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MoCo will open its doors in August 2017. Help us raise the rest of the money for our new cooler.
MoCo will open its doors in August 2017. Help us raise the rest of the money for our new cooler.
140 backers pledged $20,707 to help bring this project to life.

About

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$20,707

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Opening August 2017!

It all started six years ago in the Peoples Academy cafeteria. Our community packed the room for a series of meetings hosted by the Vermont Council on Rural Development. We shared our dreams and visions for Morrisville. At these meetings, the seed for the Morrisville Food Co-op was planted in the minds of community members.

A task force was formed in Summer 2011 to initiate the hard work necessary to turn that dream into a reality. The group attended conferences, visited other co-ops, and met with their managers to learn about building a co-op. A market study conducted in 2013 showed strong community support. A further feasibility study in 2014 analyzed potential retail sites in Morrisville. A pro forma and a business plan were developed to ensure a solid financial foundation.

Late in 2014, a site was secured in the heart of the village at 46 Pleasant Street. This site has been held for the co-op as it raised capital through memberships, member-loans, a line of credit through the Co-op Fund of New England, donations, and fund raising events. In the meantime, the co-op has held lively winter farmers' markets in the space, and runs an ongoing on-line market using the building for pick-up of food baskets. In 2016, a new façade was added to the building with a covered accessible ramp, and a beautiful courtyard inlaid with paving stones. Construction on the interior space will begin in May of this year.

 The seed planted six years ago has grown to over 728 member-owners, nine board representatives and many committees of dedicated volunteers. MoCo aims to fulfill its role as the Morrisville community food hub. Its broader purpose is to build new markets for local food and farm businesses.

 MoCo’s mission is to create a community-owned food market committed to the health and well-being of people, emphasizing local and organic products, and supporting a dynamic community accessible to all.

 Help Us Open Our Doors 

A major cost to fit out the store is the purchase of a refrigerated walk-in cooler. This will allow bulk storage of dairy, vegetables, and other items requiring cool temperatures. The cooler has six glass doors that customers open to select their purchases. There is funding in the budget for a portion of its cost. We need your help raising $20,000 for the remainder. Your financial support will help open the doors to the cooler, as well as the doors to the store. 

 

 

 

Risks and challenges

MoCo has already surmounted many challenges that face a start-up member-owned food cooperative—organizing, doing feasibility work, building membership, raising capital, engaging the community at-large, selecting a store location, hiring an experienced general manager and completing the first phase of store construction. Admittedly, setbacks and unexpected developments may arise with any start-up business. MoCo must compete with two large conventional stores at the north end of town by creating a unique product mix and price points that will bring shoppers into the co-op and continue to grow its membership. MoCo is prepared to respond to such upcoming challenges through its committed board, enthusiastic membership, active support from local businesses and town government, and a substantial amount of working capital that has been set aside for the first year of operation. There is great confidence MoCo will be a success.

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Support

  1. Select this reward

    Pledge $25 or more About $25

    Stick with MoCo!

    MoCo bumper sticker

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    24 backers
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    Pledge $50 or more About $50

    Plant a Seed in our Community!

    A variety of High Mowing Organic Seeds + the MoCo bumper sticker

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    23 backers
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    Pledge $75 or more About $75

    This Co-Op is in the BAG!

    A one-of-a-kind MoCo tote bag with the bumper sticker inside!

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    10 backers
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    Pledge $100 or more About $100

    MoCo: A Recipe for Success!

    The MoCo tote with exclusive recipe cards and the MoCo bumper sticker inside!

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    18 backers
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    Pledge $125 or more About $125

    A Cup-O-Joe for MoCo!

    A MoCo "Diner Coffee Mug" inside the MoCo tote + the MoCo bumper sticker!

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    7 backers
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    Pledge $175 or more About $175

    Be Brave for MoCo!

    2 bags of locally roasted Brave Coffee + the MoCo coffee mug and bumper sticker!

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    4 backers
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    Pledge $250 or more About $250

    Maple for MoCo

    A ½ gallon local maple syrup (Jacob Brook, Farm, Osborne Maple, or Stowe Maple) inside your very own MoCo tote bag! + That Sticker!

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    3 backers
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    Pledge $350 or more About $350

    GROW with MoCo

    This Vermonter Garden Package includes a one-of-a-kind handcrafted climbing sculpture along with High Mowing Organic bean, tomato & flower seeds! Plus the always awesome MoCo bumper sticker.

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    Limited 2 backers
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    Pledge $500 or more About $500

    Local CSA Shares of Beautiful Veggies!

    Two-week CSA share from Pete's Greens or from The Farm at Wolcott Pond. Plus the MoCo bumper sticker!

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    Pledge $750 or more About $750

    MoTown Mushrooms Walk in the Woods!

    Mushroom Walk for 2 with the fungi experts from MoTown Mushrooms. MoTown Mushrooms offers “mycowalks” which in addition to basic foraging will teach you about applied mycology (A.K.A how to grow your own mushrooms)
    Plus that great MoCo bumper sticker!

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    Reward no longer available 2 backers
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    Pledge $1,000 or more About $1,000

    Garden Maintenance Session!

    4-hour garden maintenance and consultation with local expert gardener + your very own MoCo bumper sticker!

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    Limited 1 backer
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    Pledge $1,000 or more About $1,000

    SHOP TIL YOU DROP (In 60 seconds)

    RECENTLY REDUCED FROM $2,000 TO $1,000 ! Be the first to shop at MoCo in a whirl-wind 60-second shopping spree ! (Nearly) Free-game on all that new inventory! (Some exclusions will apply, 2 backers fill up their MoCo tote bags simultaneously.) + the MoCo Bumper Sticker!

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    Pledge $1,250 or more About $1,250

    Cooking Class for 6 with Susanna Keefer

    Susanna Keefer shares her passion for cooking with food-loving souls in an unforgettable and delicious experience.
    Celebrate locally sourced ingredients and improve your skills in a uniquely themed, fun, hands on learning environment right in your own kitchen. Experience all the laughter and little moments that happen before the food reaches the plate and then enjoy a wonderful meal with your friends.
    +Bumper stickers for all!

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    Pledge $1,500 or more About $1,500

    Local Feast by MoCo Chefs

    RECENTLY REDUCED FROM $2,500 TO $1,500 ! Enjoy a locally-sourced dinner for 8 with the chefs of MoCo in your home. Help design the menu and work with our team of local chefs to create a night to remember in honor of our local food movement and community! Take home a full belly, a MoCo coffee mug and bumper sticker.

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    Pledge $1,500 or more About $1,500

    YOU bought this cooler!

    Exclusive Naming Rights on the Cooler Unit. Plus that Awesome MoCo Bumper Sticker!

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Funding period

- (30 days)