About this project
Salt Lake City’s independent music festival:
Crucialfest is on a mission to promote local music nationally, and bring in badass bands from out of town. In the process we hope to provide Salt Lake-ians with a memorable experience and a dose of Salt Lake City pride. Please show your support by donating today!
(& Check out the rewards we’re offering, we think they’re rather decent.)
CrucialFest 3 runs June 26-29 at venues across the SLC-metro area including all age hot spots Kilby Court and The Shred Shed, and hipster favorites Urban Lounge and Bar Deluxe. It features 68 performers in a range of genres with an emphasis on down-tuned rock and roll varieties and hip hop. The event culminates in an all day street fair where local artists, businesses, and performers come together to celebrate the unique culture of our city.
Crucial Fest bridges the gap between the arts and the public:
CrucialFest highlights the unique culture and talent of Salt Lake City. By providing local artists and musicians with an audience we encourage both parties to be active participants in our community. The result is a stronger dialogue between social groups and a spirit of unity among subcultures. CrucialFest expands on traditional ideas of art space. In years past we’ve accomplished this by hosting a daylong event at Liberty Park where we showcased musicians, artists, crafters, businesses, and food trucks. This year we plan to throw a similar day-event on Exchange Place. We promote the arts of Salt Lake City not only to its citizens, but also to the rest of the nation. We invite 10-25 regional performers to attend each year and as a result we’ve seen growth in national attendance and improved Salt Lake’s reputation as a hub for music lovers.
A unique boost to our economy:
CrucialFest stimulates independent businesses, artists and musicians, and city development. Graphic artists, production companies, print shops, music venues, and record stores benefit from CrucialFest. Bands and artists are compensated for their performances and given the chance to sell merchandise, gain fans, and develop their craft. As mentioned, this year we will invite people to experience our new favorite area for music in Salt Lake, Exchange Place. This will boost awareness of the area, making it a more attractive place to do business.
Why use kickstarter?
Funds generated from kickstarter will help us expand Crucialfest 3 in a number of significant ways, by enabling us to:
1)Avoid turning to national, corporate sponsors for funding
2)Keep ticket prices low
3)Fund and throw a day-market event on Exchange place Saturday, 6/29
4)Pay bands what we think their performances are really worth
5)Invite more notable regional talent
6)& Otherwise cover our costs, which primarily consist of performance payouts, venue rentals, advertising, marketing, promotional materials, merchandise, graphic design, permitting, insurance, and last but not least, our time
Risks and challenges
Our biggest challenge is expanding the festival to have a regional following in the western US. We hope to accomplish this by doing what we can year by year to bring on higher caliber performers, both local and regional, and let them attract an audience. Whatever other challenges may arise, we are committed and determined to meet them. We have our time, our experience, and our community to aid us!Learn about accountability on Kickstarter
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