Every cent of your pledge will help build the Atlanta Beer Boutique! We want to build Atlanta's premiere beer destination to include a retail shop, tasting/event room, and homebrew kitchen with a climate-controlled cellar. Drinkers of all tastes and experience levels will come to the boutique to find an old favorite, try something new and tasty, learn about beer in a friendly environment, visit with their friends, and even learn how to make beer!
The Three Phases:
- Phase 1: Buy and refurbish the location, including the retail shop
- Phase 2: Refurbish the tasting and events room
- Phase 3 (out of scope unless you super awesome people over-fund us!): Home brew kitchen and beer aging cellar
For Phases 1 and 2, we need to:
- Refurbish a physical location where the shop, tasting room, home brew kitchen, and cellar will all eventually be
- Build shelves, fixtures, and the like
- Buy equipment, including a built-in keg system and display fridges
- Buy tables, chairs, and stools so that you can sit while you drink
- Buy inventory, including beer (duh), glassware, snacks, merch, and other fun stuff
What do your events look like today?
Our events are fun, engaging and always include good beer. Check 'em out!
Okay, I like what I'm seeing. This would be a cool boutique! What's it going to look like, Jen?
The Boutique will incorporate upcycled industrial design (a hallmark of design in Atlanta) with lots of usable space. We'll have treats like crackers, smoked sausages and cheeses perfect for at-home pairings or to enjoy with your beer while you sit in our tasting room.
We're inspired by so many cool spaces in Atlanta and beyond. Take a look at a few examples of what we're really digging.
Okay, I'm buying it. This is cool. How is my money going to help you?
Lots of ways, because we have a lot of things to buy!
Your donations will help us build shelves and fixtures. We'll need to invest in equipment, including a built-in keg system, display fridges, and homebrew kitchen equipment. We'll also need to buy tables, chairs, and stools so that you can sit while you drink.
And maybe most importantly, we'll need lots and lots of money to buy inventory including beer (duh), glassware, snacks, merch, and other retail stop stuff.
Risks and challenges
Funding - This is part of where you can help! We have about $20,000 committed from friends, family, and initial investors. With $25,000 from the wonderful people of Kickstarter, we can attract low-interest loans from the Small Business Association and get moving.
Finding the right location - we're looking all over the city for the right community and building. I'm a professional city planner, so this should go well.
Refurbishing the location on-budget - We want to do this right, so we're talking to beer boutiques in other cities to learn from their experience
Getting the retail store and the tasting room in business ASAP - Funding plays a big part in how we'll manage this. I have a great team here in Atlanta and across the country ready to spring into action once funding is secured.
Hiring and maintaining knowledgeable, friendly staff - This will be tough because ABB has tough standards. Staff have to know a ton about beer and be friendly and easy to work with. Gruff, rude, or snooty has no place at the Atlanta Beer Boutique. We want to take the fear out of beer and that starts with kind people!Learn about accountability on Kickstarter
- (30 days)