About this project
What is the Wingbrush?
With the help of our new Wingbrush, easygoing interdental cleaning is guaranteed. The patented feeler easily docks on your interdental space, press the Wingbrush and you are done. Stop searching and start finding the interdental spaces!
You do not longer have to bend or injure yourself in front of the bathroom mirror while using floss. Use the Wingbrush while watching TV, checking your smartphone or quickly after every meal. Interdental cleaning made simple!
The use of interdental brushes is associated with lower risk for periodontitis, tooth loss, heart attacks and diabetes.
We did a scientific study on 1000 interdental spaces. The results were clear. With the Wingbrush test persons could reach significantly more interdental spaces than with a conventional interdental brush. On top, the test persons preferred the Wingbrush. It's so easy, that you start cleaning your interdental spaces regularly.
Where can I use the Wingbrush?
Why is the Wingbrush better than floss, sticks and oral irrigators?
Above, we explained the importance of interdental cleaning. But do you clean them every day? You probably don't. All available devices have weaknesses:
Change the size, not the system:
We are starting with 3 replaceable brush sizes. It is necessary to offer more than one size, because every mouth is unique and needs individual prophylaxis.
- ISO 0 (small): Fits in every gap, especially for small interdental spaces, patients with brackets or retainers.
- ISO 2 (medium): For wider gaps or teeth with crowns, bridges or implants.
- ISO 3 (large): Conically shaped bristles, serves a wide range with a small wire. Perfect size for patients with periodontitis or wide gaps.
As seen on:
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During Louis' study of dental medicine, he recognized dentists usually act when it is too late. Dentists repair teeth or extract them because of caries or periodontitis.
Nobody is born with bad teeth. Daily oral care routine is the key for healthy teeth and healthy gum. Interdental cleaning is a important part of this. So, the main question we tried to solve was: How is it possible that everyone is aware of the importance of interdental cleaning, but nobody is doing it? We found the reason in the devices available for interdental cleaning. They either have a bad handling or a bad cleaning power.
In 2012, our dentist Louis quickly got the idea to combine the feeler, known of his oral irrigator, with his interdental brush. After first tests with lots of superglue all over our teeth, we knew that it could work. Market research of Burak and Marc showed, that nothing similar is available in the market.
After convincing M+C Schiffer GmbH, the biggest manufacturer of oral care devices in Europe, of our patented idea, we started making the Wingbrush reality. With each prototype, interdental cleaning became more simple and pleasant. A scientific study of the University of Bonn with almost 1000 interdental spaces showed a great advantage in handling and reachability of interdental spaces.
The results motivated us to found our company called LUORO. The vision is to simplify oral care with innovative products. The Wingbrush is our first product.
We are ready to start, please support us to establish the Wingbrush in every bathroom.
Below you find just some sources highlighting the problem with flossing and the importance of interdental cleaning:
- Medical benefits of dental floss unproven
- The effectiveness of interdental brushes
- Why should I use interdental brushes?
- Is flossing your teeth a waste of time?
A little bit more scientific evidence for all dental nerds out there:
- Evidence suggests that interdental cleaning with interdental brush is the most effective method for interdental plaque removal.
- No studies reported the effectiveness of flossing plus toothbrushing for preventing dental caries.
- Use of floss/interdental brushes is associated with lower risk for new cardiovascular events.
This project is promoted by Jellop, a direct response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.
Risks and challenges
We reduced the risks to a minimum. Four years of development turned an idea into a product. Our study with the university of Bonn confirmed that all requirements are fulfilled.
We are cooperating with a major producer of oral care products in Europe, the M+C Schiffer GmbH. Our product is patented and all development steps were made in cooperation with M+C Schiffer, so we can guarantee a high quality oral care product.
M+C Schiffer is ready to produce, we need your support to press the button and start the production!
There is always a little risk that things don't go as planned, whether it's a delay in the manufacturing timeline, shipping date or something else. We promise to communicate honestly and work around the clock to solve any upcoming problems.
Our range of three different sizes means that you can choose the perfect size for your interdental gaps. Your gaps may vary, maybe you need more than one size. In our Starter-Set you will find all three sizes and you can test, which one fits.
The brush should fit comfortable into your interdental space. If you have to force it heavily, it is too big. If you do not know your size, our Starter-Set in combination with the Refill-Set ISO 0 is perfect to get started.
No problem! We will ship out our brushes worldwide, also after the Kickstarter campaign.
Like a toothbrush, you can wash the toothbrush and use it again. The life-time depends on how often you use it and how well you clean it. Most interdental brushes last 2-3 days (if you use it every day). The brush of our Wingbrush is guided by the smart feeler, so it lasts longer and breaks fewer.
We suggest to clean the approximal gaps before brushing your teeth. By using the Wingbrush, plaque is removed. The active ingredients of toothpaste can then reach all the surfaces of your teeth.
It is best to clean your interdental spaces once within 24 hours. We know that is hard, but this is the time it takes for bacteria to spread, build acids and attack your teeth.
The Wingbrush is perfect for people with braces. Tooth decay and gum disease can be the result of plaque between your braces. The Wingbrush helps you to access the space between the wire and your teeth to prevent plaque.
We’ll send you the Wingbrush in Kickstarter-green (see the images above).
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