LAER was created to simplify your life. It's a bluetooth enabled laptop sleeve that replaces all chargers, adapters, cables and portable batteries with one compact device made for travel and working on the go. Charge your laptop, smartphone and tablet simultaneously wherever you are.
Features include DC charging for PC, Surface and Mac (MagSafe), USB-C Power Delivery, USB Quick Charge 3.0, QI wireless charging, switchable battery capacity, adapters for all countries, controlled via app, and tracking with TrackR.
We recently visited the factories where LAER will be made if we get funded. Check out images/videos of our trip on Instagram!
We need YOU to help fund our project on Kickstarter so we can make the following improvements to our product
We want to increase the capacity of the battery cartridges so that our users never run out of charge. The new capacities will be 40wh (approx 10,810mAh) for the small battery and 100wh (approx 27,027mAh) for the large battery.
We want to develop and manufacture our own USB C adapter which can deliver 80w of power to LAER and charge it as quickly as possible.
We want to further develop our mobile application so that users can get more functionality from it. Some of the new functions will be
- Timed charging - set your battery to charge for a specific time period
- Charging alerts - set alerts to remind you to charge LAER
Here are some sketches of the USBC charger
We are also working on developing a fabric that will allow us to dissipate the heat generated from the battery. You can see some sketches of how that fabric will look below
Charge your laptop (Mac & PC), smartphone and tablet simultaneously wherever you are.
Which would you rather carry?
While traveling. Instead of having to pack chargers, adapters and power banks you just bring LAER. You don’t need an adapter for different countries as LAER comes with all of them.
When charging your devices at night. You can charge all of them via LAER from one socket. You don’t need to worry about plugging in multiple devices and power banks separately.
When working remotely. Use LAER to charge all your devices. Plane, train, coffee shop etc.
In between meetings. Charge your devices inside your bag while on the move.
In the morning when you are heading out you just grab LAER with the laptop already inside and charged along with the built in battery.
Works with all major laptop brands
LAER doesn’t look like any other laptop sleeve, it’s designed to stand out. We designed a composite material specially for LAER allowing the sleeve to be durable, and lightweight.
The outer material is a nylon fabric chosen for its durability and aesthetic, the padding is a dense foam to protect your laptop from impact, and the inner fabric is a soft material to protect from scratches.
We designed a closure system that allows you to keep LAER as compact as possible when not in use. Our two magnet system switches between charging and resting modes seamlessly providing extra room for the laptop connectors when needed.
The magnetic closure system also allows you quick, easy access to your laptop whenever you need it.
THE BATTERY CARTRIDGE
The cartridge system we designed for the battery allows you to easily switch between lower and higher capacity batteries thereby choosing the amount of power and weight you carry with you that day.
LAER SLING BAG
Travel light with our ultra compact sling bag specifically designed to carry your LAER case. Includes:
- Wireless charging for your phone in the front pocket
- Back pocket for connectors
- Luggage strap for your carry on
Charging examples for small & large battery
Meet The Team
Based in London, ARROE was founded in March 2016 to find innovative solutions for everyday problems. The aim of our first product is to simplify the user’s life by allowing them to charge all their devices simultaneously from one wall socket. We are replacing all chargers, adapters, cables, portable batteries, wireless charging pads with one compact device that is made for travel and working on the go. LAER is the first of its kind, charging devices everywhere, for everyone.
Although this is our first product with ARROE we launched a range of charging products in 2015 through another brand called SLAINT, you can see more info on that here www.slaintbrand.com
It was actually the feedback we got from SLAINT that drove us to create LAER!
EOIN COONEY has worked in the consumer goods industry since 2002 starting in retail then moving into project management, product development and business development. He has been exposed to all aspects of the industry, retail, design, production, wholesale, e-commerce and marketing. He has worked for brands like Paul Costelloe, Urban Outfitters, Diesel, Orla Kiely, Derek Rose, Tateossian and also advises new start-ups in his spare time. He has studied Law, Design, Business and is an active alumnus at the University of the Arts London.
While working at Orla Kiely in 2009 he managed a collaboration with Apple to create technology accessories which was one of the world's first technology & fashion collaborations. From this collaboration he grew a global tech accessories category for Orla Kiely and then sold the license to Belkin in 2012. Since then he has focused on what comes next, clothing and accessories with integrated technology that has a real life function. In 2015 he founded the brand SLAINT selling luxury bags for men with integrated charging. https://www.linkedin.com/in/eoincooney/
ROMAIN PASCAL is a multidisciplinary designer. He founded his design studio in Paris in 2010, before moving to London the following year. He works with brands in the luxury, cosmetics and fashion industries with references such as Smashbox, Lacoste, Givenchy, Aveda, l’Oréal, Christian Dior, Giorgio Armani.
He frequently collaborates with craftsmen, artists and makers for the production of one-offs or small editions which have been exhibited at the New York design week (NY X design), the London Design Festival, the Paris Design Week, the Maison & Objet furniture fair and the VIA,
His research on musical instruments has been exhibited at the St Etienne international design biennial, and the IRCAM in Paris. Romain also worked on SLAINT as a product designer. https://www.linkedin.com/in/romain-pascal-designer/
Risks and challenges
We have been working with Arrow Electronics since January sourcing components for the product and have been ¨certified¨ by Arrow meaning they have reviewed our product and deemed it feasible for mass production.
We have been working with our product development and manufacturing partner, Platform88, since March who have a proven track record of building and scaling hardware products.
We partnered with TrackR in April to integrate their technology into our product so we can offer location sourcing (tracking). They have been an amazing source of support in making this happen.
We have been working on LAER for the past 17 months and are fully dedicated to making it a success. This is not just a one off product for us we intend to build a brand from this with many more products to come.
In order to get our project to this point we have overcome enormous challenges and we are certain there will be many more to come but we are very confident in our ability to overcome those challenges too.
We also have amazing people in the consumer tech industry advising us who have successfully brought hundreds of hardware products to market.
Learn about accountability on Kickstarter