Timshel (pronounced 'time-shell') is an effortless way for you to document your life story through printed photographs. You select up to thirty photos a month from your iPhone. Those photos are then printed and delivered to you in a sleek, modular shell primed for easy display, organization, and storage.
Our journey with timshel began when we found a box of old photographs and then asked the questions: "What's going to happen to all the digital photos we take with our phones? Are we ever really going to experience those moments again?" We wanted to hold on to our own stories just like our parents and grandparents, and our inability to find a satisfactory solution lead to the creation of timshel.
Timshel consists of three primary components: the app, the prints, and the shell.
The primary function of the iOS app is to add moments from your camera roll to your story in an easy and beautiful manner. The moments that are added to your story are those that are printed and delivered to you each month.
You can also use the app to send your story to friends and family, or purchase a gift subscription so a friend can begin documenting their own story. More than just a functional tool, the app becomes a curated collection of your most treasured moments as time goes on.
The app is going through a rigorous testing process with each successive build. All of the photo functionality has been built with the user account structure and some backend enhancements remaining.
All photos are printed on archival quality thick photo paper with 1/4" white borders harkening back to that instant film experience. The photo is then topped off with a thin UV coat to really make the image pop. Moments will be printed in one of two sizes; (3.5" x 4.7") for rectangular iPhone photos or (3.5" x 3.5") squares for Instagram lovers. The app is smart enough to know the difference so you simply add the photo and timshel takes care of the rest.
When your photos arrive there will be a monthly cover card placed on top. The cover card indicates the month and year for easy organization.
Your moments will arrive each month in a beautiful, sleek, injection molded container with a white matte finish. There will be a matchbox style opening for easy access to each month's photos. The cases are specifically designed to nest with each other, creating a unified collection of moments over time. There is also a thin notch on top which provides for easy display of a particular photo.
The complete set:
We have our first set of functional prototypes and will continue to make tweaks as necessary. The majority of funds raised from this campaign will be used to place our first high volume order so we can offer timshel to more people.
Processes & Values
We're on the path toward becoming a Benefit Corporation, and place a great deal of value on using socially and environmentally sustainable practices. We use FSC certified paper and have processes in place to produce no waste or overages. Our printers and ink are earth friendly and don’t create chemical byproducts like traditional silver-halide processes. Our shells are made out of recycled plastic and are also recyclable themselves.
We will wrap up our technology development in early November including both the app and our backend processing. We will then spend November and December testing our supply chain- from placement of order to moments delivered so that we can begin fulfilling orders and shipping photos in January.
Risks and challenges
We've spent the last few months working with our partners to mitigate as many risks as possible, yet we know there will still be hurdles along the way. We promise to be transparent about challenges, including these:
Ship date: We have built in extra time for the manufacturing process and are confident we will ship by the projected dates, but there is always a chance that things will take longer than planned.
Product changes: As we refine the shell based on additional product testing, slight changes may be made. We'll only make changes that enhance the product experience.
Supplier coordination: We work with a variety of suppliers to source the best materials and ensure the product is developed correctly. Each supplier has its own challenges, which may affect its partners, including us.Learn about accountability on Kickstarter
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