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We're building a brick-and-mortar location for folks thirsty for a concierge beer buying experience... old hands and new sippers alike!
We're building a brick-and-mortar location for folks thirsty for a concierge beer buying experience... old hands and new sippers alike!
348 backers pledged $30,100 to help bring this project to life.

About

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$30,100

348

Every cent of your pledge will help build the Atlanta Beer Boutique! We want to build Atlanta's premiere beer destination to include a retail shop, tasting/event room, and homebrew kitchen with a climate-controlled cellar. Drinkers of all tastes and experience levels will come to the boutique to find an old favorite, try something new and tasty, learn about beer in a friendly environment, visit with their friends, and even learn how to make beer!

The Three Phases:

  • Phase 1: Buy and refurbish the location, including the retail shop
  • Phase 2: Refurbish the tasting and events room
  • Phase 3 (out of scope unless you super awesome people over-fund us!): Home brew kitchen and beer aging cellar

For Phases 1 and 2, we need to:

  • Refurbish a physical location where the shop, tasting room, home brew kitchen, and cellar will all eventually be
  • Build shelves, fixtures, and the like
  • Buy equipment, including a built-in keg system and display fridges
  • Buy tables, chairs, and stools so that you can sit while you drink
  • Buy inventory, including beer (duh), glassware, snacks, merch, and other fun stuff

What do your events look like today?

Our events are fun, engaging and always include good beer. Check 'em out!

We host events like beer brunches, brewery pop ups and tasting workshops
We host events like beer brunches, brewery pop ups and tasting workshops
We specialize in creating a unique and interactive environment that makes learning about beer an experience that can be enjoyed by all
We specialize in creating a unique and interactive environment that makes learning about beer an experience that can be enjoyed by all

Okay, I like what I'm seeing. This would be a cool boutique! What's it going to look like, Jen?

The Boutique will incorporate upcycled industrial design (a hallmark of design in Atlanta) with lots of usable space. We'll have treats like crackers, smoked sausages and cheeses perfect for at-home pairings or to enjoy with your beer while you sit in our tasting room. 

We're inspired by so many cool spaces in Atlanta and beyond. Take a look at a few examples of what we're really digging.

The ABB experience is comfortable, classy, and accessible.
The ABB experience is comfortable, classy, and accessible.
ABB will be a destination, not just a quick pickup spot
ABB will be a destination, not just a quick pickup spot

Okay, I'm buying it. This is cool. How is my money going to help you?

Lots of ways, because we have a lot of things to buy!

Refurbish a physical location where the shop, tasting room, home brew kitchen, and cellar will all eventually be
Refurbish a physical location where the shop, tasting room, home brew kitchen, and cellar will all eventually be

Your donations will help us build shelves and fixtures. We'll need to invest in equipment, including a built-in keg system, display fridges, and homebrew kitchen equipment. We'll also need to buy tables, chairs, and stools so that you can sit while you drink.

And maybe most importantly, we'll need lots and lots of money to buy inventory including beer (duh), glassware, snacks, merch, and other retail stop stuff. 

Risks and challenges

Funding - This is part of where you can help! We have about $20,000 committed from friends, family, and initial investors. With $25,000 from the wonderful people of Kickstarter, we can attract low-interest loans from the Small Business Association and get moving.

Finding the right location - we're looking all over the city for the right community and building. I'm a professional city planner, so this should go well.

Refurbishing the location on-budget - We want to do this right, so we're talking to beer boutiques in other cities to learn from their experience

Getting the retail store and the tasting room in business ASAP - Funding plays a big part in how we'll manage this. I have a great team here in Atlanta and across the country ready to spring into action once funding is secured.

Hiring and maintaining knowledgeable, friendly staff - This will be tough because ABB has tough standards. Staff have to know a ton about beer and be friendly and easy to work with. Gruff, rude, or snooty has no place at the Atlanta Beer Boutique. We want to take the fear out of beer and that starts with kind people!

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    Thank you!

    My everlasting love and appreciation (and a hug, if you come by the store!). I'll probably shout you out on social media, too.

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    Pledge US$ 10 or more About US$ 10

    A Personal, Handwritten Thank You!

    I'll write a custom Thank You note and mail it to you. If you prefer email, we also do that.

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  3. Select this reward

    Pledge US$ 25 or more About US$ 25

    An ABB T-Shirt

    Design TBD. I'll ship you a T-shirt to show my appreciation.

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    Ships to Only United States
    130 backers
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  4. Select this reward

    Pledge US$ 50 or more About US$ 50

    Signed Copy of My Book

    That's right. You donate. I'll sign it and send it to you. The one and only "The Chick's Guide to Beer"

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    55 backers
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    Pledge US$ 100 or more About US$ 100

    Book + ABB T-Shirt + ABB Glassware

    For just $100, I'll send you a signed copy of my book, an ABB t-shirt, and ABB glassware!

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    Reward no longer available 50 backers
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    Pledge US$ 250 or more About US$ 250

    Name Recognition at the Boutique + Merch

    Somehow, someway, we'll memorialize your name forever at the ABB! This might be painted on the wall, a vinyl print, or something equally creative and awesome.

    I'll also send you an ABB t-shirt and glassware!

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    Reward no longer available 25 backers
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  7. Select this reward

    Pledge US$ 500 or more About US$ 500

    Exclusive Pre-Opening Day Tour + Merch

    A concierge tour of the new Boutique with yours truly. We'll discuss other options if you can't make it to Atlanta.

    You'll also receive an ABB t-shirt and glassware!

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    Limited 7 backers
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  8. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    Beer Book Library + Merch

    I'll send you a curated collection of four best selling beer books, including The Oxford Companion, plus the ABB t-shirt and glassware merch.

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    Limited 0 backers
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  9. Select this reward

    Pledge US$ 2,500 or more About US$ 2,500

    VIP Events Package + Merch

    Look at you...being a VIP and whatnot! This reward gets you free entry to 10 ticketed ABB events for one calendar year + A little special attention from your beer concierge (me!) at the events + the ABB t-shirt and glassware merch.

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  10. Select this reward

    Pledge US$ 5,000 or more About US$ 5,000

    Homebrew Lesson with Brew Expert + Merch

    You'll get an individual lesson with a homebrewing expert at our on-site Homebrewing Incubator. Our Brew Expert (TBD) will teach you how to brew (or brew better!). Includes supplies, equipment rental, space rental, and the brew expert's fees. Plus my sweet ABB t-shirt and glassware!

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    Pledge US$ 10,000 About US$ 10,000

    The Whopper

    This one's for the High Rollers! For just 40% of the funding we're asking for, we'll schedule a private soiree: just you, me, and whichever friends you love most.

    You'll also receive the Beer Book Library, VIP events package, ABB t-shirt, and glassware.

    This is our most prestigious reward for the one and only you!

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Funding period

- (30 days)