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Revolutionize digital camera with the World’s Most Creative Digital Camera System Packed all the Fun Features. Adopted from the Vintage
Revolutionize digital camera with the World’s Most Creative Digital Camera System Packed all the Fun Features. Adopted from the Vintage
Revolutionize digital camera with the World’s Most Creative Digital Camera System Packed all the Fun Features. Adopted from the Vintage
2,513 backers pledged CA$ 321,923 to help bring this project to life.

About

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Holga Digital - Restyle the Retro Vintage Into New Condition

CA$ 321,923

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Old stuffs are always fascinating to current generation, especially those who have the freedom to express themselves. 

Vintage, Retro, Old School, the 80’, the 90’, Classy, Lovely back then… It is like how some young people love listening to turntable, they will buy one if they can neglect all the technical complication.

Holga Digital is the same Concept with the new generation turntable! Just put the record on and spin the music. We bring the old good toy camera back to present! 

 We have design 4 different colors to fit all style!

Black, White, Pink and Mixed, there must be one fit your desired (You'll pick when campaign ends)

We designed the Holga Digital for everyone from the first-time Holga user to the photography enthusiast. You’ll be snapping beautiful images in a matter of seconds. You don’t have to fiddling around with shutter speed, aperture, IOS, or white balance. But it gives you the freedom to experience Holga unique image style; different lenses or you can even mount external flashes onto the build in hot shoes. 

Actual photos taken by Holga Digital
Actual photos taken by Holga Digital
Actual photos taken by Holga Digital
Actual photos taken by Holga Digital
Actual photos taken by Holga Digital
Actual photos taken by Holga Digital
                    
    

One thing that made Holga so unique is due to it image quality produced. The Holga Digital is a high-quality glass optic with F2.8 and F8.0 aperture setting to fit different environment and situation. Unlike any other digital camera on the market by producing vivid color and dark corner by firmware, we create our image quality by the optics. 

Actual photos taken by Holga Digital
Actual photos taken by Holga Digital
Actual photos taken by Holga Digital
Actual photos taken by Holga Digital
    

With the new Holga Digital you can use your lens from the old Holga camera and pop them in by using a lens adaptor. This way you can share lens between your analog camera and the new Holga Digital.

    

We want to design a product that follows the great heritage of the Holga analog family. With no LCD, no extra setting you can enjoy the purity of photography. However, we know you like to share your work at a instant so the new Holga Digital can share photos in just a snap by using a WiFi SD card 

    

The most well recognizable Holga must be the Holga 120N, this analog camera shot 120mm film to create 1:1 ratio square photos. We have embedded this feature into the new Holga digital. Now you can switch between 4:3 or 1:1 ratio photograph without doing any post-editing and share with your friends right the way! 

Actual photos taken by Holga Digital
Actual photos taken by Holga Digital
    
    

We’re using Hong Kong local plastic and electronics suppliers to produce parts that meet our high-tolerances. The most crucial part—the final assembly—is handled by highly-trained electro-mechanical assembly engineers in Hong Kong. Each unit is thoroughly tested before being packaged and shipped out.

We’re working with all the local designer, engineer, and manufacturer in Hong Kong to create a truly Made in Hong Kong product. Redefine the Hong Kong spirit. The most crucial part—the final assembly—is done right in Hong Kong. Each unit is tested, packaged and shipped right from here 

We were inspired by classic Holga camera and wanted to recreate the magical experience of using a Holga with our loved ones. We were also convinced we could enhance this experience by digitalize the original Holga. 

The Holga Digital was conceived by our dedicated in-house development and design team; the entire project has been spearheaded by Holga founder Universal Electronics Industries Ltd. 

To the Press. Thank you for all of your posts, sharing the Holga Digital story, the amazing content you produce. Special Thanks to: 

GIZMODO, “Holga is Bringing Back Lo-Fi Photography With a Digital Twist”;  

Popular Photography, “The Iconic Holga Toy Camera Is Being Reborn In Digital”; 

Mashable, “Holga's digital toy camera lets you take Instagram pics IRL” 

PetaPixel, “Holga Digital: A Lo-Fi Toy Camera for the Digital World”;   

The Phoblographer, “A New Kickstarter Wants to Create the Holga Digital Read " and many more.

DigitalRev: https://www.youtube.com/watch?v=IqNkroLV5xk

https://www.youtube.com/watch?v=2Fa0566RZQk

WSJ: http://blogs.wsj.com/scene/2014/02/19/holgas-unlikely-story/

Kickstarter Golden Limited Edition = Holga Collector Master Piece (Only 100pcs will ever be made)
Kickstarter Golden Limited Edition = Holga Collector Master Piece (Only 100pcs will ever be made)
A serial number and signature from Mr. T. M. Lee (Founder of Holga) are engraved.
A serial number and signature from Mr. T. M. Lee (Founder of Holga) are engraved.
    
 
    

T.M. Lee - created the Holga. His vision was to inspire millions of Chinese to create lasting memories with this simple and affordable camera, at a time when photography was an expensive luxury in China that few could indulge in. Today, more than two decades later, the Holga has inspired millions throughout the world with the unique imagery it creates in the hands of the inspired artist. The Holga has become a classic.

Gray Leung - Maker and designer. 25 years experience in high-quality and functional home-ware and gadget. Bound by strong aesthetics and visionary views of design, he has created and brought high quality products to the market. He interprets and develops the products into modern design classics for your life and home.

Dennis Wong - Specialist in technology products for consumable customers. Strongly believe in transforming old stuff into new things. By creating high technology products from a normal product, 20 years in manufacturing experience of sound and music industry. His personal interests and developed system for data storage devices, consumer electronics tools and industrial products, but dedicated his career in making innovative products.

                                                                                                                                                                                                                        
Get Your Project Funded Today!
Get Your Project Funded Today!
                            

We need your help to get this product into manufacturing. We are looking for people who care about stylish design without compromise. People who want a product that doesn’t limit where and how you carry it. Your support will help us cover the costs of our first production run. If you can, help us spread the word!

Special Thank You

Thank you to our amazing producers Framework Creative help our finish all the art designs and video.

Thank you to our wonderful advisers CARBON help us finish the industry design of Holga Digital.

Thank you those excellent people who help us along the way for this project:

Anastasia Nevedrova, Ana Kosenko, Kaymen Wellham , Nick, Matt, Connor Rally Schmidt, Marissa Ritter , Emily Makowski, Vince Yue & his pretty wife , David Tse, Cherry Wu, Endy Lo, Terence Chan, Randy Cortes, Man, Joe Che & his Volkswagen, Ray Fung, Venus Lee, Dave HT Cheung, Ming Yeung, Mandy Lau, Christopher Tang, Isis Keung, 

Photo credit 

Phil Bebbington - Ice Cream is an Important Business, Bath Abbey Churchyard, Bath Somerset

Connor Lawless - http://moonjaguar.tumblr.com/

Sarah Sbk - http://pictures-thoughts-comments.blogspot.hk/2013_12_01_archive.html

AWAKEMYSOUL - http://holgas.tumblr.com/post/87022037510/waiting

Pauline.Gailardo (soul-sweet) - http://soul-sweet.tumblr.com/

Dania Heller - satyricon

Perpetual Gaze - http://holgas.tumblr.com/post/88592218550

Adrian Douglas Gilliam - Short and Entertaining

Martin Briere - Holga wrestling

Steph Goralnick - for mona

Whatshisname - The dark side of Versailles 3, 

Paul Gallagher - holga 120 wpc family shot, 

Tinfoil Jesus(Felix) - Bless you, 

Jesse Kappmeyer(jkappmeyer) - Monster in Alley

Thank you to all of our family, Thank you to all of your inspiring ideas, we can not finish and launch Holga Digital without your help.

Most but not least, YOU!! Without your support, we simply cannot put this together so THANK YOU for supporting us!

    

Risks and challenges

We have worked extremely hard over the last few months to deliver a product you will love and we can be proud of.

The Main Challenges Ahead:

ENGINEERING

Creating Holga Digital requires engineering a complex system. To make sure we get this right, we have assembled an experienced team of engineers and designers. We have already built two generations of prototypes. Currently, we are producing the first batch to test with users.

MASS PRODUCTION

Taking prototypes to mass production involves sophisticated logistics and relationships with suppliers. To minimize these risks, we have been negotiating with suppliers (including backup suppliers), testing component quality, and building a team that can execute on our promises. Our plans are nearly in place, and we require the resources to ensure we achieve this.

Forecasting Risk

We’ve done our very best to forecast demand and create a solid production plan. We’ve learned a lot from the past, but sometimes forecasts don’t always hit the mark. Should we miss projections, we’ll let you know why and make it right as quickly as possible.

Supply Chain Risk

We’ve built a very capable team who have worked for all our products. However, component delays and unexpected shortages can occur. If this happens, we’ll be sure to keep you informed and work to quickly solve the problem.

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Support

  1. Select this reward

    Pledge CA$ 1 or more About $0.75

    Big Thanks - a THANK YOU on our website - www.holgadigital.com - help us to create this amazing camera!

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    50 backers
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    Pledge CA$ 15 or more About $11

    Holga fan:

    Your donation helps get us started, thank you so much! You will receive a pack of Holga Postcard for sharing this project with others!

    Estimated USD$10

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    2 backers
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  3. Select this reward

    Pledge CA$ 25 or more About $19

    Holga style:

    Thank you loyal supporter! Get a Kickstarter ONLY camera strip from Team Holga and you'll be in the know with all our future news and updates.

    Estimated USD$20

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  4. Select this reward

    Pledge CA$ 75 or more About $57

    Holga Super Early bird:

    You are the earliest bird! Get 1 Holga Digital at super low price. Early birds get early shipping, too

    Want to use the original lens from Holga? For every $5 you add to your pledge, we'll send you an extra Holga Digital Lens Adapter.

    Estimated USD$57

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    Limited 989 backers
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  5. Select this reward

    Pledge CA$ 80 or more About $60

    Holga Early bird:

    Congrats early bird, you are one of our very first backers! Get 1 Holga Digital at incredible price. Early birds get early shipping, too

    Want to use the original lens from Holga? For every $5 you add to your pledge, we'll send you an extra Holga Digital Lens Adapter.

    Estimated USD$60

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    Limited 882 backers
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  6. Select this reward

    Pledge CA$ 95 or more About $72

    Holga Classic:

    Congrats, you are now the owner of your very own Holga Digital + Holga custom design leather strip.

    Want to use the original lens from Holga? For every $5 you add to your pledge, we'll send you an extra Holga Digital Lens Adapter.

    Estimated USD$70

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    272 backers
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  7. Select this reward

    Pledge CA$ 265 or more About $200

    Holga Artist:

    Congrats Holga Artist! Get 1 Holga Digital + Lens Package with Fisheye, Marco and Portrait lens attachments + Holga build-in color gel flash light + Holga leather strip + Holga Digital lens adaptor + Holga Postcaard set + Holga Photobook. Plus early shipping with super early bird

    Estimated USD$200

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    Limited 287 backers
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  8. Select this reward

    Pledge CA$ 580 or more About $438

    Holga Collector Master Piece

    Congrats Holga Artist! Among the very few own 1 Limited edition Holga Digital (Only 100 will be made) + Lens Package with Fisheye, Marco and Portrait lens attachments + Holga build-in color gel flash light + Holga leather strip + Holga Digital lens adapter + Holga Postcard set + Holga Photo book. Plus a serial numbered certification sign by Mr. T.M. Lee

    Estimated USD$440

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    Limited 9 backers
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  9. Select this reward

    Pledge CA$ 740 or more About $559

    Holga For All:

    Get 10 x Holga Digital + 10 x Holga Postcard. Now you and your friends can all start creating great images with it!

    Want to use the original lens from Holga? For every $5 you add to your pledge, we'll send you an extra Holga Digital Lens Adapter.

    Estimated USD$560

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    Limited 5 backers
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  10. Select this reward

    Pledge CA$ 4,500 or more About $3,397

    Holga Extremist:

    Meet the all new Holga Digital First Hand!
    Holga team will bring you sight seeing around Hong Kong for 2 days. Taking photos with the all new Holga Digital. And bring it home with you after the trip!

    Estimated USD$3,400

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Funding period

- (49 days)