") I have the necessary experience to accomplish this project and do not anticipate any problems.

The goal is to publish AUTOMAGIC at the NYC artbookfair half september 2015 or at OFFPRINT during Paris Photo at the end of November 2015.

All the rewards, which do not include the book AUTOMAGIC itself, will be shipped within a month after the campaign is closed. The rewards where the book AUTOMAGIC is included, will be shipped within a month after the publishing date.

All AUTOMAGIC special edition prints, which will be included in most of the awards are made ONLY FOR KICKSTARTER BACKERS OF THIS CAMPAIGN and those prints will be "kissed-instead-of-signed, like the book itself will be, too!

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge €10 or more About $11

    special thank you email in the form of an AUTOMAGIC GIF which will make your day!

    Less
    Estimated delivery
    11 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge €25 or more About $27

    Equivalent to US $27.50

    5'x7" AUTOMAGIC Special Edition Print

    please mention, this print is only available to Kickstarter backers during this campaign and includes most of the rewards. This print is always << kissed-instead-of-signed >>

    Less
    Estimated delivery
    Ships to Anywhere in the world
    52 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge €40 or more About $43

    Anouk's book UNTITLED (II've taken too many photos / I've never taken a photo)

    (It consists of 112 page newspaper, a poster and a signed & numbered 5'x7" C print)

    + 5'x7" AUTOMAGIC Special Edition Print

    Less
    Estimated delivery
    Ships to Anywhere in the world
    16 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge €50 or more About $53

    Anouk's book PIXEL STRESS

    (a study of stress and art on Wall Street. It is a softcover book with 52 color photographs & photo-montages)

    + 5'x7" AUTOMAGIC Special Edition Print

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge €60 or more About $64

    Anouk's book THE BUNGALOW

    (a sculptural book of images from Brad Feuerhelm’s vernacular photo collection. It is a 272 page hardcover book)

    + 5'x7" AUTOMAGIC Special Edition Print

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge €75 or more About $80

    Anouk's new book AUTOMAGIC, which is of course the focus of this project

    + 5'x7" AUTOMAGIC Special Edition Print

    AUTOMAGIC book and print are both "kissed-instead-of-signed" !

    Less
    Estimated delivery
    Ships to Anywhere in the world
    57 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge €90 or more About $96

    Equivalent to US $99

    Anouk's new book AUTOMAGIC, which is of course the focus of this project

    + your name as a supporter in the colophon of this book

    + 5'x7" AUTOMAGIC Special Edition Print

    Less
    Estimated delivery
    Ships to Anywhere in the world
    45 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge €110 or more About $118

    Anouk's new book AUTOMAGIC

    + your name as a supporter in the colophon of this book

    + 5'x7" AUTOMAGIC Special Edition Print

    + Anouk's book UNTITLED (I've taken too many photos / I've never taken a photo)

    Less
    Estimated delivery
    Ships to Anywhere in the world
    9 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge €140 or more About $150

    Equivalent to US $154

    Anouk's new book AUTOMAGIC

    + your name as a supporter in the colophon of this book

    + 5'x7" AUTOMAGIC Special Edition Print

    + Anouk's book UNTITLED (I've taken too many photos / I've never taken a photo)

    + Anouk's book PIXEL STRESS

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge €180 or more About $192

    Equivalent to US $198

    Anouk's new book AUTOMAGIC

    + your name as a supporter in the colophon of this book

    + 5'x7" AUTOMAGIC Special Edition Print

    + Anouk's book UNTITLED (I've taken too many photos / I've never taken a photo)

    + Anouk's book PIXEL STRESS

    + Anouk's book THE BUNGALOW

    Less
    Estimated delivery
    Ships to Anywhere in the world
    3 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge €250 or more About $267

    Anouk's new book AUTOMAGIC

    + your name as a supporter in the colophon of this book

    + 5'x7" AUTOMAGIC Special Edition Print

    + one A4 / 8'x10" print of an image from AUTOMAGIC with an edition size of 20

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge €410 or more About $438

    Anouk's new book AUTOMAGIC

    + your name as a supporter in the colophon of this book

    + 5'x7" AUTOMAGIC Special Edition Print

    + two A4 / 8'x10" prints of images of your own choice from AUTOMAGIC with an edition size of 10

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge €570 or more About $609

    Anouk's new book AUTOMAGIC

    + your name as a supporter in the colophon of this book

    + 5'x7" AUTOMAGIC Special Edition Print

    + three A4 / 8'x10" prints of images of your own choice from AUTOMAGIC with an edition size of 10

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 3 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge €1,100 or more About $1,175

    Anouk's new book AUTOMAGIC

    + your name as a supporter in the colophon of this book

    + 5'x7" AUTOMAGIC Special Edition Print

    + five A4 / 8'x10" prints of different images of your own choice from AUTOMAGIC with an edition size of 10

    + Skype call with Anouk to discuss work, art, photography, bookmaking, self-publishing or whatever u feel like talking about.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 1 backer
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge €1,400 or more About $1,496

    Anouk's new book AUTOMAGIC

    + your name as a supporter in the colophon of this book

    + 5'x7" AUTOMAGIC Special Edition Print

    + five A4 / 8'x10" prints of different images from AUTOMAGIC with an edition size of 20

    + Anouk's previous 4 books: UNTITLED (i've taken too many photoS / I've never taken a photo) PIXEL STRESS, THE BUNGALOW and THE DAILY EXHAUSTION

    + meeting in New York in Anouk's studio or on a moment to be fine-tuned in another place in the world... to discuss work, art, photography, bookmaking, self-publishing or whatever u feel like talking about.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  16. Reward no longer available

    Pledge €2,000 or more About $2,137

    Anouk's new book AUTOMAGIC

    + your name as a supporter in the colophon of this book

    + 5'x7" AUTOMAGIC Special Edition Print

    + ten A4 / 8'x10" prints of different images from AUTOMAGIC with an edition size of 20

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 3 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)