£6,831
pledged of £22,000pledged of £22,000 goal
45
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Mon, January 1 2018 8:12 AM UTC +00:00
Scott HallsworthBy Scott Hallsworth
First created
Scott HallsworthBy Scott Hallsworth
First created
£6,831
pledged of £22,000pledged of £22,000 goal
45
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Mon, January 1 2018 8:12 AM UTC +00:00

About

Freak Scene is a currently a 28 seat, oriental diner, pop-up restaurant located opposite London's famous meat market, Smithfield's. We kicked off in July 2017 and initially planed to operate until Mid October. But, things went really well and we extended our short term rental agreement until December 30th. 

The idea behind doing a pop-up is simple; we wanted to test the water with our concept - an approachable Oriental diner of sorts which served creative oriental tapas sized plates alongside fun cocktails, killer sake, a couple of great beers and a small but well thought out wine selection. And by all accounts - it works really well! We've had a fantastic reaction to our offering so now its time to shift it into a permanent site.

After trawling the London property market we've found the ideal location. Its a short walk from our pop-up, its kitted out and ready to go and it means we'll go from 28 seats to around 60. We couldn't have found a more suitable space with such a sensible rent. Stoked!

But, despite having such a successful initial run as a pop-up, we don't have the cash reserves to fund the move. We hope you are excited about our rewards and to be a part of what we hope will be the first of several Freak Scene diners around the globe.

Freak Scene is an absolute passion for us. The sense of pride we all feel at the end of our ridiculously long days is like winning the gold medal at the big  event! Its worth the slog and we love it.

Thanks to everyone who's taken the time to consider backing us and big big love to all that get involved. We'd be over the moon to continue serving you in 2018 and beyond.

Risks and challenges

Ive been working on restaurant openings all around the world for several years now -so many, I may have lost count! That said, each one has its own unique set of challenges and my experience tells me that this time around we must pay special attention to staffing costs, cashflow and a well thought out digital media, PR and marketing program.

Often when a restaurant launches, those running it will want to staff it up on day one the same way you'd staff it one year in. This can cause some irreversible damage to your cashflow plan if your a small company operating without large reserves. When we launch in the new location we will set out in much the same way as we did at the pop-up; a small enthusiastic team who are up for the challenge. Staffing levels will only be increased when we see the business grow.

Scrutinising our expenditure and setting aside time each day to review our cashflow and flash costs is one of our most important tasks. We make far better decisions when we we stay focused and up to date.

We are lucky in the sense that Freak Scene has already generated some great coverage with the pop-up. But, we can't expect that to carry us along at the new location, we still have a lot of hard work to do. Expect more fun and exciting digital media from our outsourced digital media manager Ian Ascough of Those Fellas. We also have a great PR and marketing plan which includes getting our story out to the mass of offices in and around the area plus we are looking to get involved with the summer food and music festivals around the UK. We've done this before and its a brilliant way to shout about our offering whilst allowing folks to taste it too.

There's bound to be a couple of curve balls as well and having been a part of failed restaurants as well as highly successful once I'm confident that I'm equipped to take them on. Its not often we want to talk about our less than successful moments but I think its those experiences that teach us the most.

Opening a restaurant takes a lot of hard work and focus and they are the two main reasons that we have been successful in the past. We can't wait to get stuck into it again.

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Support

  1. Select this reward

    Pledge £8 or more About $11

    'Japanese flasher' beer coaster

    Beer mat coaster with Freak Scene logo on once side and Japanese flasher on the reverse. Limited print run.

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    Pledge £15 or more About $20

    Freak Scene shot glass

    Limited run shot glass sporting the Freak Scene logo. Fill it with 60ml of your favourite libation! Those in the know will know what goes into ours!

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    Pledge £30 or more About $39

    Freak Scene summer tour 2018 Tee

    A one off T-shirt - designed especially for our run of pop-ups, festival appearances, dinner parties and bbq's over the summer of 2018.

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    Pledge £35 or more About $46

    Freak Scene spring poster

    The design is directly ripped off from a painting of our top spring ingredients by Freak Scene partner Phar Shaweewan. Screen printed and looks even better when its framed.

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    Pledge £35 or more About $46

    Junk Food Japan by Scott Hallsworth

    Signed and dedicated copies of Scott Hallsworths latest gastronomic journey Junk Food Japan. Boasts no less than 85 naughty words and 100 killer, easy to cook, Japanese inspired dishes. Photographed by the legendary David Loftus.

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  6. Select this reward

    Pledge £40 or more About $53

    Your name on our founders wall

    We've spotted a really sweet wall in our potential new home that (should) has your name on it! Tell us your legal name, a nickname, someone you'd like to surprise or your Tinder handle - we'll paint it on our wall and you'll be able to snap selfies with it until the end of time!

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  7. Select this reward

    Pledge £45 or more About $59

    Freak Scene v Lucky 7 trucker cap

    Nobody makes trucker caps better than the folks at Lucky 7. Literally get your 'Freak' on (your head). Best quality caps in the business!

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  8. Select this reward

    Pledge £50 or more About $66

    Ticket - Freak Scene summer BBQ party

    Watch us slave over charcoal and firewood bbq's, a fire pit and a home made Chinese duck roasting kiln. Marvel at the wonders of oriental vegan bbq - its about to become a thing! Live music and jam session.

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    Pledge £50 or more About $66

    Pre-opening menu tasting

    Taste the new menu before anyone else. Scott will talk you through each dish and join you for desserts at which time you can tell him its all rubbish and he needs to go back to the drawing board. Limited seats available.

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  10. Select this reward

    Pledge £60 or more About $79

    Dumpling brunch for 4

    We sat around dreaming up our ultimate dumpling brunch and decided that it also had to include an oriental bbq element - we can hardly wait to unleash this one! Its happening every Saturday and Sunday at Freak Scene.

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    5 backers
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  11. Select this reward

    Pledge £80 or more About $105

    Japanese Foie Gras Project - RARE!

    Scott Hallsworths first cookbook which cannot be found anywhere - not even Google can help you with this one! Signed and dedicated to the lucky recipient.

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  12. Select this reward

    Pledge £100 or more About $131

    Freak Scene V.I.P. BLACK CARD

    Priority bookings and invites to our monthly chefs table dinners. Special treats upon every visit. Looks really sweet in your wallet or purse.

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    7 backers
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  13. Select this reward

    Pledge £100 or more About $131

    Ticket to the Freak Scene launch party

    Party like its 1982 - which was when Prince released 1999. Swoon through platters of mini-Freak Scene dishes, dash through the sake fountain and bust some bad ass moves to live music and DJ action. Goodie bags for everyone who is good. Limited availability

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  14. Select this reward

    Pledge £100 or more About $131

    Masterclass with Scott Hallsworth

    Spend a Saturday afternoon with Scott whilst cooking, drinking and chatting. He may even break out the guitar - he may not.

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    4 backers
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  15. Select this reward

    Pledge £100 or more About $131

    Dinner for 2

    New menu, our pop-up classics and an all new space. Bring your all time favourite dining buddy and tell em your a backer. Grin and point at your name on the founders wall!

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    4 backers
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  16. Select this reward

    Pledge £200 or more About $263

    Dinner for 2 NEW YORK Pop-up

    We are popping up for a brief stint in NYC in summer 2018. Come and see what happens when we fire up the kitchen and cook with the local ingredients - NY inspiration!

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  17. Select this reward

    Pledge £220 or more About $289

    Pre-night out snacks and drinks for 10

    Post work, pre-party gathering at Freak Scene. Generous snacking platters and libations. Late afternoons and early evenings only.

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  18. Select this reward

    Pledge £250 or more About $329

    Freak Scene freak-out at the office

    Be the office champ and have Freak Scene roll up with platters (you bespoke em) of our oriental goodies for lunch or a post work gathering. Generous portions for 15, a little less generous when the uninvited office next door shows up.

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  19. Select this reward

    Pledge £300 or more About $394

    Dinner for 6

    New menu, our pop-up classics and an all new space. Bring your mates and tell em your a backer. Grin and point at your name on the founders wall!

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    1 backer
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  20. Select this reward

    Pledge £400 or more About $526

    Dinner for 4

    New menu, our pop-up classics and an all new space. Bring your mates and tell em your a backer. Grin and point at your name on the founders wall!

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    3 backers
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  21. Select this reward

    Pledge £1,000 or more About $1,315

    Private dining at home

    Scott and Phar have done private catering for some pretty heavy hitters in the past. Think cats such as Michael Jackson, Bill Clinton, the Beckhams, Roman Abramovich, Renee Zellweger, Tom Cruise, the Foo Fighters, ahhh the list goes on! Have a bespoke Freak Scene dinner for up to 14 guests at your place (or surprise a friend when we roll top at theirs - imagine!?).

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    2 backers
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  22. Select this reward

    Pledge £6,000 or more About $7,889

    Exclusive use of Freak Scene

    Take over our entire new space for a evening (if we are successful we will have a very large new space). We are happy to bespoke your entire evening including either live music or DJ. Up to 85 guests.

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Funding period

- (20 days)