Union Square, Somerville is known for its niche retail, ethnic markets and artistic diversity. With significant redevelopment and much change anticipated, now is the time to put existing businesses in the spotlight to root them further into the economic landscape.
With gumption and an entrepreneurial spirit, Gabriela and Priscila Miculic opened Kawaii-me boutique with the goal of providing women with stylish clothing at affordable prices. What started as an idea to give their store some visibility turned into a vision of creating an event that suggests a fashion and beauty district in Union Square, involving and uniting a network businesses.
Loop around the Square on a Saturday afternoon, get measured for a suit or shop ready-mades, stop by the Salon for a hair cut and end the evening with dinner, drinks and music at one of the many fine restaurants in the Square.
Our installation, designed by Sophia X. Chang, will give participants a backstage experience at a fashion show. There will be hair, make-up and clothing stations along a winding path where event goers can try out new styles, walk the runway and pose for a photo-op.
Our participants so far include Kawaii-me boutique, fashion designer Nillton Rodrigues, Nervous System, Secret Ships, photographer Cila Miculic (who made our kickstarter video) , Kaya Beauty and Spa and Salon 22. We are in the process of recruiting more Union Square Salons.
We've had the good fortune of a partnership with the Somerville Arts Council who has sponsored our event in part. Click here for date, time and location of our event.
We need your help with the cost of materials to build our one-of-a-kind installation that will transform an industrial space (pictured below) into a place of delight.
Any contribution is meaningful. Thank you for your time!
$15 or more: Three fantastic items! A 36-page book titled “Somerville: City of Lights,” which includes color photographs, interviews and essays about the vibrant displays created by residents of Somerville, courtesy of the Somerville Arts Council + Bookmark featuring unique illustrations by fashion designer Nillton Rodrigues + 11" x 17" event poster printed on heavy matte card stock.
$25 or more: Three fantastic items! A 132-page color book titled "Nibble" which explores how food tells a story about Union Square, Somerville. Nibble includes over 25 recipes from the folks at Taza, Casa B, Hightland Kitchen, the list goes on—and fabulous cooks, including the Mayor Joseph Curtatone’s mom, Maria! This book comes courtesy of the Somerville Arts Council + Bookmark featuring unique illustrations by fashion designer Nillton Rodrigues + 11" x 17" event poster printed on heavy matte card stock.
For $35 or more: A beautiful set of 10 limited-edition postcards featuring fashion illustrations by Union Square designer, Nillton Rodrigues.
For $45 or more: Comfort for your couch. A pair of hand made 18" x18" pillows by Kawaii-me (see images below for fabric options) + personal wardrobe consultation with Kawaii-me boutique owner Gabriela Miculic.
For $50 or more: Impress your friends with a paper wall sculpture by Sophia Chang inspired by the form and materials of Kawaii-Me event canopy.
For $75 or more: An enchanting gift for the home. You will receive a set of three framed photographs by Cila Miculic depicting iconic London: the Big Ben, the London Eye, and Trafalgar Square.
For $100 or more: Pick up some basic sewing skills to start your own projects. 1 hr basic sewing lesson with fashion designer Nillton Rodrigues in his Union Square home studio.
For $200 or more: Strike a pose in your new outfit. 30 minute photo shoot with photographer Cila Miculic at the Boston public garden. 30 touched up digital files included. Photo shoots take place between May 15th - June 31st.
For $600 or more: A great Anniversary present. Custom designed and tailored 2-piece men's or women's outfit or dress by fashion designer Nillton Rodrigues.
For $1,000 or more: Everything listed under $1,000
For $1,500 or more: Get the Kawaii-Me canopy for your next big event. Customization available for additional fee
Risks and challenges
The time schedule on this project is tight and will require organization and efficient management of the many participants involved. I have a significant amount of experience with working quick deadlines and organizing production on building projects. Our team, which includes the Somerville Arts Council, has a great network of people and who can help with physical production. More of Sophia X. Chang's past installations can be seen on her website: http://sophia-chang.com/Learn about accountability on Kickstarter
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- (30 days)