Rule No. 6 was born out of the idea that we all take ourselves too seriously sometimes. It’s true, life often requires us to be serious, but most of the time, it is a choice we make. We tell ourselves that being serious is an imperative. Well I’m here to tell you it's not!
So what does that have to do with socks? EVERYTHING!
Socks are an outward appearance of an inner commitment to fun! And if they aren’t, we believe that should be! Maybe that fun manifests itself in the form of some of our bright fun colors. Or maybe you are a black sock kind of person. Is that fun? It can be! It really can!
We think that fun starts at your feet and works its way up. If your feet are comfortable, research shows that you are in general are a happier person. And happier turns into FUN-er! I want quality! I want Style and I want FUN!! It seemed like the socks that are out there are either too silly, distracting and low quality. OR higher quality but dull, boring and EXPENSIVE!. I just couldn’t find that perfect combination of style, fun AND QUALITY. Mix that with the thickness problem and foot sweat problem and there just wasn’t anything on the market that would eve come close to addressing all of these problems.
So by dang, we are going to make our own!
They are the highest quality.
Think top shelf. Think Bentley, BMW. Lexus
Why is that so cool? Read on my friend. Read on. This alone should cause you to push that “Back This Project” button with glee!
PACKED WITH COOL TECH!
Your car and phone don’t have to be the only things with tech in them. Did we make them wifi enabled? No, and for the same reason they don’t come with an app on your phone. Because that would be stupid. What kind of tech you ask? Again, READ ON my friend. Read on. THESE AIN'T YOUR GRANDPA'S SOCKS!
TOO THIN: In tennis shoes, thin socks feel weird. And they rip and tear. Toe nails break through the ends. Heels break through the end and the back of your foot often gets rubbed dry.
TOO THICK: Those thick socks are hot, and they certainly won’t fit in your dress shoes.
TOO HOT: Your feet feel like they’ve been tossed in the oven with Hansel and Gretel. Sorry witch socks! Your days are numbered! We won’t be fooled by your ginger bread designs.
TOO COLD: Cold feet produce unhappy people. Unhappy people just don’t follow Rule No. 6. How could they? They aren’t happy. And I don’t blame them.
Cold feet SUCK! Cheap socks make for cold feet.
SLIPPAGE SUCKS! WE HATE SOCKS THAT SLIP! We can promise you one thing, the slippage will be much less than any sock you’ve worn in the past! That's for dang sure!
FLAT FOOT PAIN: Flat feet suck. Midfoot pain sucks. Socks should help! Lazy Costco socks don’t.
STINKY FEET: Bacteria takes over crappy cotton socks. Why? Cause moisture hangs out in there and invites friends to come over and hang out.
ROUGH: Socks should be soft. They really should. We HATE harsh socks. Wool socks are harsh. Your socks shouldn’t feel like sandpaper!
ECO FRIENDLY: Most socks do not come from a fully renewable resource. Ours do!
TOO THIN? NOPE! Our socks are made to feel amazing even in your basketball shoes or your running shoes or your boating shoes, or any other kind of shoe you may or may not possess. Let’s be honest, you have too many shoes.
TOO THICK: These babies will fit in your dress shoes. You can then take off those dress shoes and put on your tennis shoes. Or your work boots. What’evs
TOO HOT: Let your feet breath! Bamboo breaths at a much higher rate than cotton. The fibers are just more interested in Rule No. 6 They just don’t take themselves too seriously.
TOO COLD: Bamboo stays cool in the summer and warm in the winter! Simple as that.
SLIPPAGE BE GONE! Our socks just don’t drop and droop. They stay fast to your ankle. The tech in them allows them to hold tight to that rock solid calf of yours. Or the flimsy one you wish was rock solid.
FLAT FEET: Flat feet need all the help they can get. Our socks have built in high quality arch support!
NO MORE STINK FEET: Our socks help to eliminate bacteria AND moisture. So your feet can feel better and SMELL better!
SOFT SOFTY: Rule No. 6 socks are made from the best bamboo yarns money can buy. Your feet will feel think they’ve died and gone to baby bottom heaven.
ECO FRIENDLY: Bamboo is a grass. Which means when its cut it grows back. Making it a truly renewable resource.
1. Auto-Adjusting non-slip cuff.
2. 180 degree ankle cushioning. Common blister spot GONE!
3. Y-stitched Reinforced heel. Adds a little bounce to your step.
4. Terry cushion for soft supple love.
5. Extra tension comfort on the shaft of the sock to keep it from slipping.
6. Flat Knit Ventilation Zone. Breathe baby breathe!
7. Dynamic Arch Support. Cause it feels AMAZING! Less pain is always a good thing!
8. Reinforced toe. Long toenail is welcome!
9. Reinforced heel. Less holes in socks was a long time coming. But is finally here!
We’ve designed these socks to fit most foot sizes. Unless you have exceptionally large feet or extraordinarily small feet. In that case you are use to socks not fitting and you have our sympathies.
This concept was born of a frustration with sock options out there. I want quality! I want Style and I want FUN!! It seemed like the socks that are out there are either too silly, distracting and low quality. OR higher quality but dull and boring. I just couldn’t find that perfect combination of style, fun AND QUALITY. Mix that with the thickness problem and foot sweat problem and there just was ANYTHING ON THE MARKET THAT WOULD EVEN COME CLOSE TO ADDRESSING ALL OF THESE PROBLEMS! So by dang, we are going to make our own!
Our socks are made from only the best yarns in the best factories. In short, we believe in what we sell! So, we will replace any socks that fall apart under normal usage due to manufacturer failures. At the end of the day, we want a happy customer. So we are going to do what we need to to make you want to scream from the roof tops that Rule No. 6 is the best sock you've ever worn!
That being said, we do not offer refunds or returns on socks that were received as a Kickstarter reward. We are passionate about creating amazing products and Kickstarter is a way for us to launch our brand. As you've read Kickstarter isn't a store and rewards are a thanks for supporting the project. Your pledge means so much and we take it very seriously so that we can build a fantastic product.
Risks and challenges
The main challenge is working with a new manufacturer. Our manufacturer is extremely experienced and makes some of the worlds most incredible products and even though we have everything in place, there's always a risk working with someone new.
We do feel very comfortable working with them, though. We've seen they are able to handle very high product demand so we're very excited to work with them!Learn about accountability on Kickstarter
- (48 days)