I plan to use funds toward editing book 2, "Trials of The Mighty," and marketing. As with book 1, "Choice of The Mighty," I'll schedule book signing events, appearances, take out ads, and go to conventions. During the past year, I've learned a good deal about what works and what doesn't, how to get the biggest bang for my buck, and how to build a fan base.
I've learned that some of the best results have come from meeting people face to face. This is a slow return. But, it good for the long run, as people are more likely to remember your book after meeting you. I've had some ads that have been fruitful, which I expect will have greater returns with multiple books on the same ad, generating more sales.
In my "Clark Kent" job (ordinary job), I work in financial services for a large corporation. I understand the importance of being a good steward of money and getting a good return. I also understand that it takes time and money to build a business. Which is why I'm in for the long haul. This is still the beginning phase for me. The sky's the limit.
I'm not asking you to cover all my costs for this project. I'm asking you to assist with a small portion of beginning expenses for this project, which will help me to share inspiration, hope, and a good story with others. But, if you do cover all my costs, the additional funds will go toward a re-edit of book 1 or be held for book 3, which is in the works too.
- Kenyon T. Henry
Risks and challenges
There are two risks that I've learned about.
1. Financial. There's always the possibility that I won't recover what I put into it. Editing, book design, marketing, experience associated with personal appearances, and more. I've put quite a bit of money out there this first year. While I've had some returns, I'm still in the hole. But, as I write more, the possibility for increased revenue increases without me having to spend more than the previous year. The additional cost in producing the book are just that, additional costs. But, when I market for one book, both books will benefit. When I make appearances, both books benefit, and so on.
2. What if people don't like it? That's a risk. I feel better about the second book since the first book was received well (despite needing another edit.) I've linked the title of book 1 above to Amazon. Please feel free to read the reviews. It's also on Goodreads.com.
How do I overcome this? With your help. You can help me cover the editing costs of book two and even help in a re-edit of book 1, giving it the professionalism and polished read it deserves.Learn about accountability on Kickstarter
- (30 days)