May Update
Dear Backers
Last month we told you about the results of the beta testing programme thanks to the help of our excellent beta testers. The team has made good progress on many aspects that had been brought before you and fixed a lot of the key issues. We’re sure you’ll be glad to hear that we are on track with our adjusted schedule regarding the necessary fixes (see: Full Beta Overview), and we will provide a more detailed update on the resolutions to the engineering solutions that we implemented (particularly the connector) once they are all finalised and verified. Furthermore, we expect to have a full production schedule to share with you in the coming weeks.
In addition to the usual technical information about the project, we also wanted to take the opportunity to improve our transparency when it comes to our internal operations in this update.
1. Core-only Delivery
Before getting into the details about the business, we would like to share with you an idea suggested to us by Patrick Petersen, who is one of our backers.
After our last update, he suggested an alternative to shipping both modules and core together. That is, shipping the core first with a stand alone strap (free of charge) and shipping modules out at a later date once the new connectors are complete.
This is a smart idea because it allows us to get at least a working smartwatch to each of you as fast as possible, which would hopefully make you happier to wait for the modules separately and give you the chance to use BLOCKS as a *regular* smartwatch in the meantime.
We would like to garner your feedback to see whether or not this alternative is a popular option. This way we will have a good amount of data to support our internal discussion.
Given the opportunity to collect data from each of you, we have also included a question about which apps you would most like to see added to the BLOCKS Core (Android Wear, other smartwatch Apps), so that we can focus our resources towards making these available.
Let us know what you think via this link: Core Only + App Survey
Please note: This survey is only for the use of Kickstarter Backers; the Core Only option, if pursued, may not be available for pre-order customers. Dear Backers, your vote here is for data gathering purposes only and does not commit BLOCKS or you, the backer, to the choice you have made.
Below, we have divided up sections to hopefully answer some of your questions and provide some details as to what we’ve been working on and over the past months.
2. Low Level Software FAQ
As you may be aware from previous updates, there were a number of lower level software components of the system which had to be fixed. These had an impact on module detection and reliability, power usage, and system responsiveness amongst other things.
Some of you had more questions about the source code access, Cronologics OS, Linux GPL and status of Kernel development. We will give an update here explaining more of the specifics.
Q: Didn’t you say Cronologics already gave you their source code?
A: Yes, they did. The OS as a whole is composed of lots of different components from various software partners. Cronologics were responsible for the Android system layer, and we have full access to all the source we need there.
Q: Isn’t Linux licensed under GPL? They are obliged to give you the source!
A: Correct, however we are still a relatively small startup compared to some of the giants we are working with, and so when they simply refuse there is not much we can do about it.
Q: What is the status on kernel (re)development?
A: Due to the source code access issues that we had encountered (see point 2. above) we had to re-write a whole lot of code from scratch. However, we didn’t delay and already started to work on this with a new software partner a few months ago. We do have a working kernel which can more-or-less support the device correctly, however there are some parts we haven’t worked on just yet (e.g. patches for the charging driver, interface from kernel space to user space for module access, etc.).
Q: What is the status on module firmware?
A: We are working with an excellent French company called BayLibre. These guys were actually involved with writing firmware for Project Ara, are big contributors to Linux and are extremely transparent with us. We’re in very safe hands here!
In fact, they have been covertly writing about this project for a little while. In case you’re interested, we have included a link to the article here.
3. High Level Software Improvements
Recently we also had dedicated some team effort to work on the higher level improvements to the system (the ones which users, like yourselves, will actually see).
For example, there will soon be a software update rolling out to beta test users with some brand new watch faces:
In addition, we have also been working hard on extending the functionality of our “demo apps” which the device will ship with. These will be available to all backers ‘out of the box’.
Please check out the mock-up of our ‘health app’ below.
We are also working on adding a feature that will track how many calories you burn when running, cycling, swimming, weight lifting etc. The mock-up above shows the app’s ‘basic’ workflow to give you an idea of what to expect. Users can select their activity (which will in future be used to allow the app to calculate calories burned), they can then select whether they are indoors or outdoors (which will trigger/not trigger the GPS); after this you can set a goal, based on time or distance. Finally, you will be able to track your average heart rate and average speed to make sure that you’re hitting your target training zone. This will be your BLOCKS fitness app with integrated sensor data which will provide additional insights to your performance. The best part is, that it will constantly be updated to include data from any new modules that we release, so that you can take your workouts to the next level.
4. Platform Partners
BLOCKS mission is to be the platform for cutting-edge wearable technology. The platform will be unique and challenge the status quo of smartwatches and wearables alike. Our on-going discussions with numerous technology partners make us eager to question what is possible. Please let us know which partner excites you most through filling in the survey here.
A number of us have been active in discussion with various potential platform partners to start to form the basis for collaboration. Whilst we have already mentioned some of these potential partners in previous updates, here are a few more:
Flicktek
At BLOCKS, we believe that wearables offer the perfect platform to unlock the potential of gesture control. Flicktek appear to agree and are doing exactly this, with a dedicated device that offers the most accurate gesture recognition currently available for wearables. Switching apps, initiating commands and navigating through menus on a smartwatch could be much more intuitive than it is today, and companies such as Flicktek are helping us move in the right direction.
Biowatch
Biowatch is developing a clasp that allows you to use your unique vein pattern as a security key. The Biowatch adjustable clasp could be used to replace the current adjustable clasp, adding additional functionality such as biometric security, automotive access control, building access control, companion device and computer login and NFC payments without taking up any space on the wrist!
TapDo
In our last update, we mentioned TapDo’s Kickstarter Project. After further discussion with TapDo, we’d both love to hear what you guys think of a potential TapDo module. It's easy to get lost on the countless applications of TapDo! A simple, little button that lets you access anything, at the tap of a finger. Users set up TapDo by pairing specific commands/apps to different touch points along their fingers, providing extensive quick launch and speed navigation options. Put simply, TapDo is BLOCKS programmable button on steroids.
If you want to know more, you can also check out their Kickstarter page here and/or check out the image and video below!
MicroGen
We already talked about MicroGen here on Kickstarter, and if you remember, MicroGen’s sensory technology harvests energy from vibrations. BLOCKS and MicroGen are currently working together to integrate an energy harvesting power system into a BLOCKS module. Our current estimates suggest that this module could generate as much as 5760 joules of energy in an average day's’ usage. We will have more accurate figures as the prototyping phase progresses.
HeptaSense
Heptasense is a Lisbon-based company that specialise in developing software for gesture recognition and motion analysis. As you can see from the video below, their technology is able to detect muscle signals and use them to trigger specific responses, with no hardware or calibration required. Yeah, we were freaking out when we watched it too.
We envision to use Heptasense software to provide a more natural way to interact with BLOCKS, especially in scenarios in which users are limited to using one hand.
QSun
QSun (formerly QTemp) is a sun safety wearable that tracks sun exposure and notifies users when it's the time to seek sun protection. The QSun team had a successful Kickstarter campaign and delivered the product to their customers in November 2016. Currently, they are developing the second generation of the device and BLOCKS are discussing the possibility of embedding their technology into a BLOCKS module to monitor users' sun exposure throughout the day and help them to prevent sunburn using the QSun app.
what3words
The invention of the GPS has been a great advancement for humankind. Almost instantaneously identifying a specific location anywhere in the world is no easy task. Even then, remembering and communicating coordinates is difficult and it's very easy to make a mistake. Based on a global grid of 3m x 3m squares, what3words converts GPS coordinates into 3 simple words; each 3 word address univocally identifies one 3X3 meter square in the world. That's it.
We are proud to collaborate with this team to bring this powerful idea to our devices, and we would love to hear your opinion about this brilliant idea.
Nydeum
Imagine you're travelling on a busy commute, or you're at school, or in a conference room, where you cannot (or it is hard to) communicate with speech. If often happens that you want to throw someone a line in privacy in the most public of places. With the Nydeum system you can easily write and move around in the menu of your watch. Nydeum uses an intuitive constrained track that leads your finger so that you always input the correct letter without errors. Nydeum also offers a software writing support system that helps to master this input method quickly and easily.
5. Community Developers
From the beta testers to the community developers, it is great to see people getting creative with their BLOCKS devices. In addition to their own personal projects, their efforts also help us improve our own code!
Apps in Idea Phase
LH, one of our developer beta testers has been testing out some interesting ideas. He is looking to develop an app that presents nearby mountain data such as name, peak height, terrain, etc. He is also interested in developing a Password Manager and the infamous Snake game for the device. We will keep you posted on his progress!
Dan, another of our awesome developer beta testers is looking to create an app that provides live score updates (similar to the ESPN app on Pebble), presumably using RSS feeds. If you’re like me (Thomas) and enjoy casual sports betting on the weekends, I’m sure you’ll be as excited as I am about this app. Dan is also sizing up a few other ideas including a Pedometer game, where you can earn prizes or points for hitting your step targets (think Sweatcoin) as well as integrating custom vibration patterns (it’s not what you think I swear).
Further, Pascal, also a developer beta tester, is working on developing new Watchfaces that change with your geographical location, as well as a 3D watch face. Pascal is also looking to develop a Locate your Phone app (similar to the Apple Watch app).
The work of our beta testers so far has made us super excited about getting even more of you onboard and we can’t wait to hear how they get on with their projects.
Apps in Experimentation Phase
Stijn Smits, a member of our developer community has been experimenting with his Phillips Hue app (See Phillips hue lightbulb). Soon enough, (we hope) users will be able to control their smart home lighting straight from their wrist! If that doesn’t impress your friends then we really don’t know what will.
6. Costs Overview
We would like to shine some light to how the project had spent its funds to date. It is important to note here that the total amount of funds that had been spent up to this point is more than double of what BLOCKS had raised in pledges during its Kickstarter campaign. The project is backed by a group of seasoned investors who continue to add tremendous value to the company by bringing strategic advice and operational experience to help with such a complex project.
Overall, more than half (56%) of our total expenditures are directly related to Research and Development (R&D) which includes all external engineering work required to design, implement and mass produce the watch. Typical expenditures include:
The costs of creating prototypes (e.g. testing water resistance before going into full production). At low volumes, this process can be very expensive but it is of course a necessary part of any R&D process.
The cost of tooling - “tooling” refers to the process of building various specialised parts to allow the product to be produced at scale. For example, a mold to shape a plastic component, or a die used for forging metal.
3rd party development and manufacturing costs - a lot of the development work that had been done requires very specific expertise that can only be done effectively with companies that have more many years of experience in their particular field. Although it is expensive, it is definitely worth it to ensure a well built product in the end.
Further 25% were spent on engineers who had worked with BLOCKS since the inception of the project. The first developments took place well before the Kickstarter campaign, in the beginning of 2014. Dozens of concepts were assessed and many prototypes were built to get to Kickstarter alone. Overall, we had previously counted more than 40 people that had been engaged with BLOCKS over the last few years in all sorts of engineering and product design tasks. The next section are General & Administrative expenses that include office rent, legal, freight and postage, and all other expenses related to operation but not directly to the production.
Lastly, 9% of our expenditure were spent towards “marketing” activities. For most part of it, it does not mean money spent on advertisements, but rather salaries of all business development and support staff that had been working tirelessly to engage with backers, partners, press and other external parties that helped us to keep the project moving forward.
To help you understand the components of R&D spending a little bit more, here is a further breakdown of this spending:
As the base of our smartwatch, the core development took more than half (52%) the R&D expenditure. Meanwhile 25% was used for modules research and developments. Also 15% was used to prepare and apply for patents that were granted to protect our unique technologies. Testing Blocks took 8% of the total R&D cost, as it is a very important to make sure to watch is safe and up to standards.
7. Shipping update
The BLOCKS team would like to confirm that, despite the challenging path ahead, we are on-track to begin shipment in early Q3. This time around, however, we intend to release a detailed timeline to keep you fully up to date as we approach the final steps, on a week by week basis. We are excited to share this and are just waiting for a couple of approvals before this could be released.
Working hard on building your future smartwatch,
The BLOCKS Team








