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Update #2

a new $35 reward: the limited edition urban rabbit hole t shirt

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remember that time? well, it's back!

the urban rabbit hole t shirt now joins the rewards for the wonderland journey.

be part of the story, and create your own story too!

here's what www.trendcentral.com wrote about it:

My Urban Rabbit Hole

New t-shirt brand allows people to map personal experiences

The brainchild of a journalist and a marketing whiz, My Urban Rabbit Hole is a new customizable t-shirt brand, community gathering, and celebration of local living all in one. At the tangible level, it is a t-shirt with a map of a city on it, but the concept goes far beyond silk screened cotton: individuals use permanent red fabric paint to plot five points on the map that have personal significance to them, telling their stories through urban geography. Turning the t-shirts into an experience unto themselves, the t-shirts can’t just be purchased. The process of getting one’s hands on the garment includes “a series of mysterious hoops, clues and trap doors,” one element of which includes procuring a secret quickly-expiring password which is the only way to gain entrance to the website.

Lucky recipients pick up their t-shirts at an invite-only, live participatory art event where they plot their personal reference points, and reflect and share their stories. Currently, the t-shirts are only available for lower Manhattan but there are plans for t-shirts for Berlin, Istanbul, Shanghai and Barcelona. In today’s global and mobile environment, young people are increasingly looking to forge a personal connection with their local communities through buying locally produced goods and participating in local clubs and events. More than that, local neighborhoods are also being recognized as a key contributing factor to the formation of personal identity. And with the growth of the visual mapping trend, expect even more products to use physical locations to help consumers document and share their stories.

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    grassroot carrot: as well as blowing some magic bubbles of gratitude for you on our journey, we will send you 14 rabbit hole e-postcards - with insights and coverage - sent daily from the journey.

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    0 backers Limited (300 left of 300)

    the urban rabbit hole tshirt - designed by the rabbit hole along with couture fashion designer victor de souza - was created in 2009 to narrate a social anthropological predicament in new york. to receive a customizable limited edition t shirt, those interested signed up and upon approval of a creative submission were invited for an evening of storytelling and revelry in a secret tribeca gallery. for our wonderland journey, we offer this t shirt - with instructions and toolkit to customize it. each t shirt tells a story, your story.

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    3 backers Limited (197 left of 200)

    bronze carrot: you've sincerely touched us and we'd be ever so delighted to meet you. your mouse trap invitation will be mailed to you for the invite-only experiential event in new york this fall that will retell the mystical journey and exhibit the 7 works.

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    3 backers Limited (197 left of 200)

    silver carrot: your curiouser and curiouser spirit deserves a membership journey down the rabbit hole! your red key to wonderland awaits. mailed to your home, this membership key unlocks our secret hatch containing access codes and clues to all rabbit hole invite-only exhibitions and happenings. the hatch will be physically placed in a city before a rabbit hole event.

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    1 backer Limited (49 left of 50)

    gold carrot; your immense generosity brings a piece of our journey to you. we'd like to thank you with a special souvenir from the trip - a postcard mailed to you, signed by each of the 7 artists with a personal insight or tale personal story tale about the journey from each.

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    2 backers

    platinum carrot: for your true belief, we invite you to become part of our creative process... ask us one intriguing question while on the journey and we will explore and discover the answer for you, video tape it and send it to you digitally while en route.

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  • Pledge $1,500 or more
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    diamond carrot: you are an official rabbit hole patron. each of the 7 original works will formally attribute your name as a patron, announced at the experiential event in new york, on our social media channels and in press articles.

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Funding period

- (30 days)