About this project
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The Paris climate deal means the way forward is clear. Or is it?
Update: Doing great. Please help make it real . Share: http://tinyurl.com/beatclimate
Also on twitter @BFNagy
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The response has be great. Thank you
Thanks to backers and well-wishers. All the best to everyone in Paris!
Step-by-step how to beat climate change
We don’t need any more know-it-all lectures on what we’re doing wrong about climate change. Right now we need a how-to guide that tells us exactly and simply what to do right. It will include a lot of TOP 10 lists of priority actions for people in different circumstances.
A PRACTICAL HANDBOOK & VIDEO APP FOR HOMEOWNERS, BUSINESS & GOVERNMENT PEOPLE
What are the exact action steps that will create a healthy clean energy economy to beat climate change? Which are the highest priorities? What will make an impact fast? Can I save money or make money while helping the world? This book and video app provides detailed answers to these questions in a clear, easy-to-digest format.
And the information isn’t bonehead green babble. It’s based on the experiences of some of the world’s best experts in each area, gathered during 15 years of research and interviews with top technical specialists, business leaders, government and economic thinkers.
THE TOP 10 PRIORITY ACTION STEPS
The Top 10 Priority Action Step lists are some of the useful and simple to follow sections.
Why are my Top 10s special? Well, as mentioned, they’re not mine. I’ve borrowed the best concepts from hundreds of people with solid expertise, many on video. I research and publish a couple dozen stories each year on clean tech innovations, financing, energy economics and government sustainability policy.
They’re published in credible journals (Yes it surprises me too!) Everything has to be double-checked and verified in an effort to separate fact from fiction, because certain individuals, who really should get a life, spend a lot of cash on creating questionable science to construct an imaginary controversy about climate change. But the debate, in reality, is now over.
FUN AND USEFUL
In addition to top 10 lists, the project includes fun quizzes and comics, insightful video clips, green celebrity news for all the deep thinkers out there; also solid expert interviews, case studies and research to verify the actions steps we need to take.
If we each do a little, according to planned priorities, no one will have to do it all. Scientists are worried, but most think there still may be time to stop and eventually reverse the damage. Will you have to do more than change your lightbulbs? Yes. But it won’t be that painful, because the action steps will save you money, make an impact and are proven to work. So let’s drop the blame game and accept that we’re in this together and the Earth looks like an episode of the TV show, Hoarders. It’s time for an intervention. There’s nothing left to discuss except action steps.
YOU MIGHT ALSO GET RICH
You might think it’s a moronic thing we’ve done to our planet and species, but ironically, climate change could also turn out to be one of the best catalysts to re-energize our world. It’s a second chance, a comeback, a redemption; and I’m not talking about a Sylvestor Stallone movie. Businesses and governments are finally realizing all the benefits that come with a new energy age. Solar, wind power and other clean technologies have become affordable money-savers.
We seem to be building toward something like a gold rush of creativity, with human ingenuity and ambition exploding, and everyone wanting to be part of making things right and benefitting from clean tech, the world’s most lucrative new business. Keep your elbows down and your head up. This isn’t a hockey game. The smart money is already deep into the new energy age. Don’t be left behind.
We can still score a hat trick or hit it out of the park (insert your favourite sports metaphor here). It’s time for each of us to get involved and to keep the momentum going. It’s time for a step-by-step how-to handbook and video app for homeowners, business and government people, on how to create a lucrative new energy age and beat climate change.
WHY NOW? WHY TAKE ACTION & SUPPORT THIS PROJECT?
People finally seem ready to make some significant commitments, for example, all the big shots at the Paris climate talks. As governments and corporations agree to step it up, we need to support them, communicate with them, provide the expert tools they need to drive change; advise them which technologies and policy programs are proven to work, and which are still not ready.
Deep inside of you there is a person who should be famous by now, because the little voice in the back of your head is always right and knows the real truth about our world. If you listen carefully some day you’ll win the lottery; so while you’re waiting for that to happen, why not listen to some other ideas from that same little voice, some truths about the things that really matter and what your life means.
OUR CHOICES MATTER
We’re lucky to have been born into a time period when we can make a significant difference. Our choices today will make us important not only to our family and friends, but beyond that circle. More than a social media star, video gamer, Kardashian-watcher, political junkie or sports fan, our choices will make us a key player in the context of all of human history on this planet. We are important.
IT'S NOT COMPLICATED. IT'S NOT SOMEONE ELSE'S PROBLEM
William S. Burroughs said, “There are no innocent bystanders.” And this is very true of climate change. We are hugely responsible for what happens next and for the survival of our species. And our special privilege to make these important choices is quickly slipping away, like a Hollywood starlet’s plastic surgery budget.
We might think it’s too complicated, that we don’t know how to solve climate change. The experts say this simply is not true. They say that in the past 50 years all of the necessary policy tools and all of the technologies have been thoroughly tested and time-proven. They say that although some smarty-pants greenies make them sound complicated, they’re mostly pretty simple.
We might think that it’s not our job to solve climate change; that the government should do it, that the corporations should behave more responsibly, that the engineers and environmentalists should stop quaffing imported lager and pricey vintages, and plan something.
Guess what? We are the government. We are the corporations. We are the hypocritical environmentalists. We are also the lucky clean tech entrepreneurs. We all have to climb up from under the table and start banging for our server. Human history has shown that all meaningful change depends on the will of the people. That’s all of us. We drank too much and threw up all over our planet, and now with our voices and our actions, it’s time to mop it up. And we need to start now.
THE WORLD'S BEST EXPERTS
This book and video app brings together tips from top experts in each climate change solution discipline, and clearly spells out what you should do first, as a homeowner, business owner, policymaker, city planner, corporate executive, teacher, media person, stand-up comic or community organizer. Although they have been thoroughly researched, these priorities will undoubtedly have their flaws. Everyone’s a critic. But let’s start today with a good plan, and worry about making it perfect tomorrow. Let's act now. John F. Kennedy said, “The time to repair the roof is when the sun is shining.”
Your pledge will be used for research, soliciting more expert contributions, more interviews, photo rights, video music rights, and help with the app. One of my green clients is sending me to the west, mid-west and south this year, but on a shoestring budget. With a few extra dollars I can stay an extra day or two in each area, book extra interviews, pay for lights, audio equipment, etc. I don’t travel first class. Mostly I drive in my hybrid and stay in medium-priced motels. Even a very modest pledge is helpful because it shows publishers that people are interested in the project.
Also, when you contribute you get a copy of the book, PDF or video app, and other cool rewards. Then you’ll know exactly what you should be doing to save the planet, and how to make money off the clean tech bonanza that’s heading your way.
Please pledge today. Thank you.
Bruce Nagy, specialist in clean tech innovations, energy economics and government sustainability policy
I’ve been a writer since I was 12, an environmentalist nearly as long, a journalist, videographer, photographer, copywriter and digital content developer for a few decades and I’m still only 27 (I wish!) But the moment that changed everything for me happened in 2001. My five-year old son was listening to me rant about armchair critics who never actually DO anything about climate change, and he turned his innocent beseeching eyes up to me and asked very sincerely: “But we’re different aren’t we Dad? We’re doing something.”
Yeah, right. As I stammered out some lame untruth I realized that I was no better than a financial planner recommending Blackberry stock. I had published a few articles containing green tips, but I wasn’t really very committed. Instead I was losing my mind with the capitalist dream, the leading man in my imaginary movie about a commercial writer, marketing executive, creative director. I even worked for companies, that I knew were messing with our only home, and had no plans to stop, or to compensate any of us for that damage.
My son’s question parted the clouds for me. It was an epiphany accompanied by the Moody Blues or the Doors in the background. Soon afterward I committed to doing the only thing I’ve ever been a little bit good at --educating and communicating. With my mighty pen or computer I would save us all from ourselves, all the noble citizens of this planet; the people who are committing Hara-Kiri because we simply don’t know any better.
The truth is I’m not good at protest marches anyway. All that fun is too overstimulating. I’m more of a pragmatist, so I work on solutions by stealing ideas from experts and compiling them quietly in my office. Some people get missions from the higher power like building an ark or writing commandments. My assignment has been to check out landfills, heat recovery ventilators, sewage pipes, take photos of windmills during ice storms, and so on. I accept my lot. But hey, it sounds good - I have to find out what we can do, precisely, to Save The World.
Pretty early on it was clear I was living an episode of the X-Files --The answers were out there, but they were a bit complicated. Since then I have filled the emotional vacuum in my life with green technical, economics and policy research, and the answers have become much simpler. My expert contacts have helped me become the guy who can answer the question: “OK so EXACTLY, PRECISELY, HOW can we beat climate change?” Now I’m Mr. Popular who charms everyone by compiling lists of what each of us can do to avoid carbon energy. (Now if I can just remember where I left my own list.)
I’ve learned to separate the fact from fiction, the wannabees from the genuine innovators. It was a bit of an uphill battle because there are a lot of people with a lot of different agendas and there is always some trial and error. Technological change can be punishingly slow and also blindingly fast. In both cases the pace is dictated by money considerations. Money people are the key catalysts, and they are both risk averse and opportunistic at different times, as are the governments who follow their lead.
In this case the change is huge - the global energy system. So there is a bit of money at stake (Ya think?). In such instances wealthy dinosaurs have been rumoured to create fictions; kind of like tobacco company 'scientists' proving that smoking is good for you. But I think we’re past that phase now in the energy world. Warren Buffet just sold his Exxon stock and put a billion dollars into solar, which has become cheap. Investors now acknowledge that clean tech will be the big story in the next few decades.
Homeowners & business owners:
I interview experts on green technologies. Surprisingly, I’m a paid journalist writing every month for serious building journals on sustainable cooling, heating, electricity generation, and water technology.
During the past 15 years information in my feature articles has come from all over the world (but I usually focus on North American challenges) and has covered four kinds of solar, two categories of wind energy, three types of geothermal, green cars, trucks, mass transit, biomass and biofuels, all kinds of energy conservation innovations like energy wise appliances, heat recovery equipment, architecture energy best practices like Passivhaus and solar orientation, energy recovery from sewage, trash, refrigeration, data centres, recycled materials and on and on.
My heartless editors insist that I knock myself out to be sure about exactly what works, what doesn’t, what saves enough to pay for itself, what doesn’t, what new clean tech businesses can earn someone a living and reduce greenhouse gas, by exactly how much, and so on.
I will devote about a third of this handbook and video app to concrete stories about homeowners and business owners who have saved money and helped save the planet; and people who are making a decent living helping them.
I interview experts on economics and government policy. I actually worked in government for a while (the world did not end), writing and negotiating policies and working with politicians and civil servants. I am resisting the urge to write something cynical about these experiences. Government people I knew paid to attend a workshop entitled “How to improve Your Listening Skills.” When I heard about this I made a recommendation, but I have the feeling it was not well-received.
I write about policy in international journals, and was a columnist covering governments for six years. The press usually sits in the back. Snoring is considered a faux pas.
I help climate policy organizations, solar and wind professional organizations, and small clean tech operators with their communications. I work with Sierra Club, a green government policy think-tank; and with Al Gore’s Climate Reality Project. I’m a Climate Leader, authorized to present An Inconvenient Truth. I’ve added climate solutions to Mr. Gore’s slide show for my region. They promoted me to mentor, which means I can wreak even more havoc on innocent minds.
I was a policy/speechwriter and video producer for the Leader of the Green Party and travelled with him for three years, interviewing experts that he knows and offering him unwanted advice. Now I’m helping another party plan future government sustainability policies. My articles talk about government programs that save money and energy, without costing taxpayers anything (Halifax Solar City, Energy Alliance Group, Michigan, and others). This shouldn’t really be news, but it is. If you can finance a car or a house, why not finance something that saves tons of costly energy?
I’ll devote about a third of this handbook and video app to proven climate cures and proven government policies that are crucial to beating climate change. Governments are responsible for public money, so some days I study them and then other days I watch paint dry. Because I talk with people who actually install clean tech, and people who actually test government programs, I can help guide governments with what works 100%. I know they will be hanging on my every word.
I have worked with many in the business of clean tech-- Believe it or not I have been an international business executive, consultant, have been part of the leadership team or strategy team for clean tech corporations, selling biomass, green building products, electric vehicles, and so on. So yes, I can fake it.
My message to business will be worded in the language of business (See top 10 for CFOs) and should be credibly received, insofar as I also stumbled into a pretty good record of achievement in non-green business. I’ve managed brands worth hundreds of millions in revenue, been foolishly entrusted with large marketing departments, and worked in more than 100 cities (which sounds better than it was). I paid dues as a creative director in ad agencies for many years, writing marketing and advertising strategies for some of the world’s top brands, trying to do as little damage as possible. I’ve also trained, coached, and written speeches for many business leaders, corporate line managers and politicians. I’m hoping they will one day forgive me.
I currently produce videos and write for green companies, green professional associations and research organizations. I was educated at Ryerson University in business management and economics. Because I know how to cram for exams the night before, I made the Dean’s List and was nominated for the Gold Medal. One of my feature pieces on the global energy economic landscape is now part of a local college curriculum, and a second college recently expressed an interest in including my material in their curriculum too. Don’t tell their parents.
Investors & Entrepreneurs:
The next generation of millionaire entrepreneurs, investors and inspired corporations are working in new energy age areas. If you don’t believe this, check First Solar, Iberdrola or GE’s profits in their renewables division. Read about the wind industry in Texas (irony), or solar in California. Keep an eye on Tesla, Google and Apple.
Business people and economists around the world now acknowledge that clean tech is proven, is non-threatening, and constitutes a huge opportunity, especially during the accelerated growth trajectory expected between now and mid-century. It’s an opportunity to benefit from the next logical wave of technological change and to save a lot of money. We can make our shareholders happy and do the right thing for the health of our planet at the same time.
In some ways the old confrontational-activist-style of environmentalism is outmoded. What business and governments need now are pragmatic partners who know the details about solutions. And I’m not good with conflict anyway. Businesses want a step-by-step how-to guideline, so I will devote about a third of this handbook and video app to the exact steps investors, entrepreneurs and corporations can take, to quickly conclude that green makes green.
These are my credentials, such as they are, but please take solace that the greater value of this project is the knowledge I have borrowed from other experts. My clean tech and policy immersion and verification is ongoing, international, and up-to-date, because for some unknown reason my editors expect me to regularly complete my work; and also because a higher power has commanded me to help you. We have to each figure out a personal plan to listen to the little voices in our heads, combat climate change, get rich in clean tech, save the world and take our place in the history books we are currently writing.
Risks and challenges
The risk is that I won't reach my goal and will therefore spend more of the year doing other work and less on this critically needed project. Without help, people will not have the info they need, when they need it; which is now!Learn about accountability on Kickstarter
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