Article review from Professional Photographer Magazine on sale from 27th August 2014.
First hands on impressions
BounceLite’s inventor Tony, a professional photographer, has worked in fashion, advertising and has travelled the world over. This said, in no sprawling desert or bustling city could he find the solution to a problem that has shadowed him and millions of other photographers since the invention of the flashgun.
The problems with current diffusers are numerous: they are more often than not limited to one function, fall off easily, are a struggle to take on and off or look awful. The need for a premium modifier that bucks the trend is greater now than ever.
We believe that Tony, after three years of forethought, has finally realized the answer to the flash diffusion question. The working BounceLite design was conceived by a team of product design consultants after being drawn in its raw form originally by Tony. The working prototype was then aided in construction by specialist bureau, Prototype Project.
We’ve paid great attention to detail on each section, tackling every individual aspect of the BounceLite as its own project. Whether perfecting the diffusion, filtration or mounting technology, we were determined to create a modifier, which stands on its own as a piece of certified, premium hardware.
The result is a fully operational, beautifully designed final product, ready for manufacture. An offering to the photography world and to this community at Kickstarter who we hope will appreciate everything we have come to love about BounceLite.
With some hard work, we’re looking to continue designing products under the company name Fotocapio. There are a number of exciting and innovative new ideas in the pipeline here and we’re optimistic we can continue to contribute to the ever-growing field of photography.
Risks and challenges
We have invested in the patent, industrial 3D design and production of three highly evolved versions of BounceLite by rapid prototyping to arrive at six final working models, used for testing. The design is now ready for mass production. We have already part of the deposit for tooling cost, that’s why we are only looking for a £28,000 target.
If we see funding hit £28k, we know we have a winning product, and will immediately give the green light to the production process. We’re not going to wait until the funding deadline to start production.
All the constituent parts of BounceLite have been carefully identified and matched to various compatible material choices and manufacturing processes. The largest part of the production is the tooling mould, and we are currently working with a UK based precision moulding company, which has been established for over 45 years. With their extensive knowledge, experience and support we are confident that with KickStarter funding we can manufacture BounceLite in the UK.
By basing the manufacturing process in the UK, there are clear advantages. Not only can it minimise the risks associated with factories overseas, like freight and shipping, which can easily erode lead times but we can also closely monitor quality control and be closer to the production process.Learn about accountability on Kickstarter
- (30 days)