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$43,643 pledged of $40,000 goal
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All or nothing. This project will only be funded if it reaches its goal by .

By Marianne R. Petit
$43,643 pledged of $40,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About

THE PROJECT

A single volume pop-up book complete with scroll, printable paper craft activities (including coloring book pages, cut and assemble activities and 3D sculptures), and animations based on the Struwwelpeter by Heinrich Hoffman.

BACKGROUND 

I'm an artist who makes things: pop-up books, animations, things for the internet, things with electronics, and more. Several years ago, I decided to make a series of handmade editioned books (accordion, pop-up, carousel, tunnel, and more) based on Heinrich Hoffman's "Der Struwwelpeter." The children in this classic storybook collection encounter such disastrous consequences for their misbehavior, I was completely inspired!

Hand-made edition accordion pop-up book of Shockheaded Peter.
Hand-made edition accordion pop-up book of Shockheaded Peter.
Handmade tunnel book from The Story of Little Suck-A-Thumb
Handmade tunnel book from The Story of Little Suck-A-Thumb

My books have been exhibited internationally and can be found in museum, library, and personal collections all over the world. This is wonderful. (Thank you, Maddy Rosenberg and CENTRAL BOOKING!) That said, I realized that most of my friends can rarely see, much less own, the books themselves, because handmade books are so labor intensive, are in limited editions, and exhibited in very specific venues.

THE STRUWWELPETER

In 1845 Heinrich Hoffman created Der Struwwelpeter for his son in response to what he perceived to be a lack of good children’s books. The book became widely popular among children and adults. 

The ten stories include: Shockheaded Peter (lack of personal grooming leads to unpopularity); The Story of Cruel Frederick (if you are a bully, someone will bite back); The Story of Little Suck-A-Thumb (if you suck your thumb, the evil tailor will jump through the window and chop it off);  The Story of Augustus Who Would Not Eat His Soup (if you don't eat what you are given, you will starve to death and die); The Story of the Inky Boys (a tale of racism that has been adapted for this 21st century retelling); The Story of Pauline and the Matches (if you play with fire you will burn to death); The Story of the Man Who Went Out Hunting (if you go out hunting, the animals will fight back); The Story of Fidgety Phillip (if you don't still at the table, terrible accidents occur); The Story of Johny Head in the Air (if you don't watch where you are going, accidents  will occur); and The Story of Flying Robert (if you go out in the rain, the wind will pick you up and carry you away forever.)

THE KICKSTARTER: TO FUND A SINGLE-VOLUME POP-UP BOOK

I have decided to make and self-publish a single-volume collection containing all 10 stories so that everyone can have their own copy!

To do that, I am taking all the original artwork and re-imagining each of the original books into a single spread. Here are some samples:

Shockheaded Peter
Shockheaded Peter
The Story of Pauline and the Matches
The Story of Pauline and the Matches
Sample Pop-Up Spread of the Story of Johnny Head in the Air
Sample Pop-Up Spread of the Story of Johnny Head in the Air

DIY PAPERCRAFT ACTIVITIES

In addition to the single volume pop-up book, I have also created coloring book pages and DIY paper craft activities so that anyone can build their own Shockheaded Peter toys, sculptures, and more. 

Coloring Book Pages
Coloring Book Pages
Shockheaded Peter 3D Paper Craft
Shockheaded Peter 3D Paper Craft

ANIMATIONS

As an added bonus, I animated each story (with music composed by both myself and the amazing Ithai Benjamin.) The animations are available from the pop-up book itself through AR or through a complete digital copy of the book.

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Shock-Headed Peter Animation Description: Just look at him! there he stands, With his nasty hair and hands. [Animation of crowd staring at Peter in circus tent] See! his nails are never cut; They are grimed as black as soot; [Animation of hand with long filthy nails underneath a magnifying glass] And the sloven, I declare, Never once has combed his hair; [Animation of Peter standing before a mirror, looking quite unkept] Anything to me is sweeter Than to see Shock-headed Peter. [Animation of Peter once again in circus tent breaking through bars to the horror of onlookers shielding their eyes and faces.]

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The Story of Flying Robert Animation Description: When the rain comes tumbling down, In the country or the town, All good little girls and boys, Stay at home and mind their toys. [Animation of traditional home in the rain] Robert thought, - "No, when it pours, It is better out of doors." Rain it did, and in a minute, Bob was in it. Here you see him, silly fellow, Underneath his big umbrella. [Animation of Robert walking in the rain, carrying a big umbrella and wearing a fisherman's hat] What a wind! Oh! how it whistles Through the trees and flow'rs and thistles. It has caught his big umbrella; Now look at him, silly fellow. [Animation of Robert standing, holding his umbrella against the wind, as leaves and rain come towards him. Eventually his hat flies off.] Up he flies, To the skies. No one heard his screams and cries; Through the clouds the rude wind bore him, And his hat flew on before him. [Animation of the wind picking Robert up and carrying him off the ground.] Soon they got to such height, They were nearly out of sight! And the hat went Up so high, That it almost touch'd the sky. [Animation of Robert floating higher and higher in the air.] No one ever yet could tell Where they stopp'd, or where they fell; Only this one thing is plain, Rob was never seen again! [Animation of a tiny silhouette of Robert high in the air, off in the distance.]

Animation activated from Pop-Up book and playing on phone
Animation activated from Pop-Up book and playing on phone


PROTOTYPES AND DEMONSTRATIONS

Last year, I demo'd the prototypes at New York Maker Faire with the wonderfully talented Jody Culkin. Our table "Telling Stories with 21st Century Pop-Up Books" got a lot of attention! 

Crowd surrounding demonstration of books at Maker Faire New York
Crowd surrounding demonstration of books at Maker Faire New York
Featured on Make and Makezine!
Featured on Make and Makezine!

We won both an Editor’s Choice and a Best in Class ribbon! Plus, we were featured on the Make website and Gareth Branwyn wrote a lovely review on MakeZine

VISITING FACTORIES

This past fall, through the generosity of my incredible friends Matthew Belanger and Dee Hu, I got to visit printing and paper assembly factories in Guangzhou, China. I visited several factories to familiarize myself with the process, compare quality, and observe conditions. It was amazing to see the process of books being made first-hand and I picked a factory I feel really good about So ... we're ready to go.

With Dee at the factories!
With Dee at the factories!

MY GOAL

The money I’m raising will be used to cover the print and hand assembly costs for a minimum run of 3,000 books. The final book will be 8"x10"x1.25" and will contain a scroll that is 8.4"x33.8.

If the goal is met, I'll move forward -- which means signing a contract, delivering all the files complete with original art, die cuts, etc. The factory will then send me a mockup sample, and once approved the book goes into production.

I will need to ship the books from China to the United States. I will then work with a fulfillment company which will be responsible for storing and delivering book orders. Selling 1000 books would be the minimum number of books for the fulfillment company of my choice.

REWARDS

There are many rewards to choose from! 

Pledge $1 or more and you will get a big Thank You!

  • I am so appreciative of any and all support, and I will tell the world of your awesomeness via social media!

Pledge $35 or more and you will receive the Digital Book Pack

  • A digital copy of the book (either interactive pdf or epub) version complete with animations and multimedia. 
  • The digital papercraft kit (downloadable PDF file that contains 4 coloring book pages, cut and assemble Shockheaded Peter Jolly Jumper, Slat Sculpture, and 3D Sculpture.) 
  • (Estimated Delivery: August 2018)

Pledge $60 or more and you will receive the Book

  • 1 hardcover copy of the book + scroll (with animations and multimedia embededded through AR) 
  • Domestic and International Shipping and Handling Rates Apply (Estimated Delivery: November 2018)

Pledge $75 or more and you will receive the Complete Book Pack (this is a good one!)

  • One hardcover copy of the book + scroll (with animations and multimedia embededded through AR) 
  • A digital copy of the book (either interactive pdf or epub) version complete with animations and multimedia, so you can have it on your phone wherever you go. 
  • The digital papercraft kit (again - the downloadable pdf file of coloring book pages, 3D paper craft, and more) 
  • Domestic and International Shipping and Handling Rates Apply (Estimated Delivery: November 2018)

Pledge $100 or more and you will receive The Collector Pack with Original Art (I love this one!)

  • One hardcover copy of the book + scroll (with animations and multimedia embededded through AR) 
  • A digital copy of the book (either interactive pdf or epub) version complete with animations and multimedia, so you can have it on your phone wherever you go 
  • The Digital Papercraft Kit (again - the downloadable pdf file of coloring book pages, 3D paper craft, and more) Free shipping to the US. International shipping fees will apply. 
  • Plus, one original signed open edition Shockheaded Peter Paper Cut! 
  • Domestic and International Shipping and Handling Rates Apply (Estimated Delivery: November 2018)

Pledge $400 or more and you will receive The Book Pack + Paper Engineering Workshop (This is fun!!) 

  • One Hardcover Copy of the book + scroll (with animations and multimedia embededded through AR) 
  • A digital copy of the book (either interactive pdf or epub) version complete with animations and multimedia, so you can have it on your phone wherever you go. 
  • The Digital Papercraft Kit (again - the downloadable pdf file of coloring book pages, 3D paper craft, and more) 
  • One 3-hour group workshop (for you and a friend) in basic paper engineering (Note: workshops will be held in New York City. For those outside of New York, recorded video downloads will be available.) 
  • Limited: 50
  • Domestic and International Shipping and Handling Rates Apply (Estimated Delivery: November 2018)

Pledge $1,000 or more and you will receive the Collector Pack + Two Original Handmade Editioned Struwwelpeter Books

  • One Hardcover Copy of the book + scroll (with animations and multimedia embededded through AR) 
  •  A digital copy of the book (either interactive pdf or epub) version complete with animations and multimedia, so you can have it on your phone wherever you go. 
  • The Digital Papercraft Kit (again - the downloadable pdf file of coloring book pages, 3D paper craft, and more) 
  • One original signed open edition Shockheaded Peter Paper Cut!
  • One Copy of the original "The Story of the Man Who Went Out Hunting", 2014 Eleven paper cuts mounted on Canson watercolor paper, with Cover and Text pages (13 pages total) in handmade box 9 x 13.25 inches, edition of 30.
  • One copy of the original "The Story of Flying Robert", 2010 Flag Book, 8 x 5 inches, Canson watercolor paper edition of 50. 
  • Limited: 20
  • Free shipping. (Estimated Delivery: December 2018)

Pledge $2,000 or more and you will receive the Collector Pack plus a Limited Edition Handmade version of the Complete Single-Volume Book (with electronics) 

  • One Hardcover Copy of the book + scroll (with animations and multimedia embededded through AR) 
  • A digital copy of the book (either interactive pdf or epub) version complete with animations and multimedia, so you can have it on your phone wherever you go. 
  • The Digital Papercraft Kit (again - the downloadable pdf file of coloring book pages, 3D paper craft, and more) 
  • One original signed open edition Shockheaded Peter Paper Cut!
  • Handmade version of the Single Volume Struwwelpeter, 10 spreads digitally printed on Moab Bright White rag paper with fully archival pigmented ink. Includes LED lighting and LCD panel. 13 x 9.5 
  • Limited: 15
  • Free shipping. (Estimated Delivery: December 2018)

THANK YOU!!

There are so many people to thank already, for their generosity, support, expertise, and time. You have been amazing. Margot A, Keith Allen, Shelby Arnold, Matthew Belanger, Mindy Belloff, Ithai Benjamin, Sally Blakemore, Gus Chalkias, Rodolfo Cossovich, Jody Culkin, John Dimatos, Colette Fu, Laurie Frick, Aaron Glazer, Marcela Godoy, Christian Grewell, the Petit-Hall family (Caleb, Cecilia, Jed, Matt), Kyra Hicks, Dee Hu, Mark Lerner, Krystal McLeod, Allison Parrish, Ann Poocharon, Calvin Reid, Maddy Rosenberg, Sarah Rothberg, Tim Szetela, Julio T., Nick Y, and all the other friends who gave me advice along the way to launching this campaign. Thank you!

 Thanks so much for reading!!

Risks and challenges

I've done a lot of research and have chosen a factory that is known to do extremely high quality work. I've also tried to set a reasonable delivery date, incorporating the factory's turn-around time, time spent in shipping, customs, etc. That said, international geopolitics may have an unforeseen impact. Additionally, making and assembling 3000 units of anything at anytime can present challenges. If the project is funded, I will make sure to invest in quality assurance testing and other product control tools, track the product as closely as possible, and keep all backers informed as to each step (and challenge) along the way.

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    THANK YOU!

    Thank you so much for your support, I will tell the world of your awesomeness via social media!

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    THE DIGITAL SET

    Includes:
    1 Digital Copy of the book complete with animations and multimedia
    1 Digital Paper Craft Kit (Printable PDF includes: 4 coloring book pages, cut and assemble Shockheaded Peter Jolly Jumper, Slat Sculpture, and 3D Sculpture.)
    Digital content delivered via downloadable link

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    THE POP-UP BOOK

    Includes:
    1 Hardcover Copy of the book + scroll

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    THE COMPLETE BOOK PACK

    Includes:
    1 Hardcover Copy of the book + scroll
    1 Digital Paper Craft Kit
    1 Digital Copy of the book with animations and multimedia

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    THE COLLECTOR PACK (With Original Art!)

    Includes:
    1 Hardcover Copy of the book + scroll
    1 Digital Paper Craft Kit
    1 Digital Copy of the book with animations and multimedia
    + Original Signed Open Edition Shockheaded Peter Paper Cut!

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    Pledge $400 or more About $400

    THE BOOK PACK + WORKSHOP

    Includes:
    1 Hardcover Copy of the book + scroll
    1 Complete Digital Paper Craft Kit
    1 Digital Copy of the book with animations and multimedia
    One 3-hour group workshop (for you and a friend) in basic paper engineering (Note: workshops will be held in New York City. For those outside of New York, recorded video downloads will be available.)

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    Ships to Anywhere in the world
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    Pledge $1,000 or more About $1,000

    Collector Pack + Two Original Books

    Includes:
    1 Hardcover Copy of the book + scroll
    1 Complete Digital Paper Craft Kit
    1 Digital Copy of the book with animations and multimedia
    1 Original Signed Open Edition Shockheaded Peter Paper Cut
    One Copy of the original "The Story of the Man Who Went Out Hunting", 2014 Eleven paper cuts mounted on Canson watercolor paper, with Cover and Text pages (13 pages total) in handmade box 9 x 13.25 inches, edition of 30.
    One copy of the original "The Story of Flying Robert", 2010 Flag Book, 8 x 5 inches, Canson watercolor paper edition of 50.
    Free shipping to the US. International shipping fees will apply (Estimated Delivery: November 2018)

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    Pledge $2,000 or more About $2,000

    Limited HandMade Book + Electronics

    Includes:
    1 Hardcover Copy of the book + scroll
    1 Complete Digital Paper Craft Kit
    1 Digital Copy of the book with animations and multimedia
    1 Original Signed Open Edition Shockheaded Peter Paper Cut
    1 Handmade version of the Single Volume Struwwelpeter, 10 spreads digitally printed on Moab Bright White rag paper with fully archival pigmented ink. Includes LED lighting and LCD panel. 13 x 9.5 inches, edition of 15.

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    Ships to Anywhere in the world
    Limited (15 left of 15) 0 backers
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